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PUR PLUS Water Pitcher Replacement Filter - 2 of 4PUR PLUS Water Pitcher Replacement Filter - 3 of 4PUR PLUS Water Pitcher Replacement Filter - 4 of 4
PUR PLUS Water Pitcher Replacement Filter - 1 of 4

PUR PLUS 1pk Water Pitcher Replacement Filter: PUR Filtration, NSF & WQA Certified, PPF951K1

$7.99

Count1pk

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Certified to reduce 3x more chemical & physical substances than Brita©* for better tasting water.
  • WQA certified to reduce lead
  • NSF certified to reduce microplastics, chlorine, and other chemical & physical substances
  • Granulated activated carbon and ion exchange materials for cleaner, better tasting water.
  • LockFit™ design guarantees unfiltered water will not mix with filtered water.
  • Includes 1 Genuine PUR PLUS pitcher and dispenser filter.
  • Fast, long-lasting filtration that lasts for up to 40 gallons or 2 months.
  • Fits inside all PUR PLUS and Beautiful by PUR pitcher and dispenser systems.
  • PUR PLUS pitcher & Dispenser replacement filter can help you save up to $75 per month compared to bottled water. **

Description

The PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K) reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. This easy-to-change replacement water filter is WQA certified to reduce lead. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances*** that can cause bad taste and odor in your drinking water.
Did you also know that the PUR PLUS pitcher and dispenser replacement filter can help save you up to $75 per month compared to bottled water.**
To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (PPF951K(TM)) every 2 months or after 40 gallons of use.
Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.
At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years.
Disclaimers: *Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. **Based on comparing a year's worth of bottled water (16.9 oz) to a 6 PUR pitcher filters. Based on Nielsen US Scantrak sales. ***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Dimensions (Overall): 6.5 Inches (H) x 2.25 Inches (W) x 2.25 Inches (D)
Weight: .3 Pounds
Features: Reduces Odors
Water Filtration Compatibility: Pur Plus Pitchers or Dispensers
Filters: Chlorine, Mercury, Unpleasant Tastes
Maximum Filter Life: 40 Gallons
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 51416200
UPC: 723987109510
Item Number (DPCI): 072-00-0076
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.61 inches length x 2.91 inches width x 8.04 inches height
Estimated ship weight: 0.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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4.5 out of 5 stars with 547 reviews
1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2026Verified purchase

Doesn't work

This filter just WON'T let the water go through. I filled up the top reservoir with water at 5am, came home 12 hours later and there was still about 1inch of unfiltered water left. I followed all the instructions, but nope, it didn't fix the issue. Also, I used the REGULAR filter before buying PUR PLUS and it worked perfectly
1 reply from Manufacturer Tech Support team - 4 days ago
We're sorry to hear about the difficulties you are having with your PUR filter. Please contact us directly at SocialSupport@helenoftroy.com so our team can help troubleshoot and provide assistance. We're here to help!
Jane
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2026

(no review title)

doesn't filter any water, the water won't pass through it. I've done all the teouble shooting to no avail. So dissapointing.
1 reply from Manufacturer Tech Support team - 2 months ago
We’re sorry to hear you’re having trouble with your filter not letting any water pass through. This shouldn’t happen with our product, and we appreciate you letting us know. Please contact us at SocialSupport@helenoftroy.com, and our team will walk you through the steps to fix the problem. Thank you for bringing this to our attention. We're here to help!
Tap Dancing
1 guest found this review helpful. Did you?
5 out of 5 stars
29 September, 2025
originally posted on influenster.com
Image

Delicious

[This review was collected as part of a promotion.] I finally upgraded to this PUR pitcher, and the difference is immediate. The tap water in my area always tasted a little funny, but the new PUR PLUS filter takes care of it—it's super crisp now. The 11-cup size is perfect for keeping up with the family's drinking needs, and it looks clean and simple on the counter. Plus, knowing it tackles lead gives me great peace of mind.
ebonykween87_3651
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2025Verified purchase

Bad Filter

The filter came with the pitcher was fast enough however the next filter I bought was really slow so I bought a new one thinking that one maybe defective… this one is even slower. I see in the comments that other people are having the same issue. So they are selling old or defective Pur filter at Target.
1 reply from Manufacturer Tech Support team - 9 months ago
We’re sorry to hear about the issues with your PUR PLUS PPF951K1 Replacement Filter. Filters are intended to maintain consistent flow, and this experience isn’t what we want for you. Please contact us at SocialSupport@helenoftroy.com so we can help troubleshoot or provide a replacement.
Ni
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2025Verified purchase

So SLOW

I have this filter for a one gallon pitcher. It takes over an hour for the entire thing to filter. There are 5 people in my family. This is not functional for us. The filter that came with the pitcher was so much faster. Did I just get one that was clogged or packed too tightly.
1 reply from Manufacturer Tech Support team - 9 months ago
We’re sorry to hear your PUR filter isn’t working as expected. This is not the experience we want for our customers. Please contact us our team at SocialSupport@helenoftroy.com so we can help resolve this issue for you. We're here to help!
Puppy owner
quality: 2 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase

A Must Have Pur Plus Filter Replacement

Excellent Pur Plus replacement filters for water pitcher!! Couldn’t do without them! One filter last up to 2 months.
Awesome Soft Bath Towels
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase

Best to avoid plastic

Not bad. I think I can find better but I’ve been buying this for years to avoid plastic bottles and cleaner water to boil and for coffee.
Mamabiscuit
quality: 4 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
Image

Quick and recommended

[This review was collected as part of a promotion.] This filter fit perfectly in my smoke colored pitcher. Was quick to install and makes the water taste smooth and crisp. Easy to switch out if needed and definitely helps since I hate drinking plain tap water.
shawniew1_4455
Did you find this review helpful?
5 out of 5 stars
16 May, 2025
originally posted on influenster.com
Image

Easy and fresh!

