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Tide Ultra White Original HE Deep Cleaning Concentrated Liquid Laundry Detergent
$15.99
Eligible for registries and wish lists
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About this item
Highlights
- Brightens whites without bleach
- Advanced stain removal and whitening power
- No pretreating, bleach, stain removers, or additives necessary
- Safe on colors
- America's #1 Most Trusted Laundry Detergent Brand***
Description
Get brilliant whites in one easy step with Tide Ultra OXI White and Bright. A new liquid laundry detergent that brightens whites without bleach, Tide Bright and White has 2X the whitening power* to make your loads look whiter and brighter. No pretreating, bleach, stain removers, or additives necessary, Tide White and Bright takes care of white laundry in one simple step, while being safe on all colors. Formulated with coldzymes, Tide Ultra OXI White and Brights get it the ability to clean, even in cold water. Give your whites the brightness they deserve with Tide, America's #1 Most Trusted Laundry Detergent Brand.***Ingredients vs. the leading bargain brand detergent**Voted most trusted laundry brand by American shoppers based on the 2023 Brandspark American Trust Study
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Product Form: Liquid
Net weight: 105 Ounces
Number of uses: 74
TCIN: 89734544
Item Number (DPCI): 003-08-7104
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
made with: c10-16 pareth/pareth c10-16; sodium and mea c10-16 alkylbenzenesulfonate; sodium lauryl sulfate; mea laureth sulfate; c10-16 alkyldimethylamine oxide; c10-16-alkyldimethyl; sodium cumenesulfonate; calcium formate; hydrogenated castor oil; sodium and mea salts of c12-18 fatty acids; simethicone; dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate; sodium and mea citrate; subtilisin; amylase enzyme; cellulase enzyme; mannanase enzyme; polyethyleneimines alkoxylated; tetrasodium glutamate diacetate; disodium distyrylbiphenyl disulfonate; diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate; alcohol; propylene glycol; ethanolamine; benzisothiazolinone; colorants; fragrances/parfums; water/eau.
Shipping details
Estimated ship dimensions: 5.4 inches length x 7.5 inches width x 11.218 inches height
Estimated ship weight: 7.099 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you add Clorox for white clothing or Clorox two with colored clothing
submitted by TD - 4 months ago
A: That's a great question! Please contact Clorox for the best assistance with your inquiry.
submitted byP&G - 21 days agoBrand expert
Q: Will this remove stains from colored clothes as well?
submitted by LG - 1 year ago
A: Yes, this can help remove some stains from colored clothes.
submitted byP&G - 1 year agoBrand expert
Q: Hello, can this be used to wash colored clothes
submitted by Coloured clothes - 1 year ago
A: Yes, this is safe for colored fabrics when used as directed.
submitted byP&G - 1 year agoBrand expert
Q: Does this tide with bleach have a scent?
submitted by Laura - 1 year ago
A: Great question, Laura! We're happy to answer this. Tide Ultra Oxi White + Bright Laundry Detergent contains a fresh scent. If you have any additional questions, please give us a call at (800) 879-8433.
submitted byP&G - 1 year agoBrand expert
Q: Is this detergent clear in color meaning, is it blue?
submitted by Jeannie - 1 year ago
A: We appreciate you reaching out with your question, Jeannie! Tide Ultra Oxi Whitening Liquid Laundry Detergent is blue in color.
submitted byP&G - 1 year agoBrand expert
Q: Can I use it on my black clothes
submitted by Cal7 - 2 years ago
A: Yes, it is safe to use on blacks and colors when used on directed.
submitted byP&G - 2 years agoBrand expert
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Guests are saying
Tide Ultra Oxi White Bright Liquid Laundry Detergent is highly praised for its powerful stain removal, brightening capabilities, and pleasant scent. Guests appreciate its effectiveness on both whites and colors, as well as its suitability for sensitive skin. The detergent is noted for its long-lasting freshness and efficient use, making it a reliable choice for various laundry needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 295 reviews
cleans effectively: 4.57 out of 5
quality: 4.57 out of 5
scent: 4.63 out of 5
value: 4.14 out of 5
87% would recommend
8 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
Great Bleach Alternative
Cleans very well and love the smell. Whitens white very well and I’m glad that it doesn’t have bleach in it.
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
would buy again
really great cause we are s mo blrcj house
3 out of 5 stars
26 September, 2025Verified purchase
Nope
Did not see a difference in using the Tide Ultra White formula except it’s more pricier
1 reply from Tide team - 3 months ago
Thanks for sharing your feedback. If you ever have any Tide questions, please don't hesitate to get in touch with us at (800) 879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Pickup Saff Person
Although I was on a walker unable to stand on one leg, the pickup person waited on shoppers that arrived after me. When I ponted that out to her, she offered an excuse and then stopped to talk to other store workers before going to get my purchase item. Very rude. There was a store manager there whom I related my experience and she was dismissive. I am a kind, patient person and this is the very first time that I felt it neccessary to write about an experience in a store. Tom
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2025Verified purchase
Still waiting for delivery
Placed oder on the May 27th and still haven't received it keep getting false information on receiveing my package 1st at 8:05a its being delivered today 5 27 between 1:35p - 3:35p. Then another one right behind that text your package is out for delivery @1:30p. Then the lying text at 8:09p we tried to deliver your package. All lies I was home all day. Then to top it off an email saying its going to be delivered 5 30 25 and lord behold I had to call to see where's my delivery and they ssaid it's coming June 1st. Really i could of went to the store myself or the neighborhood groecery store for this crap or BJ's. Never again
1 reply from Tide team - 7 months ago
For comments or concerns regarding your order, we’d suggest contacting Target by calling 1-800-440-0680.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase
Terrible
Smelled terrible and lid broke spilling everywhere.
