Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
PUR Plus 30 Cup Water Filter Dispenser System - 2 of 4PUR Plus 30 Cup Water Filter Dispenser System - 3 of 4PUR Plus 30 Cup Water Filter Dispenser System - 4 of 4
PUR Plus 30 Cup Water Filter Dispenser System - 1 of 4

PUR Plus 30 Cup Water Filter Dispenser System Charcoal Gray

$47.49
ColorCharcoal Gray

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Certified to reduce 3x more chemical & physical substances than Brita©* for better tasting water
  • Large, 30-cup capacity with slim design to easily fit in your refrigerator or counter
  • Dishwasher safe with a hassle-free design: stay-tight lid, carrying handle, and filter change light.
  • WQA certified to reduce lead.
  • Saves you up to $75 a month and reduces plastic waste versus bottled water. **
  • LockFit™ design to ensure unfiltered water doesn't mix with filtered water.
  • Includes 1 PUR PLUS Dispenser (DS1811B) and 1 Genuine PUR PLUS Pitcher Filter (PPF951K) with 3-in-1 powerful filtration technology.
  • NSF certified to reduce microplastics that may be found in your tap or bottled water.

Description

Enjoy better tasting water with the PUR PLUS 30-Cup Water Filter Dispenser in Smoke (DS1811B), which has been engineered for superior, 3-in-1 powerful water filtration to reduce over 20 chemical & physical substances that tend to cause bad taste and odor in your drinking water. Great for families, you can store up to 30-cups of cleaner water in your fridge with PUR's slim, space-saving design. This dispenser comes with 1 PUR PLUS Pitcher filter (PPF951K), which is WQA certified to reduce lead. For hassle-free use, the PUR PLUS 30-Cup Water Filter Dispenser comes with a pull-down spout that lets you pour water as it is still being filtered, a carrying handle, and LockFit™ to secure each filter in place. It is also dishwasher safe. Did you also know that the PUR PLUS 30-Cup Water Filter Dispenser can help save you up to $75 per month compared to bottled water** while also keeping plastic bottle waste out of landfills? Each Genuine PUR PLUS dispenser filter is certified for up to 40 gallons, or 2-months of use. Proven to reduce 3x more chemical & physical substances than Brita's leading pitcher filter*, PUR PLUS dispenser filters are also NSF certified to reduce microplastics*** that may be found in your tap or bottled water. Engineered for superiority, PUR believes that everyone deserves cleaner, better-tasting drinking water. Disclaimers: *Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP. ** Based on comparing a year's worth of bottled water (16.9 oz) to a PUR system and 5 filters. ***Like other leading brands, PUR does not filter microbes. As of 2/1/24 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC.
Dimensions (Overall): 17 Inches (H) x 12.5 Inches (W) x 7.7 Inches (D)
Weight: 5.7 Pounds
Water Filtration Compatibility: Pur Pitcher Filters, Pur Plus Pitchers or Dispensers
Filters: Chlorine, Unpleasant Odors, Unpleasant Tastes, Lead
Capacity (Volume): 30 Cup
Includes: Owner's Manual, 1 Filter
Features: Water Purification: Electronic Change-Filter Indicator, BPA-Free
Maximum Filter Life: 4 Months
Material: Plastic
Care & Cleaning: Dishwasher-Safe
Warranty: 90 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 86196359
UPC: 328785011777
Item Number (DPCI): 072-00-4543
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 15.8 inches length x 5.8 inches width x 10.4 inches height
Estimated ship weight: 3.88 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is there any update to this product? I have been using this dispenser for over two years and have been facing the same problem of tap breaking and have no choice but to replace it with new one.

submitted by Karthik - 4 years ago

  • A: Thank you for your inquiry. The dispenser valves are sturdily built, but it is not made to take excess weight. If you have any other questions please do not hesitate to contact our consumer relations team by emailing us at SocialSupport@helenoftroy.com. Thank you.

    submitted byManufacturer Tech Support - 4 years ago
    Brand expert

  • A: There is a quality issue with the valve. Same thing happened to mine in 5 months of use. Unacceptable. I also had to purchase a new container. The previous PUR dispenser I had lasted 10 years.

    submitted byShel - 3 years ago

Q: Is it supposed to fill all the way.? Seems like it take a long time to filter, then sops a quarter way

submitted by Monti5678 - 3 months ago

  • A: Thank you for your inquiry. It sounds as though your PUR PPF951K filter may have become clogged. We would recommend removing the filter from your dispenser. Once removed, please hold the filter upside down at a slight angle and shake it for 5-6 seconds before returning it to the upright position. If you need additional assistance, please contact our team at SocialSupport@helenoftroy.com so we can assist directly.We're happy to help!

