Ulta Beauty Collection New Heights Mascara - Jet Black - 0.3 fl oz - Ulta Beauty

I usually like rubber wands but there was too much product coming out and it would clump even on the wand. It did lengthen my lashes but doesn't hold a curl long for me. There are better mascaras out there overall.

I love this mascara, it is my favorite one to use! I tried the brown for the first time and it's great. :)

This mascaranis awful! It it difficult to apply. I goes on very clumpy and makes my lashes stick together. Its hard to separate even eith a lash brush. It also smudges and leaves dark circles ynder my eyes that dont wipe of easily without washing with soap and water. Covergirl goes kn better than this stuff.

I've been using this mascara for about 2 years now and love it for everyday affordable mascara. I got the brown color and really like the softness this gives my lashes.

I received a full size of this mascara as part of a purchase and I didnt have high or really any expectations for it. I usually dont like the majority of makeup samples I receive and its especially hard finding a good mascara. But this is great! I used it in conjunction with my high end mascara and I loved the length it gave me. I like to try and make my lashes reach my eyebrows and this worked beautifully. I would recommend as a secondary mascara for a dramatic look and maybe I'll try it alone one of these days.

I bought this while I was in line for black friday and basically got it for free. I have long straight lashes and this gives them a surprising lift without being too much. I unknowingly grabbed the brown, but have come to really love it!

I don't normally wear non-waterproof mascara; but this is the ONLY one that I will. It adds great volume, AMAZING length, & it has that feathered look of perfection when 2 coats are applied. It's very noticeable; not at all thin & fords NOT take 3-4 coats to even appear remotely "there", like other brands. This 1 is a surprise. For the price, I did not expect to receive one of my new favorite mascaras ever. (&I've tried a lot of em, lol.) You won't be disappointed by this one, as it's really easy to remove, yet stays smudge-free all day long. If you wear it 24 hours, yes, it will end up a bit around your eyes (but not racoon like circles, hah.)

Ive tried just about every mascara on the market-this one is top 3 fir me. The small brush is perfect. I love the brown color. It gives me length and lift without being super thick and heavy. It looks cery natural.

I like the wand and application. Unfortunately, for me, it flaked like crazy, and within a couple hours of applying it. Nope

Product is good but rhe packaging is horrible. It flakes onto my hand and into my makeup bag getting all iver eveything. Did my makeup and had to redo, due to the packaging getting stuck onto my face. Please update and will buy again.

I've been using the New Heights mascara for a couple of years now, but I am about to search for a new brand. Before changing the packaging, this mascara WAS fabulous!! Now I fight with my mascara every dang morning. Not sure why the product had to change just because you wanted a new look, but it sucks now! It dries out so much faster now which creates a clumpy situation no matter what I do. Didn't have this issue before. Please change it back!!!

This is the best non-prestige mascara I have tried so far. This is a must have for me! I have recently discovered that the brown color I like much better than the black.

This one created long lashes and rich deep black color that made my eyes pop!!

Black smudges under my eyes after a few hours, brush is pokey and doesnt distribute well

Got this as a free gift and was actually surprised on how great this is! This is my go to grab, doesnt clump my lashes and is cery buildable

They must of changed the mascra! The wand and bottle is messy and mascra is all over the wand and tube!! Its a thick consistency and globs all over my lashes! The old mascara was a better product and consistency 😔

The paint on the outside of the tube chips off like CRAZY. If you even touch the mascara tube, your hand is covered in the stuff. It sticks to everything! All my makeup is covered in it, it gets on my hands, I touch my face and IT STICKS TO MY MAKEUP! I have to literally scratch my face to try to remove all these visible micro plastics sticking to me. I've had to completely redo some of my makeup bc I had to scrub my face to get it off. I'm not storing it crazy - just in a makeup bag that barely moves from my counter. All my other makeup doesn't have this problem! I've bought two tubes of this mascara and both did it! I will NEVER buy this product again simply for that. It's a shame, too, because I like the formula!

I love this mascara, especially the brush. So easy to handle and extends the tips of eyelashes without caking,

I got this as a free gift. Its sooooo good! I really enjoy how small the brush is. The formula is on the more wet side which i prefer. My lashes look fluffy and whispy. I will purchase it when i run out.

Absolutely love this stuff! I use it after curling and using a primer. It goes on so smoothly and doesnt clump at all. Because of the brush design it allows me to really get in to my lashes and get them all unlike a big huge brush. Have bought several now so i run out and will repurchase