[This review was collected as part of a promotion.] Great water filter! Easy to install and very durable. Makes the water taste clean and fresh. Would be great for a college student or someone who doesn’t have a fridge dispenser.
rachiithomas_5154
Did you find this review helpful?
5 out of 5 stars
30 April, 2025
originally posted on influenster.com
Image

Easy to install

[This review was collected as part of a promotion.] The filter not only looks great but it is very easy to install. Absolutely love the color of the filter because it makes the water container look great and desireable. The size of the product is perfect for the container. The price is great! Knowing that I am providing my family with cleaner drinking water is priceless.
lvlyshorty_5226
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2025

Tastes weird and it's unreasonably slow

Replaced the filter of our Pur pitcher after following theri instructions about two weeks ago. For over a week, filtered water had a weird taste. Now it tastes okay. However, it's been filtering the water really slowly. It takes over an hour to filter a single water refill.
1 reply from Manufacturer Tech Support team - 1 year ago
We're truly sorry to hear about the slow filtration and the taste issue with your PUR PPF951K Pitcher Filter. This is definitely not the experience we aim to provide. We recommend contacting our team at SocialSupport@helenoftroy.com for further assistance. We're here to help!
Zoe
quality: 2 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
11 April, 2025
originally posted on influenster.com
Image

A god send

[This review was collected as part of a promotion.] The water in our home isn't terrible but I've always noticed a different taste and we've always bought bottled water until I started using this pitcher. The taste (and smell) are gone and we are saving so much money!
lizettej3_5084
Did you find this review helpful?
3 out of 5 stars
11 April, 2025
originally posted on influenster.com
Image

Pur water

[This review was collected as part of a promotion.] Installation was easy very self explanatory. Had you soak the filter in water for 15 minutes. I emptied the water out maybe 3 times to be safe. But I’ve enjoyed it so far like that it came with an extra filter and the light tells you when it needs to be changed
j9estrella_3651
Did you find this review helpful?
5 out of 5 stars
8 April, 2025
originally posted on influenster.com
Image

Water is good

[This review was collected as part of a promotion.] Could not complete task as product arrived broken. However I was very excited to be receiving this product. It seemed like it had easy maintenance, good filtration, and was a very effective use for having cold water in the fridge.
katet62_5715
Did you find this review helpful?
5 out of 5 stars
7 April, 2025
originally posted on influenster.com
Image

I love my new & wonderfully improved filter from P

[This review was collected as part of a promotion.] As with my old Pur pitcher, this filter was pretty easy to install. The compatibility with my new PUR pitcher was perfect, like a glove. So far, after a month of use, it seems this filter will last me longer than the last model I used to use, or the generic ones offered online. The taste is also improved. Specially for someone like me who is pregnant & sensitive to the way the water I drink taste like.
bellaf6_3109
1 guest found this review helpful. Did you?
4 out of 5 stars
4 April, 2025
originally posted on influenster.com
Image

So easy, you can have the kids help.

[This review was collected as part of a promotion.] This is an absolute game changer. Filter is super easy to install. It helps make your faucet water taste crisp, and less like metal. The filter is slow but efficient and I have no complaints.
reecw_7691
1 guest found this review helpful. Did you?
5 out of 5 stars
1 April, 2025
originally posted on influenster.com
Image

Removes all the nasty taste from tap water

[This review was collected as part of a promotion.] This filter removes all the nasty taste from tap water. It is easy to install and replace. It fits the Pur pitcher perfectly. It removes the lead from your tap water
nancys152_493
Did you find this review helpful?
2 out of 5 stars
1 April, 2025
originally posted on influenster.com
Image

Not impressed!

[This review was collected as part of a promotion.] An extra filter was included with the dispenser, it’s easy to install and I like the sticker reminder to replace, but I didn’t get to use the filter as I wasn’t impressed with the water taste.
yasminelh_5414
Did you find this review helpful?
5 out of 5 stars
1 April, 2025
originally posted on influenster.com
Image

perfect filter for single person use

[This review was collected as part of a promotion.] these filters are great. we can tell they make a big difference in taste of the water that we put in. i would like it if it held a little more water. it's super easy to use and works well
lydiax36_1724
Did you find this review helpful?
5 out of 5 stars
31 March, 2025
originally posted on influenster.com
Image

The flavor changer

[This review was collected as part of a promotion.] The PUR PLUS Water Pitcher Replacement Filter with Lead Reduction is easy to install and gets to work immediately, improving the taste and quality of tap water. It effectively removes the chlorine taste and other impurities, leaving the water clean and refreshing. I noticed a positive difference with my first sip! However, the filtration process is slow, so patience is required. While the slower pace ensures thorough purification, it does mean you need to be mindful when refilling. One major advantage of using a trusted name brand like PUR is that their filters follow standard sizing, reducing the risk of discontinuations that make a pitcher unusable—something that can happen with off-brand alternatives.
amcounasse_7197
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