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Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Free & Gentle Unscented HE Deep Cleaning Concentrated Liquid Laundry Detergent

$12.99 ($0.15/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Deeper clean that is gentle on skin vs. leading national competitor Free detergent
  • Dermatologist Recommended
  • Free of Dyes and Perfumes
  • Hypoallergenic
  • Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer

Description

Have peace of mind with Tide Free & Gentle Liquid Laundry Detergent that will keep your clothes brilliantly clean and your family's skin safe. Tide Free and Gentle is a powerful hypoallergenic laundry detergent that is free of dyes and perfumes. It removes more residue from dirt, food and stains than the leading Free detergent.*  *vs. leading national competitor Free detergent
Scent: Unscented
Health Facts: Phosphate-Free, Bleach-Free, No Fragrance Added, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Hypoallergenic
Product Warning: Keep container tightly sealed, keep out of eyes, flush immediately if product enters eyes, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, Dermatologist Tested, All-Temperature Detergent, Color Care
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice, National Eczema Association Seal of Acceptance
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 13054882
UPC: 030772121436
Item Number (DPCI): 003-08-0592
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes,rinse well with water for 15 minutes

Shipping details

Estimated ship dimensions: 4.37 inches length x 7.09 inches width x 11.38 inches height
Estimated ship weight: 5.92 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase

Tide Laundry Detergent

The Tide HE Deep Cleaning is good for people who have allergies.
Agnes Taylor
cleans effectively: 5 out of 5
quality: 5 out of 5
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(no review title)

spilled over everything in the box. have to replace all in the box.
jennifer
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5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase

Still the Best!

Like the title says, it’s still the best. I don’t want my clothes to smell like a spring meadow. I just want them to smell clean! This stuff does the job the most consistently with the least amount of product.
Rachel
cleans effectively: 5 out of 5
quality: 5 out of 5
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value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
17 December, 2025
originally posted on tide.com
Image

Changed formula caused hives

I have eczema, allergies, and psoriasis, so when I find something that works, I never change it. Earlier this year, I started to get more hives... but since it's hard to pinpoint what the factors are (could be the weather), I didn't raise any flags to the doctor. Once the summer hit, they got bad enough for the doctor to prescribe meds. They went away with the meds, but then came back. I went back to the doctor, and they suggested another med, but that caused me to wake up with my eyes nearly shut from being swollen. And because I hadn't changed anything in my routine, things were still a mystery. One day, I did laundry right before bed (instead of usually airing it out), and that's when I realized it was probably Tide after I woke up scratching with my skin flaming. It became clearer as I read stories on the web about other people's health issues caused by the new formula. I am now 3 weeks in with a new laundry detergent - didn't change anything else in my routine to make sure this was a controlled experiment - and everything is gone. Hives were on my arms, chest, neck, and groin area. They also activated psoriasis patches on my hands and fingers. Flakiness and rashes on my face and eyes. All gone. This cost me hundreds of dollars between doctor appointments, meds, and lotions. Despite the label, do not use this product if you have sensitive skin. Save your money, tears, stress, and anxiety.
1 reply from Customer Care team - 15 days ago
Thank you for sharing your experience with us, I'm really sorry to hear about your experience with Tide Free & Gentle, that's definitely the type of experience we'd never want you to go through. Your safety is our top priority, and all our products are designed to be safe to use as directed, in order to assist you better and review your case please give us a call at (800) 879-8433, we'll be happy to review your case.
F1716
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase

Best detergent for people with allergies

This is the best detergent so far and I always take advantage of the digital coupons to have a big saving and so far it is the best option for my daughter due to allergies
Alevt1004
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
14 December, 2025Verified purchase

Broken item

My order of white tide cap broke when it was delivered. Half of the content was left. Please inform the delivery guys to be mindful when doing their job.
1 reply from Tide team - 17 days ago
We appreciate you bringing this to our attention, Chris. A lot of research goes into our Tide bottle designs, and we strive to ensure they withstand typical shipping and handling. Even so, the packaging may become damaged or break if it's dropped, especially if it lands on a seam or corner. We're sorry this happened to you, and we want to learn more about your experience and make this right. Please call our Tide Team at 1-800-879-8433 for further assistance.
Chris
Did you find this review helpful?
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
Image

Recommend!

Someone with sensitive skin, this is amazing. Always gets stains out and the freshness on clothes. So light and durable for any clothes or fabrics. I have been wearing tide for years.
caitlint160_6981
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase

(no review title)

Great price
Ariana
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase

So gentle!

