Purposeful D2c Retail - by Ian Jindal

About the Book

Learn how to embed sustainability and purpose into your D2C operations using proven guerrilla tactics and KPI frameworks that drive meaningful environmental and social impact while maintaining profitability and competitive advantage.

Book Synopsis

Turn sustainability into a strategic advantage that drives profit, performance and long-term value.

Purposeful D2C Retail is a senior-level playbook for retail executives, commercial directors and strategy leaders who want to transform purpose into measurable business results. Written by industry expert Ian Jindal, it provides proven tools and data-led frameworks to embed sustainability across every part of the value chain, aligning environmental goals with growth, innovation and ROI.

Grounded in extensive research and featuring real-world examples from Lush, Tony's Chocolonely, Gymshark, Patagonia, ASOS and IKEA, this book shows how purpose can enhance financial performance and strengthen competitive positioning in a rapidly evolving marketplace.

You'll learn how to:
- Apply data-driven frameworks to align sustainability with revenue and efficiency
- Integrate ESG goals into customer acquisition, operations and capital allocation
- Measure ROI and communicate impact to investors
- Lead culture change that delivers both commercial and social results

Combining strategic insight, financial analysis and executive-level guidance, Purposeful D2C Retail helps leaders make informed decisions that connect sustainability with profitability and position their business for the next wave of industry transformation.

Themes include: sustainable strategy, ESG leadership, D2C growth, corporate governance, ROI metrics, responsible retail innovation

About the Author

Ian Jindal is a researcher, advisor and convenor in the direct-to-consumer sector based in London, UK, with over two decades of experience analysing retail performance and sustainability trends. As founder of InternetRetailing and co-founder of RetailX, he produces influential industry rankings including the UK500 and EU1000. He hosts the RetailCraft podcast and curates executive leadership networks across Europe. Ian Jindal frequently keynotes major retail conferences and serves as strategic advisor to D2C leaders throughout Europe. He is a trustee of the UK's national Crafts Council.