Fragrance Free personal Baby Wipes - 12pk/1200ct - up&up™
$23.49 ($0.02/count)See 1 deal for this item
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Highly rated
$1.99 - $17.29
$20 GiftCard with $100 select diapers & wipes purchase
4.6 out of 5 stars with 10003 ratings
Highly rated
$3.00 - $39.99
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4.8 out of 5 stars with 25524 ratings
Highly rated
$3.59 - $45.49
$20 GiftCard with $100 select diapers & wipes purchase
4.8 out of 5 stars with 4330 ratings
Highly rated
$2.29 - $39.99
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4.8 out of 5 stars with 18464 ratings
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5 out of 5 stars with 1 ratings
$106.37
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5 out of 5 stars with 1 ratings
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4.4 out of 5 stars with 3510 ratings
Guests are saying
These wipes have garnered mixed feedback from guests, with many praising their moisture level, affordability, and gentle nature on sensitive skin. However, some guests have expressed concerns about the recent changes in formula and packaging, leading to issues like dryness and irritation. Overall, they are seen as a great value for families, especially for those with sensitive skin, but guests are hoping for improvements in quality and consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 25531 reviews
gentle on baby: 2.96 out of 5
quality: 2.58 out of 5
softness: 2.9 out of 5
value: 2.92 out of 5
34% would recommend
5809 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026Verified purchase
(no review title)
great
1 out of 5 stars
23 February, 2026Verified purchase
(no review title)
I used to buy these regularly but recently I thought I got a bad pack because the wipes were discolored and had a different smell. I reached out and was given a replacement and those were worse!
5 out of 5 stars
23 February, 2026Verified purchase
(no review title)
Excelente
1 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
Contaminated
I purchased a big box of these and 3 out of 8 packs were brown and smelled bad. Will never buy again.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
Brown discoloration
I usually love these wipes, but in this box there were multiple packs that had brown discoloration in the wipes. I tried to report it on the Target app but it only gave me the option to return it, and that’s too much hassle for half opened product. Not sure if there’s mold in them or what but they’re visibly brown.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
Moldy wipes
I’ve been using these wipes for years due to the affordable prices but I will now be spending the few extra dollars to buy baby wipes that are actually safe! These wipes are either FULL of an excessive amount of water or they have what looks like mold on them. Absolutely disgusting.
1 out of 5 stars
22 February, 2026Verified purchase
(no review title)
You guys went from 100 wipes in a Pack to 72 wipes for the same price shame! Another Big Corporation trying to squeeze the consumer to the last drop … I rather now use another brand other than up& up
2 out of 5 stars
22 February, 2026Verified purchase
Gross
Wipes are yellow and discolored and have a slight smell to them. I’m not sure if this is just a bad batch but it’s a waste and I threw the box out so I can’t return them. I’ve bought these before and never had this issue in the past.
1 out of 5 stars
22 February, 2026Verified purchase
Discolored Wipes
These wipes are usually good quality and my baby has minimal diaper rash. However, this recent box arrived and several of the packages had discolored wipes inside. This definitely put me off.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026Verified purchase
Brown and smell
I used to love these wipes, they came out of the pack easily and never irritated my littles. The pack we just opened was filled with brown wipes that almost smelled like urine/like they were used already. I’m so disappointed and do not plan to purchase again after this unfortunately.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026Verified purchase
Contaminated Wipes
We purchased a box of baby wipes and the pack was brown, disgusting, and clearly had some sort of bacteria growing. The worst part is this pack was opened in the dark and I didn’t realize the state of them before they were used on my baby. I reached out to the customer support chat and all they did was tell me to go to the store to get a refund until I questioned what they were going to do to rectify the issue of a children’s product being contaminated. These need to be recalled.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2026Verified purchase
(no review title)
Unfortunately, we had a pack that was brown and full of mold. Luckily customer support refunded us, but would not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2026Verified purchase
(no review title)
Twice now, this product has appeared to be contaminated —the wipes, in every package in the box, are yellow and quickly turn brown upon exposure to air. Worse, they caused significant skin irritation before realizing what was going on. Previously used these for years with no issue. Something is very wrong here. These are being sold and used on babies with delicate skin. Where is quality control? These need to be recalled.
1 out of 5 stars
20 February, 2026Verified purchase
(no review title)
Multiple packs had brown mold and strong odor
5 out of 5 stars
20 February, 2026Verified purchase
(no review title)
They are my favorite wipes and they are also reasonable
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
(no review title)
Great quality for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
(no review title)
I love these small packs of wipes. very convenient to carry.
1 out of 5 stars
20 February, 2026Verified purchase
Wipes look yellow/dirty funky smell to them
I love my target brands. This time around and first time I have an issue with my wipes looking dirty yellow and having a weird smell to them. I usually buy the biggest pack. I noticed have of the packs are looking not so clean and dirty. Has this happened to anybody else?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026Verified purchase
Brown and gross.
Dried out, brown and unsafe smelling. So disappointing.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
Up&Up wipes
Great quality. Good size cloth