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Samsung B-series 3.1 ch. DTS Virtual:X Soundbar w/Bass Boost - HW-B550D 2024
$320.99
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At a glance
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About this item
Highlights
- Immersive Surround Sound Experience – Dolby Audio and DTS Virtual:X create expansive, room-filling sound without extra speakers
- Crystal-Clear Dialogue – Built-in center speaker enhances voices so every word is easy to hear
- Powerful Bass Impact – Included subwoofer with Bass Boost delivers deep, punchy low frequencies
- Adaptive Sound Lite – Automatically analyzes scenes in real time to optimize audio and enhance voice clarity
- Balanced Audio at Any Volume – Enjoy clear sound whether watching late at night or turning it up for movie night
Description
Upgrade your TV sound with rich, room-filling audio using this soundbar with wireless subwoofer, designed to deliver clearer dialogue, deeper bass, and immersive surround sound. Powered by Dolby Audio and DTS Virtual:X, it expands your listening experience to surround you with sound—without the need for extra speakers.
A built-in center speaker ensures voices stay front and center, so dialogue cuts through background music and action scenes with clarity. Whether it’s a quiet conversation or an intense movie moment, you won’t miss a word.
The included subwoofer with Bass Boost adds powerful low-end impact, bringing action scenes, music, and games to life. With Adaptive Sound Lite, audio is intelligently optimized in real time—automatically enhancing voices and balancing sound based on what you’re watching.
Simple to set up and built for everyday entertainment, this soundbar system delivers big sound that transforms your viewing experience.
Dimensions (Overall): 2.3 inches (H) x 33.9 inches (W) x 3 inches (D)
Weight: 4.6 pounds
Connection Type: HDMI
Wireless Technology: Bluetooth
Voice assistant built-in: No Voice Assistant Built-In
Frequency Response: 60
Number of audio inputs: 2
Number of channels: 2.1 speaker channels
Battery: Required, Packaged With
TCIN: 1005476818
UPC: 887276827469
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Shipping details
Estimated ship dimensions: 9.3 inches length x 36.4 inches width x 17.7 inches height
Estimated ship weight: 20.3 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beach Camera
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung B550D soundbar offers an impressive audio upgrade for any TV setup, delivering clear dialogue and powerful bass through its wireless subwoofer. Its straightforward setup and Bluetooth connectivity enhance the user experience, making it ideal for streaming music and watching movies. While it may lack some advanced surround sound features, it remains a reliable choice for guests seeking a significant improvement over built-in TV speakers, perfect for movie nights and gaming sessions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 189 reviews
5 out of 5 stars
10 December, 2025
originally posted on Samsung US
Great Audio system
[This review was collected as part of a promotion.] Great Audio system. Goes perfectly with my 65” Samsung TV
5 out of 5 stars
15 November, 2025
originally posted on Samsung US
Great sound bar
[This review was collected as part of a promotion.] Love the sound quality works wells. Easy to connect have not had any problems
2 out of 5 stars
13 November, 2025
originally posted on Samsung US
Just stopped working
[This review was collected as part of a promotion.] The unit wouldn't stay connected via Bluetooth. No support.
1 reply from Samsung Solutions team - 2 months ago
Hello Ben22C, We appreciate your feedback regarding the issues you are experiencing with your HW-B550D Soundbar. Please give us the opportunity to assist you by contacting Samsung Customer Support. Call us at at 1-800-SAMSUNG (Ask for Soundbars), 8 AM – 12 AM EST, 7 days a week. Our Live Chat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Solutions
5 out of 5 stars
9 November, 2025
originally posted on Samsung US
Great Home Entertainment System
[This review was collected as part of a promotion.] Great Audio with included subwoofer. Used in my home and not disappointed.
5 out of 5 stars
31 October, 2025
originally posted on Samsung US
Impressive Sound in this streamlinsd 3.1ch Soundba
[This review was collected as part of a promotion.] I bought this soundbar to go with my new samsung Neo QLED tv earlier this year & i continue to be absolutely pleased with that decision! & I would make the same decision again today, This soundbar is the perfect solution to fill the entire main level of my open-concept townhome with music or sound effects - it's seriously impressive sound!!
4 out of 5 stars
18 October, 2025
originally posted on Samsung US
The B series sound bar is excellent and sleek
[This review was collected as part of a promotion.] The standout feature for me is the powerful dedicated subwoofer. It produces deep, resonant bass that adds real weight to action scenes and music tracks without distorting at higher volumes. The simplicity of the wireless connection between devices and connections to the sound bar and subwoofer are stable, ensuring consistent sound performance without clutter from extra cables or interruption/ lag. Dialogue clarity is another strong point. Voices remain crisp and easy to understand even during loud or bass heavy scenes, which makes it an excellent choice for watching movies or TV shows. The different sound mode such as Movie, Music, and News each make a noticeable difference, letting you tailor the sound to the content.