Love this brand! It’s perfect for my toddlers sensitive skin!
Lauren
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2025Verified purchase

Great Detergent

Best detergent for leaving no residue behind. No additional scents added. It is very effective and cleans great. It’s amazing for my sensitive skin, no itchiness. Stains remove from our esthetic towels easily.
TMcfamof4
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Image

Free of unnecessary dyes

Free and Gentle is my favorite Tide, I have purchased it several times. It has a light fragrance, not over powering and still gets rid of stains better than any other brand. Several family members have eczema and have said they notice a difference between this and Tide Original.
ib19_815
Did you find this review helpful?
1 out of 5 stars
23 November, 2025
originally posted on tide.com
Image

Caused horrible rash

I don’t usually write negative reviews but we have had a terrible time with mysterious contact dermatitis rashes/ itching after using this product this past year. It helped me to read other reviews. Because we had used Tide Free and Gentle in the past, it was not our first go to when trying to find a reason for the problem. I’ve also happily used Tide products for something like 40 years! My husband has sensitive skin—developed horrible pruritic rash on his back particularly. Dr. put him on steroids. I washed and double rinsed all clothing, sheets, blankets etc. for the past six months. This helped only slightly. Then I started developing a rash on my back too. Never had that before in my life. Switched detergent. Washed everything. Amazing. Clothes smell better and my back is much better. Husband’s skin is slowly improving. I have several large bottles of Tide Free— (the downside of subscribe and save). I can give them away but afraid of causing problems for someone else. I get it, stuff happens, but hopefully you will understand there is a real issue and take steps to correct it or at least warn people.
1 reply from Customer Care team - 1 month ago
Thank you for bringing this to our attention! Please know that Tide products go through extensive testing to ensure safe and effective use as intended, so we're very sorry and surprised to hear that you and your husband started getting rashes after use. This is certainly not the experience we want or expect you to have with Tide, and we're grateful you took the time to let us know this happened. Typically, we would recommend discontinuing use, so we're glad you've already done this. Your safety is our top priority, and if possible, we'd like to learn more about this to be able to have our team investigate further moving forward. Please hold on to the packaging, if you have it available still, and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Jcat
5 guests found this review helpful. Did you?
1 out of 5 stars
22 November, 2025
originally posted on tide.com
Image

Formula changed without our knowledge

[This review was collected as part of a promotion.] I’ve been breaking out in hives for months now and haven’t figured out what was the cause. Until I googled if tide has recently changed their formula. I used to break out in hives due to certain detergents when I was younger. So I switched to tide. Hadn’t had a problem until a couple months ago. It’s so bad allergy medication doesn’t even work now.. thinking about seeking a personal injury lawyer over this.
1 reply from Customer Care team - 1 month ago
Thank you for reaching out and bringing this to our attention. Please know that your safety is very important to us, and all of our Tide products go through extensive testing to ensure they're always safe/effective for use as directed on the label. We're very surprised and sorry to hear that you started breaking out in hives after using your Tide Free and Gentle as this is certainly not the experience we want you to have, and we're grateful you let us know. If you haven't already, please discontinue use moving forward. Our Tide Team would like to learn more about this and assist you further from here. Please hold on to your Tide and call us at (800) 879-8433, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Shadow13
5 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase

Tide - do not choose delivery

I love Tide Free detergent and have used it for many years. Don’t choose delivery for their item. It was taped and bagged to prevent leaks. But the lid cracked during delivery and one third of the detergent ended up in the plastic bag that secured it. It was a soapy mess!
1 reply from Tide team - 1 month ago
We're sorry to hear about the condition your delivery arrived in and would recommend reaching to Target at 1-800-440-0680. They'll want this brought to their attention and will be eager to see how they can further assist you. -The Tide Team
J
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase

(no review title)

My families favorite detergent. Even works great for our babies sensitive skin
citlali
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase

Tide

Great product to do laundry
Shib
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase

Tide Free. & Gentle Detergent

Like that it is order free
Euny
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
3 November, 2025Verified purchase

Laundry detergent

It was kind of soft detergent
ERIKA
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase

(no review title)

Cleans great and no residue on fabrics. Also, scent free!
Janet
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
19 October, 2025Verified purchase

(no review title)

The bottles feel very light compared to when I it them shipped
1 reply from Tide team - 2 months ago
We're very sorry to hear this, Racquel. This is not something that we would expect, as all of our products go through strict quality checks to ensure that they reach you in perfect condition every time. We're sorry that wasn't your experience this time. We'd love to learn more, as well as determine how we can make this right. When you have a chance, give us a call at (800) 879-8433
RACQUEL
Did you find this review helpful?

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