    submitted byManufacturer Tech Support - 3 months ago
    Brand expert

Q: Where is the filter, nothing but pitcher in box.Picture shows filter..written instructions on outside of box speak of it.Th one I picked up is Pur Plus 30 cup.

submitted by Vicki - 2 months ago

  • A: Thank you for your question. We’re sorry for the confusion you experienced. With the PUR DS1811Z 30-Cup Dispenser Filtration System, the filter should be included with the product. If you’ve checked there and the filter is still missing, we’d be happy to help with next steps. Please reach out to us at SocialSupport@helenoftroy.com for further assistance. We're happy to help!

    submitted byManufacturer Tech Support - 1 month ago
    Brand expert

Q: What are the measurements

submitted by Donna - 3 months ago

  • A: Thanks for reaching out! For the PUR DS1811Z 30‑Cup Dispenser Filtration System, we understand how important accurate sizing is when planning your space. This dispenser measures approximately 15.8" L x 5.6" W x 10.3" H. We hope this helps you choose the right fit, and if you have any other questions about the product, please email us at SocialSupport@helenoftroy.com. We're happy to help!

    submitted byManufacturer Tech Support - 3 months ago
    Brand expert

Q: Is it normal for the water to take 10 hours to filter? Or should the filtration process be happening much quicker? Not sure if this is a filter issue or its installed wrong?

submitted by Livzabel - 3 months ago

  • A: Thank you for your questions. The PUR PPF951K Filter takes an average of approxiately 3-8 minutes to filter (15+ minutes for a dispenser). It sounds as though your filter may have become clogged. This may occur if bubbles or air pockets have become trapped in your filter. To help remedy this, we would first recommend removing the filter from your pitcher or dispenser. Once removed, please hold the filter upside down at a slight angle and shake it for 5-6 seconds before returning it to the upright position. If, however, you need further assistance, please contact us at SocialSupport@helenoftroy.com. We're here to help!

    submitted byManufacturer Tech Support - 3 months ago
    Brand expert

Q: No water is coming out of the filter. We tried the shake trick, heard the carbon shaking but no water will come out. We only have had this since Set 13, not even a month. What is wrong?

submitted by Crispy - 7 months ago

  • A: Thank you for your inquiry.The life of these PUR pitcher/dispenser filters is, on average, 1-2 months or approxiately 40 gallons. With heavy use, this can happen in a very short period of time. This will also vary based on the quality of the water being filtered. Water with higher amounts of contaminants will result in a shorter filter life. No water is coming out of the filter. If you have further questions or need assistance, please contact our team at SocialSupport@helenoftroy.com. We're here to help!

    submitted byManufacturer Tech Support - 7 months ago
    Brand expert

Q: What type of plastic is this made of? There is no number stamp on any of the parts and I don't see anything on the packaging or description stating the material information

submitted by S - 10 months ago

  • A: Thank you for your inquiry. PUR bodies are manufactured from an acrylic-based polymer classified as recycling code #7 and the lids are manufactured from polystyrene, code #6. PUR pitcher filters are made from polypropylene, code #5 and is also BPA-free plastics to ensure safety and durability. If you have further questions or need assistance, please contact us at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 10 months ago
    Brand expert

Q: The faucet is very bad. I bought it a month ago and water is always leaking from the faucet. What is the solution?

submitted by نور - 11 months ago

  • A: We sincerely apologize for the inconvenience you're experiencing with your PUR 30-Cup Dispenser. Please reach out to us directly to SocialSupport@helenoftroy.com for assistance. We're here to help!

    submitted byManufacturer Tech Support - 11 months ago
    Brand expert

Q: What minerals and other metals doors it filter?

submitted by Jennifer - 1 year ago

  • A: Thank you for your inquiry. The PUR PLUS 30-Cup Dispenser is certified to reduce several contaminants, including mercury, copper, cadmium, and zinc. It retains beneficial minerals like calcium and magnesium, ensuring great-tasting water. For additional assistance, please contact us at SocialSupport@helenoftroy.com.

