Sponsored
$26.99 ($0.37/100 count)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% bamboo & tree-free
- Biodegradable & sustainable
- 3-ply for extra softness
- Fragrance & chlorine free
- Zero plastic, even our tape!
- No inks, dyes
- BPA free
- Over 3 million rolls sold!
Description
Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted
We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.2 inches length x 13 inches width x 8.9 inches height
Estimated ship weight: 9.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.8 out of 5 stars with 6461 reviews
quality: 4.46 out of 5
softness: 3.95 out of 5
thickness: 4.34 out of 5
value: 4.11 out of 5
82% would recommend
853 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
Love it!
My new and only toilet paper i will buy. i personally use toilet paper on that time of the month and it cleans up everything well without going through the paper or through half the roll in one setting. cute packaging too especially if you have an aesthetic going!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
Love this toilet paper
1 out of 5 stars
5 January, 2026Verified purchase
No gentrle
Very thin and rough texture
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
(no review title)
This is the best toilet paper that I have ever used. The price is great as well for the quality & quantity
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase
Budget TP for a premium price
Falls apart, thin, linty.
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
Found a winner
Great feel and results when wiping your bum with nontoxic chemicals. The paper doesn’t breakup and leave pieces like cheap toilet does. I am happy we came across this paper and hope target keeps it in stock. Plus the packing is nice.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026Verified purchase
Ugh...avoid the plumber fees
$525 was the check I wrote out to the plumber today. This tissue created a jam 110’ away from the house. Plumber said it was the 2nd call this week because of bamboo toilet tissue. Please Target and Reel, refund me for quality issues.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Our go to now!
go to toilet paper now! love that it's free of all the bad stuff, and earth friendly! The only TP we use now, our family loves it!
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Bamboo toilet paper
Great stuff. I chose after having pipe issues better breakdown than the normal toilet paper and better for you wo all those chemicals they put in toilet paper.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
5 out of 5 butts prefer it
The only tp I will buy from here-on-out. It’s soft and doesn’t leave behind a bunch of ‘fuzzies’ from tiny fibers poofin’ around.
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
(no review title)
Durable
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
(no review title)
Great quality. So glad Target carries this product
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
Better for the planet
The strength and quality is superior. It’s als easy on the septic system. It’s soft but firm. The sheet count is great. I will forever choose reel over other competitors. I hate the thought of killing trees for TP. This is an awesome green alternative.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 December, 2025Verified purchase
Quality Declining While Price Remains
I’ve been using this toilet paper consistently for over a year and I’ve always been happy with the quality… until now. The last box I purchased is noticeably rougher in texture and it’s honestly disappointing. This product was something I relied on specifically for its softness so feeling such a clear difference is frustrating. I really hope this isn’t a sign that the quality is declining while the price stays the same because if that’s the case I’ll have to reconsider purchasing it again.
1 reply from Reel Paper team - 13 days ago
Hi Taylor, thanks for sharing your comments and I'm sorry to hear about your recent rolls! We haven't made any changes to the toilet paper.
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
Great TP
Love this TP price is great
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
Fantastic!
Great! We all like it and love that it’s bamboo! Love the slight texture.
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2025Verified purchase
Best
Best TP on the market
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
(no review title)
This is the only toilet paper I’ve ever found that I genuinely like and I was so sad when my local target stopped selling it. My partner was also disappointed that I couldn’t find it because he’s also a fan. It’s perfect- it’s strong, doesn’t rip, doesn’t leave any weird lint behind (looking at you, charmin). If you care a lot about softness this probably isn’t for you but if you care about getting clean you’ll love it
5 out of 5 stars
14 December, 2025Verified purchase
Customer for life
Great toilet paper. Doesn’t shed in the air when I rip off
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
Great Quality
I like this toilet paper. It’s not too thin or thick and I like that it isn’t wrapped in plastic. I feel better purchasing this brand over others for it’s quality.