5 out of 5 stars
15 October, 2025
originally posted on Samsung US
GREAT Sound Bar!
[This review was collected as part of a promotion.] We use it for movies and gaming. The sound is so crisp and clear. You think you are actually there. This is a must have for your family!
5 out of 5 stars
11 October, 2025
originally posted on Samsung US
Sounds fantastic
[This review was collected as part of a promotion.] Its hooked up to our tv in the front room. Its set up for all applications of listening.
4 out of 5 stars
5 October, 2025
originally posted on Samsung US
Best for your money
[This review was collected as part of a promotion.] Super happy with its size and wireless subwoofer for a clean installation. For movies, games and tv shows, the HW-B550 delivers solid performance. Its 2.1 channel setup, backed by a wireless subwoofer gives great bass, while mids and highs are clear enough and not drowned out by the low end. Dialogue comes through clearly, making it a decent choice for dialogue-heavy content.
5 out of 5 stars
25 September, 2025
originally posted on Samsung US
Great intro
[This review was collected as part of a promotion.] Good setup to start from scratch and find out what you like
5 out of 5 stars
17 September, 2025
originally posted on Samsung US
Sounds Fantastic
[This review was collected as part of a promotion.] I use my sound bar for every day use. I use for TV, Movies, and Games all sound great. It's a big upgrade from the old bar system. The feature that I like the most is when I turn my PlayStation on it automatically switches to Game mode. It's simple but very convenient.
4 out of 5 stars
5 September, 2025
originally posted on Samsung US
Impressive Sound Upgrade Without Breaking the Bank
[This review was collected as part of a promotion.] The Samsung B550D soundbar delivers a strong audio upgrade for most TV setups. The sound is clear, with crisp dialogue and a surprising punch in the bass thanks to the included subwoofer. Its setup was straightforward, and I appreciated the Bluetooth connectivity for streaming music from my phone. While it doesn’t support some of the higher-end surround sound features and can lack a bit of nuance in mids during action scenes, for its price point, it’s a reliable and well-balanced option. Highly recommended for those seeking a noticeable improvement over built-in TV speakers without breaking the bank.
5 out of 5 stars
22 August, 2025
originally posted on Samsung US
Great speakers
[This review was collected as part of a promotion.] The speakers are wonderful. They give a good surround sound experience. Only wish the other speakers were wireless
4 out of 5 stars
20 August, 2025
originally posted on Samsung US
Impressive Sound Quality with User-Friendly Featur
[This review was collected as part of a promotion.] I’ve been really happy with my Samsung HW-B550D soundbar. The audio is crisp and clear, with a surprising amount of detail that instantly improves both movies and everyday TV. Dialogue enhancement is especially effective—words come through noticeably clearer than with my TV’s built-in speakers. The wireless subwoofer packs a strong punch, adding immersive bass for action scenes and music. Setup was incredibly easy, and the soundbar’s compact design fits nicely in front of my TV without blocking the screen. Bluetooth and multiple connectivity options make it simple to stream music or switch between devices. I also appreciate the various sound modes like Game Mode and DTS Virtual:X, which noticeably enhance the experience based on what I’m watching. My only minor complaints: the bass from the sub can sometimes get a bit boomy, especially in smaller rooms, and music playback can sound slightly compressed with more complex tracks. Still, for the price, this 3.1 channel soundbar is a tremendous value and a big upgrade for movie nights at home
5 out of 5 stars
11 August, 2025
originally posted on Samsung US
Great Sound
[This review was collected as part of a promotion.] I love the sound, it's rich, crisp and clear. Movie night are so much more from with the surround sound.
4 out of 5 stars
30 July, 2025
originally posted on Samsung US
Good soundboard for the price
[This review was collected as part of a promotion.] This is a good soundbar for a second T.V., but if you want improved audio experience, get a 5.1 Dolby Surround instead of just a 3 channel. It's definitely better than just having the t v speakers but only marginally.
5 out of 5 stars
28 July, 2025
originally posted on Samsung US
This product sounds phenomenal
[This review was collected as part of a promotion.] I use this for our movie nights in our master bedroom and the bass is phenomenal I feel everything in the movie or show we are watching
5 out of 5 stars
20 July, 2025
originally posted on Samsung US
Great sounds
[This review was collected as part of a promotion.] I use it for gaming and watching movies and TV shows . videos streaming on YouTube and music videos.
4 out of 5 stars
20 July, 2025
originally posted on Samsung US
Go Samsung! keep evolving.
good purchase. great sound for the size. Puerfect for my space. decent range and color of filling room with sound.
4 out of 5 stars
11 July, 2025
originally posted on Samsung US
Perfect for home entertainment
[This review was collected as part of a promotion.] Watching sports on home entertainment system perfect sound