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Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent

$24.99 ($0.15/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Deeper clean that is gentle on skin vs. leading national competitor Free detergent
  • Dermatologist Recommended
  • Free of Dyes and Perfumes
  • Hypoallergenic
  • Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer

Description

Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.*  *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Paraben-Free, Aluminum-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep out of reach of animals, keep out of eyes, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, Color Care, All-Temperature Detergent
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 126
TCIN: 94732380
UPC: 030772235843
Item Number (DPCI): 003-08-2376
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau, cleaning agents/agents nettoyants (c10-16 pareth/pareth c10-16; sodium c10-16 alkylbenzenesulfonate/derives alkyles (c10-c16) du benzenesulfonate de sodium; sodium lauryl sulfate), cleaning aids/produits de nettoyage (polyethyleneimines alkoxylated/polyethyleneimines alcoxylees), suds reducer/reducteur de mousse (sodium salts of c12-18 fatty acids/sodium sels d'acides gras c12-18), water softener/adoucisseur d'eau (sodium citrate), solvent/solvant (propylene glycol), cleaning agent/agent nettoyant (c10-16 alkyldimethylamine oxide/derives d'amines des oxydes, c10-16-ealkyldimethyl), solvent/solvant (alcohol), stabilizer/stabilisateur (sodium cumenesulfonate), cleaning aid/produit de nettoyage (tetrasodium glutamate diacetate), stabilizer/stabilisateur (calcium formate/formate de calcium), enzymes (subtilisin; amylase enzyme/enzyme d'amylase), preservative/agent de conservation (benzisothiazolinone), enzymes (cellulase enzyme/enzyme de cellulase; mannanase enzyme/enzyme de mannanase).

Shipping details

Estimated ship dimensions: 9.201 inches length x 6.098 inches width x 11.083 inches height
Estimated ship weight: 11.616 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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4.6 out of 5 stars with 3491 reviews
cleans effectively: 4.55 out of 5
quality: 4.35 out of 5
scent: 4.46 out of 5
value: 4.28 out of 5
79% would recommend
205 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase

Great for baby clothes!

Use this for my baby’s clothes! Removes any smells and clothes feel clean.
kerebear
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase

(no review title)

Good quality
Jean
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase

(no review title)

I like that it has none of those overpowering scents. Cleans well.
Anna
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
27 December, 2025Verified purchase

(no review title)

Cleans great
Johanna
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 December, 2025Verified purchase

Load count in photo is a lie

Photo says 115 loads. That is a lie. I received a 100 load bottle. Uploaded pictures. Beware of scam
Christy
cleans effectively: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
23 December, 2025Verified purchase

(no review title)

The only detergent i used since i have bad scent allergies
Kach
Did you find this review helpful?
1 out of 5 stars
17 December, 2025
originally posted on tide.com
Image

Changed formula caused hives

I have eczema, allergies, and psoriasis, so when I find something that works, I never change it. Earlier this year, I started to get more hives... but since it's hard to pinpoint what the factors are (could be the weather), I didn't raise any flags to the doctor. Once the summer hit, they got bad enough for the doctor to prescribe meds. They went away with the meds, but then came back. I went back to the doctor, and they suggested another med, but that caused me to wake up with my eyes nearly shut from being swollen. And because I hadn't changed anything in my routine, things were still a mystery. One day, I did laundry right before bed (instead of usually airing it out), and that's when I realized it was probably Tide after I woke up scratching with my skin flaming. It became clearer as I read stories on the web about other people's health issues caused by the new formula. I am now 3 weeks in with a new laundry detergent - didn't change anything else in my routine to make sure this was a controlled experiment - and everything is gone. Hives were on my arms, chest, neck, and groin area. They also activated psoriasis patches on my hands and fingers. Flakiness and rashes on my face and eyes. All gone. This cost me hundreds of dollars between doctor appointments, meds, and lotions. Despite the label, do not use this product if you have sensitive skin. Save your money, tears, stress, and anxiety.
1 reply from Customer Care team - 15 days ago
Thank you for sharing your experience with us, I'm really sorry to hear about your experience with Tide Free & Gentle, that's definitely the type of experience we'd never want you to go through. Your safety is our top priority, and all our products are designed to be safe to use as directed, in order to assist you better and review your case please give us a call at (800) 879-8433, we'll be happy to review your case.
F1716
Did you find this review helpful?
5 out of 5 stars
13 December, 2025Verified purchase

(no review title)

Use often for laundry
DS
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
7 December, 2025Verified purchase

(no review title)

This detergent made me and my husband itch it was horrible.
1 reply from Tide team - 25 days ago
We appreciate you letting us know, and we're so sorry your Tide detergent made you and your husband itch. With the strict and thorough safety testing our Tide products go through, this is not what we'd normally expect, and we're grateful for the opportunity to help. Your safety is our top priority, so please be sure to discontinue use, if you haven't already. We'd like to learn more about your experience and offer you further assistance with this. Please hold on to your product and call our team at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday.
Bre
5 guests found this review helpful. Did you?
1 out of 5 stars
2 December, 2025Verified purchase

(no review title)

