Sponsored
$29.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 36-hour extreme lengthening* mascara
- Builds 40% longer lashes**
- Flexible, lightweight & builds easily
- Won't smudge or flake
- 95% said it lifts & lengthens lashes up & out***
- *Instrumental test on 21 women
- **Than bare lashes. Instrumental test on 21 women
- ***Self-evaluation by 110 women after 1 week
Description
Extreme length with a magnetic force!
Benefit's They're Real! Magnet is a 36-hour* extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes**!
The innovative Extender Brush features a magnetically charged core that pulls the Magnetic Mineral Enriched Formula up and OUT beyond the tips of lashes for extreme length and powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate, and define lashes.
HOW TO APPLY:
Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift.
Allow a few seconds of drying time between coats to build the most EXTREME lash drama!
BEAUTY TIP:
Accentuate the extreme length by defining your eyes with Roller Liner matte liquid eyeliner (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a cat eye effect.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Benefit's They're Real! Magnet is a 36-hour* extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes**!
The innovative Extender Brush features a magnetically charged core that pulls the Magnetic Mineral Enriched Formula up and OUT beyond the tips of lashes for extreme length and powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate, and define lashes.
HOW TO APPLY:
Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift.
Allow a few seconds of drying time between coats to build the most EXTREME lash drama!
BEAUTY TIP:
Accentuate the extreme length by defining your eyes with Roller Liner matte liquid eyeliner (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a cat eye effect.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .32 fl oz (US)
Features: Long Lasting, Smudgeproof
TCIN: 82568119
UPC: 602004123909
Item Number (DPCI): 342-02-0108
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
(water), cera alba (beeswax), paraffin, polybutene, vp/eicosene copolymer, glyceryl stearate, acrylates copolymer, copernicia cerifera (carnauba) wax, steareth-21, palmitic acid, pvp, stearic acid, silica, pentylene glycol, phenoxyethanol, steareth-2, aminomethyl propanediol, caprylyl glycol, panthenol, hydroxyethylcellulose, aluminum hydroxide, tocopheryl acetate, disodium phosphate, sodium phosphate, polysorbate 60. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), c 77491, ci 77492, 0177499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)).
Shipping details
Estimated ship dimensions: 0.83 inches length x 0.83 inches width x 4.96 inches height
Estimated ship weight: 0.075 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
This mascara has been a long-time favorite for many guests, praised for its ability to lengthen lashes without clumping. However, recent formula changes have led to mixed feelings, with some guests experiencing smudging issues. Despite this, the mascara is still recognized for its buildable coverage and lasting power, making it a staple for those seeking a natural yet enhanced lash look. Guests appreciate its versatility and the compliments it garners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 28118 reviews
60% would recommend
25 recommendations
5 out of 5 stars
2 January, 2026Verified purchase
- Skin type: Dry
- Skin tone: Medium
(no review title)
I love how good it makes my eyelashes look
2 out of 5 stars
16 December, 2025
originally posted on http://www.benefitcosmetics.co.uk/

Great until it wasn't!
I loved this mascara until the tube separated.This caused the brush to be severely overloaded, leaving the wand useless. Before this occurred it gave great coverage and I was happy with the lift and fanning effect achieved with this product. On reporting the fault to Benefit I was offered an apology and replacement, provided I gave proof of purchase, batch number and photos.. I provided the latter, unfortunately I had binned the receipt. If you buy this product I would recommend holding on to your receipt-just incase! This fault has occurred on the last 2 tubes I have purchased of this mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
- Skin type: Combination
- Eye color: Green
- Skin tone: Light
- Hair color: Brunette
(no review title)
adds volume and length to my lashes! my only complaint is that if you sweat it does rub off a little
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Eye color: Brown
(no review title)
absolutely love
5 out of 5 stars
25 November, 2025
originally posted on http://www.benefitcosmetics.com

After several brands, this is it!!
I am 62 with thinning lashes. I have searched and tried many. After finding They're Real...I am a happy lashes lady!
1 out of 5 stars
22 November, 2025
originally posted on http://www.ulta.com

Panda eyes
In minutes I had fall outs, and in two hours I had Panda eyes.
5 out of 5 stars
22 November, 2025
originally posted on http://www.ulta.com