1 reply from Tide team - 7 months ago
We're so very sorry to hear that you weren't a fan of this detergents smell and that the lid broke. We do extensive quality and consumer testing to get the design of our containers just right, and while scent preferences from person to person, and while damage can occur during shipping and handling, we'd like to connect about this, make a report to our team, and help. Please call us at (800) 879-8433.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Tide
Tide has always been my go to detergent
5 out of 5 stars
Thumbs up graphic, would recommend
1 November, 2024Verified purchase
Tide
I absolutely love this Tide
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2024Verified purchase
Tide
Great product for your white's
5 out of 5 stars
11 September, 2024
originally posted on influenster.com
Great detergent for white clothes
[This review was collected as part of a promotion.] I’ve always used the original Tide so I was happy to try the Ultra Oxi White +Bright Tide detergent, especially right before baseball season. This Tide worked just as well as the original and definitely helped make my son’s white baseball pants even whiter. The scent was kind of strong but not unpleasant. I’d recommend this detergent to people who want to keeps their whites white.
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2024Verified purchase
Tide
The OXI white keeps the whites whiter and helps get the stains out
1 out of 5 stars
11 June, 2024Verified purchase
Lid not tight
The lid wasn’t on tight and during shipping it leaked. Lost alot of the product during shipping.
1 reply from Tide team - 2 years ago
We're sorry to hear this. When you have a minute, please reach out to Target at 1-800-440-0680, so they can take care of this for you.
5 out of 5 stars
5 May, 2024
originally posted on influenster.com
Great Cleaning Power
[This review was collected as part of a promotion.] Tide ultra Oxi White and Brightening does a great job on cleaning tough stains. I like that you only need a 1/2 capful for a large load . This will definitely become a detergent I use again.
5 out of 5 stars
3 May, 2024
originally posted on influenster.com
It's nice
[This review was collected as part of a promotion.] This is a nice detergent that smells nice and cleans your clothes well. My clothes smell fresh and it doesn't feel like it leaves behind any residue on the clothes. I have noticed that my colors seem brighter and my whites seem whiter which I love. Lastly, I have a medical condition that makes my skin very sensitive but this laundry detergent hasn't caused any problems or reactions so I believe it is sensitive skin approved.
5 out of 5 stars
30 April, 2024
originally posted on influenster.com
Best detergent combination
[This review was collected as part of a promotion.] Tide was already my favorite laundry detergent brand because as a girl was sensitive skin it has never irritated me like some cheaper brands do. The tide oxi-bright has to be by far the best I’ve tried so far. It’s gentle on colors so I am using it in every single load, and for once I feel like I don’t smell like I have two cats. Love tide, and love this.
3 out of 5 stars
30 April, 2024
originally posted on influenster.com
Nice size
[This review was collected as part of a promotion.] Nice large quantity, I like the see through lid so I know exactly how much I'm putting in. It does seem to leave a light residue though. Not sure if it's my washer or what it is. It does have a scent to it. I do feel like It does clean clothes well as far as taking the stinky smell from clothes. This I feel with the size will last a while as well
5 out of 5 stars
30 April, 2024
originally posted on influenster.com
Brighten Power
[This review was collected as part of a promotion.] This detergent is so awesome ! I used it to wash my white sheets, and they actually came out brighter! Definitely has a strong cleaning power and fresh but subtle scent. I definitely recommend!
5 out of 5 stars
29 April, 2024
originally posted on influenster.com
Made my clothes smell clean and feel clean! Little goes a long way
[This review was collected as part of a promotion.] The scent is amazing. It smells blue and like tide but not so strong. I used it and honestly my clothes felt cleaner, soft, and had a light smell of the tide. It’s a small bottle but all you need is a bit. Totally worth your money.
5 out of 5 stars
29 April, 2024
originally posted on influenster.com
Oxi White Bright laundry detergent
[This review was collected as part of a promotion.] I don’t like to use bleach because of the smell and how easy it is to ruin other colors. This white+bright is a good alternative to the bleach. Smells great and works well though I don’t know how much it helps whiten and brighten but maybe would be better from the newer clothes onward. Overall I would purchase again!
5 out of 5 stars
23 April, 2024
originally posted on influenster.com
Perfect for Stains and Whites
[This review was collected as part of a promotion.] I absolutely love using the original Tide for my laundry, it is always good at getting my clothes nice and clean. Ultra Oxi White + Bright is even better with getting stains out and making whites brighter. Leaves my clothes smelling fresh and clean. Bottle and cap is easy to use and dispense the right amount of detergent. Definitely recommend buying a bottle or two at its price.