This is the second bottle I bought that was leaking! Both bottles had a crack in the seam on the bottom. I can’t believe that the bottles on the shelves aren’t leaking all over the store.
1 reply from Tide team - 1 month ago
Thanks for sharing that your bottle of Tide Free & Gentle was leaking, Gina. Please know, a lot of research goes into our bottle design and we strive to get the best quality for our consumers with every Tide purchase. Even with our hard work and quality checks, some plastic packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We apologize that this has happened to your purchase. For additional help, please give us a call any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 879-8433.
Gina
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase

So poorly packed that detergent nusted open and spilled all over everythin in.l my order

My Target order was so carelessly packed that this detergent busted opened and spilled over everything iny order. My last time ordering with Target. Back to azon it is.
1 reply from Tide team - 1 month ago
We're so sorry to hear that your order was packed incorrectly, Brooke! This is certainly not the experience we want or expect you to have, and we're glad you reached out. Please call the Target Team at 1-800-440-0680 for assistance.
Brooke
2 guests found this review helpful. Did you?
1 out of 5 stars
23 November, 2025
originally posted on tide.com
Image

Caused horrible rash

I don’t usually write negative reviews but we have had a terrible time with mysterious contact dermatitis rashes/ itching after using this product this past year. It helped me to read other reviews. Because we had used Tide Free and Gentle in the past, it was not our first go to when trying to find a reason for the problem. I’ve also happily used Tide products for something like 40 years! My husband has sensitive skin—developed horrible pruritic rash on his back particularly. Dr. put him on steroids. I washed and double rinsed all clothing, sheets, blankets etc. for the past six months. This helped only slightly. Then I started developing a rash on my back too. Never had that before in my life. Switched detergent. Washed everything. Amazing. Clothes smell better and my back is much better. Husband’s skin is slowly improving. I have several large bottles of Tide Free— (the downside of subscribe and save). I can give them away but afraid of causing problems for someone else. I get it, stuff happens, but hopefully you will understand there is a real issue and take steps to correct it or at least warn people.
1 reply from Customer Care team - 1 month ago
Thank you for bringing this to our attention! Please know that Tide products go through extensive testing to ensure safe and effective use as intended, so we're very sorry and surprised to hear that you and your husband started getting rashes after use. This is certainly not the experience we want or expect you to have with Tide, and we're grateful you took the time to let us know this happened. Typically, we would recommend discontinuing use, so we're glad you've already done this. Your safety is our top priority, and if possible, we'd like to learn more about this to be able to have our team investigate further moving forward. Please hold on to the packaging, if you have it available still, and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Jcat
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase

(no review title)

This detergent has handled baby and toddler life so well lol! It's gotten out messes that I wasn't sure it would, and has never caused a reaction on my skin or my kids skin, amd we all have sensitive skin that reacts to other detergent.
Kristen
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
22 November, 2025
originally posted on tide.com
Image

Formula changed without our knowledge

[This review was collected as part of a promotion.] I’ve been breaking out in hives for months now and haven’t figured out what was the cause. Until I googled if tide has recently changed their formula. I used to break out in hives due to certain detergents when I was younger. So I switched to tide. Hadn’t had a problem until a couple months ago. It’s so bad allergy medication doesn’t even work now.. thinking about seeking a personal injury lawyer over this.
1 reply from Customer Care team - 1 month ago
Thank you for reaching out and bringing this to our attention. Please know that your safety is very important to us, and all of our Tide products go through extensive testing to ensure they're always safe/effective for use as directed on the label. We're very surprised and sorry to hear that you started breaking out in hives after using your Tide Free and Gentle as this is certainly not the experience we want you to have, and we're grateful you let us know. If you haven't already, please discontinue use moving forward. Our Tide Team would like to learn more about this and assist you further from here. Please hold on to your Tide and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Shadow13
5 guests found this review helpful. Did you?
5 out of 5 stars
20 November, 2025Verified purchase

(no review title)

Always excellent
Mary
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase

(no review title)

Great for sensitive skin/eczema, adult, children, infants 👍🏼
stacy
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase

Cleans so well.

Of all the detergent this, one does the best job. Gentle in skin, tough on stains. I don’t need fabric softener.
Melissa
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2025Verified purchase

(no review title)

I like that this does not have any scent and is gentle on my family's skin.
Erin
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
9 November, 2025Verified purchase

Misleading description of item

2nd time to order this product. It specifically says it has 15 extra loads on the description and in the picture. The first time I purchased it I didn’t think much about it but upon the purchasing it the description was the same extra 15 loads, but when I picked up my order yet again I didn’t think much not get the product as described. If this item isn’t available please fix it online it is very misleading and I would have purchased the larger size. Feel like I was duped not once but twice only got the 100 loads not the 115 that is clearly in the picture and the description
1 reply from Tide team - 2 months ago
It sounds like you may have some feedback for Target about their website, Connie. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
Connie
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2025Verified purchase

(no review title)

Only detergent I don't have an allergic reaction to. It doesn't smell as good as other detergents but that's the point. It doesn't get all stains out but does a pretty good job.
Christy
cleans effectively: 4 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

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