Love this mascara
I'm obsessed with this mascara. As I age I barely have lashes. This mascara gave me long full lashes. Definitely will buy again.
5 out of 5 stars
13 November, 2025
originally posted on http://www.ulta.com

Favorite Mascara
This is my all time favorite mascara. It doesn't clump and makes my lashes really long.
2 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com

Clumpy Mascara
The last couple of times I purchased this mascara, it has been very clumpy. I love the brand but not sure why this keeps happening. Ulta did replace the first one that I purchased. Hopefully, this gets better and I don't have to change my brand.
1 out of 5 stars
4 November, 2025
originally posted on http://www.ulta.com

Raccoon eyed in a matter of hours
Disappointed. Initial application looks great, lengthens my short lashes. But in a matter of 2-3 hours it ends up under my eyes. I only apply to the top lashes too! I try it with powder under the eye… same result. No one wants mascara coon eyes.
5 out of 5 stars
4 November, 2025
originally posted on http://www.benefitcosmetics.co.uk/

Best Mascara
If you want the longest lashes in the quickest time then this is the mascara for you!! You won't be disappointed
1 out of 5 stars
4 November, 2025
originally posted on http://www.benefitcosmetics.co.uk/

So bad, smudges under eye!
I used to buy they're real and it was fantastic in waterproof, but had a break using YSL for a bit. Went back and bought a tube and what has happened- you apply and within half an hour has smudged under eye. No matter what you do or weather it happens every time!
5 out of 5 stars
2 November, 2025
originally posted on http://www.ulta.com

My forever mascara
I've tried so many mascaras and this one has been my favorite for YEARS now. No other compares
5 out of 5 stars
1 November, 2025
originally posted on http://www.ulta.com

This mascara is amazing
I've been using this for quite some time now and I love it. It thickens and lengthens your lashes. Check it out for yourself.
5 out of 5 stars
20 October, 2025
originally posted on http://www.ulta.com

this mascara is insane
this mascara is absolutely insane the amount of volume it gives this is a great alternative to false eyelashes
3 out of 5 stars
15 October, 2025
originally posted on http://www.ulta.com

Love this mascara but it smudges BAD
I absolutely love the way this mascara makes my lashes look. They are long, dark and separated BUT the mascara always runs and smudges. No matter what I do, I will have black under my eyes and on my eyelids. I wish I could keep using it without it smudging so bad.
1 out of 5 stars
14 October, 2025
originally posted on http://www.ulta.com

I love Benefit Macsara... BUT
I love Benefit mascara and have used roller lash for almost a decade. I wanted to switch up my routine and decided to use another one of their macsaras, They're Real. I can't give this mascara a bad enough review. first, let's talk about the applicator. I was intrigued by the ball shape at the end because it looked great for getting into nooks and crannies. in reality all it does is gunk up your mascara and collect eyelashes. The wand is HUGE. Every time I try getting my corner lashes, I end up getting some mascara on my lid, and have to redo my eyeshadow. Now let's talk formula. This mascara is sticky and runny. it takes FOREVER to dry. if you sweat, this mascara will run and ruin your whole look. the formula is also super heavy and weighs down curled lashes making them look bleh. The sticky nature seems bad for lashes, I swear mine are thinning since buying it. lastly, this mascara is STUBBORN. Because of how bad it runs when you sweat you'd think it would wash right off. No ma'am. I can usually get my makeup off with just wipes, not this mascara. even after multiple washes and literally scrubbing my lashes with a brush, there is still large sticky pieces at the lash line that won't come off withiut taking lashes with them. I haven't worn the mascara in 3 days, have showered, washed my face, and still wake up with mascara residue under my eyes. I hate this mascara, and would buy a new tube, but im not the kind of person who lets 20-30 bucks go to waste. Never a good feeling when you splurge on a product and its not good..
5 out of 5 stars
7 October, 2025
originally posted on http://www.ulta.com

THE BEST
Don't pay attention to the negative reviews— this product does everything within the description and looks amazing! Long Length and bright eyes! You'll be noticed! Just take time to apply carefully.. dah dah!!
2 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Raccoon eyes galore
I have short eye lashes and it leaves me raccoon eyed within hours of wearing it. I've used eyelash primer along with it and put setting powder below my eyes to prevent it from flaking/smudging but still doesn't work! Frustrating and disappointing.
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com

Most reliable mascara
Always great. Most reliable product I use.