Sponsored
IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty
$28.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].' '
Shipping details
Estimated ship dimensions: 7 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara water proof?
submitted by Alex - 5 months ago
A: No sadly it is not waterproof
submitted byAnswerrrrrrrrrrrr - 12 days ago
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
This mascara has garnered a strong following for its ability to lengthen, darken, and separate lashes beautifully, making them look fuller and more defined. Many guests appreciate its smooth application and the fact that it doesn't clump, allowing for buildable coverage. While some have noted that it can dry out quicker than expected, the overall performance and ease of removal with soap and water make it a favorite among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9732 reviews
64% would recommend
14 recommendations
3 out of 5 stars
30 December, 2025
originally posted on itcosmetics.com
Ok
[This review was collected as part of a promotion.] If product was formulated somewhat thinner, application would go less clumpy
1 reply from ITC CS team - 6 days ago
Hi Sharonne! Thank you for taking the time to share your feedback on the Superhero Elastic Stretch Volumizing and Lengthening Mascara. We’re sorry to hear that the formula felt clumpy during application and understand how that can affect your experience. Feedback like yours is truly valuable and is shared with our team as we continue working to improve our formulas. We’d also be happy to review your experience further—please contact our Consumer Care team at 1.800.356.5120, Monday–Saturday, 9 AM–5 PM ET. Thank you again for helping us improve.
5 out of 5 stars
29 December, 2025
originally posted on itcosmetics.com
Awesome
This mascara is awesome. The only thing is that it drys up pretty fast.
5 out of 5 stars
27 December, 2025
originally posted on itcosmetics.com
Best ever mascara
Nothing compares. Perfect thickness and length. Tried other mascara and nothing compares.
5 out of 5 stars
27 December, 2025
originally posted on itcosmetics.com
My lashes are on point with this mascara!
[This review was collected as part of a promotion.] Love this product! My lashes look full and extended.
5 out of 5 stars
25 December, 2025
originally posted on itcosmetics.com
Great
Love it! Thick, lifts and separates. It lasts forever.
5 out of 5 stars
22 December, 2025
originally posted on itcosmetics.com
Best mascara. Period
I love this mascara so much! It’s nice and thick, but not clumpy and you can layer it to does a great job with the volume length and curl. It really does it all. give your lashes a fake look. It lasts all day, rarely smudges and you can get a good six months use out of one tube.
5 out of 5 stars
20 December, 2025
originally posted on itcosmetics.com
Love it!
The best I have ever used....great coverage. Would buy again.
5 out of 5 stars
16 December, 2025
originally posted on itcosmetics.com
Love this mascara
Favorite mascara been using a while to lengthen lashes
5 out of 5 stars
6 December, 2025
originally posted on itcosmetics.com
Best mascara ever!
[This review was collected as part of a promotion.] This is by far the, the BEST mascara that I have ever used! Since finding this mascara, I have recommended it to everyone I know!
2 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
Dry formula
The formula itself is thick and on the drier side. Also had alot of fallout/flakes.
5 out of 5 stars
2 December, 2025
originally posted on itcosmetics.com
Best Ever Mascara
THis is the only one I will use so awesome and been using it for as long as it has been out. Wish you had the illumination powder you used to sell.
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
One of the best mascara's I've tried
Love this mascara! Goes on beautifully, no clumping & gives me the longest, fullest lashes. Hands down the best I've tried!
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
Best EVER!
My FAVORITE mascara! It looks great and washes off perfectly!
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
Great product
I have used this product for at least 5 years. It lengthens my lashes without clumping. I wouldn’t use anything else.
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
Best mascara!
I don’t care what they say this is the best mascara !
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
My New a favorite Mascara
This mascara is Mess free and easy on my eyes sensitivity
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
Love it! Great volume and length
My fav mascara EVER, the length this puts on my lashes is lovely and stays nice looking but i did notice it gets a bit goopy in the container quicker than id like
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
Superhero elastic stretch mascara
Best Mascara ever- been using it for years. Got my sister's hooked on it as well. Gives lashes length, you gotta try it you won't be disappointed.
5 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Fav mascara
My all time favorite mascara. It looks so good. The only one I wear.
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
Best mascara ever
I have used 100s of mascaras since I was 12 and this one is by far the best ever. It thickens and lengthens without clumping. Makes my lashes look gorgeous!