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert

Q: Why is there such a bad smell? I’ve had it for about three weeks and my filter says it’s OK. I’ve washed it out with soap and water. Let it dry before I refilled it and rinsed filter, there’s also no dishwashing instructions anywhere

submitted by sabrina91 - 1 year ago

  • A: We’re sorry to hear about your experience with the PUR 30-Cup Dispenser. We recommend rinsing the filter under cold water for at least 15 seconds before use, and ensuring all soap residue is completely removed from the dispenser after rinsing the unit. If the issue continues, please reach out to SocialSupport@helenoftroy.com for further assistance. We're here to help.

    submitted byManufacturer Tech Support - 1 year ago
    Brand expert
See all questions (34)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

3.3 out of 5 stars with 509 reviews
quality: 1.91 out of 5
value: 2.04 out of 5
18% would recommend
180 recommendations
1 out of 5 stars
24 April, 2026Verified purchase

(no review title)

Very slow filtering. The spigot starting leaking within a couple of months of use.
1 reply from Manufacturer Tech Support team - 20 days ago
We’re sorry to hear about the slow filtering and the spigot leaking so soon, as that’s not the experience we want for our customers. We understand how frustrating performance issues like this can be during everyday use. Please reach out to our team at SocialSupport@helenoftroy.com so we can help resolve this issue for you. Thank you for bringing this to our attention. We're here to help!
AS
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
7 April, 2026Verified purchase

(no review title)

Don’t get this filter! It only filters a drop of water. I dislike it so much.
1 reply from Manufacturer Tech Support team - 1 month ago
We’re sorry to hear your PUR filter is working slowly. Please contact our team directly at SocialSupport@helenoftroy.com so we can help troubleshoot and provide assistance. We're here to help!
Octavia
quality: 1 out of 5
value: 3 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2026Verified purchase

Slowest water filter imaginable.

The filtering time is agonizingly slow. For example, when the reservoir is full, it takes overnight plus hours to filter. same for when its only filled halfway. For that reason, I wouldn't recommend this particular water filtration system. The Brita we had before this took some time to filter but nothing like this. The nozzle is nice and we like the water coming out of it but you really need to watch the filer level.
Michelle
Did you find this review helpful?
1 out of 5 stars
2 March, 2026Verified purchase

I wish I didn't have roomates so I could suplex this thing without alarming anybody.

This thing sucks and I’m too lazy to explain why but frustrated enough to leave a review.
1 reply from Manufacturer Tech Support team - 2 months ago
We’re sorry to hear you’re disappointed with the product. We always want our items to perform reliably and would like to learn more about what went wrong so we can help make it right. Your feedback is important to us, and we’d appreciate the chance to improve your experience. Please reach out to us at SocialSupport@helenoftroy.com so we can assist further. We're here to help!
Jorge
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026

Buy this if you like smelly fish water

Water filtered through this product smells like fish when boiled. Blacks flecks from the filter will occassionally float around in the filter tank. This product won't do what you want it to.
1 reply from Manufacturer Tech Support team - 2 months ago
We’re sorry to hear about your experience with this filter and the odor you noticed after boiling the water. The black particles and unexpected smell are not typical, and we appreciate you bringing this to our attention. Please contact our team at SocialSupport@helenoftroy.com so we can assist you promptly. We're here to help!
Fred
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026Verified purchase

Terrible

Water sits in the basin without actually flowing
1 reply from Manufacturer Tech Support team - 3 months ago
We’re sorry to hear your new PUR filter is working slowly. Thank you for bringing this to our attention. Please contact our team at SocialSupport@helenoftroy.com so we can help troubleshoot and provide assistance.We're here to help!
Monti5678
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
13 February, 2026Verified purchase

Bad filtration

Product is nice and looks of great quality 10. The water filtered by this makes my stomach very upset, stomach cramps, acid problems and bloating . I don’t think it filters out all chemicals. I had to replace immediately with bottled water
1 reply from Manufacturer Tech Support team - 3 months ago
We’re sorry to hear your situation while using this water filter, and we appreciate you sharing your concerns. Although the product design and quality worked well for you, we'd like to learn more so we can help. Please reach out to our team at SocialSupport@helenoftroy.com so we can assist you directly. We're here to help!
LA review
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
11 February, 2026Verified purchase

Not worth long term

Filter didn’t even last 4 months
1 reply from Manufacturer Tech Support team - 3 months ago
We’re sorry to hear your filter didn’t last as long as you expected, and we understand how frustrating that must feel. Filter lifespan is approximately 2-3 months or 40 gallons and it can vary depending on the specific model and usage conditions. Please reach out to our team at SocialSupport@helenoftroy.com so we can assist further. We're here to help!
Hamza
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
9 February, 2026Verified purchase

(no review title)

Good happy with the purchase
stephanie
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
7 February, 2026Verified purchase

Purifier isn't filtering, the water is stuck

Hasn't worked consistently, which is surprising and disappointing. Have tried rinsing filter upside down to loosen anything possibly stuck. Have tried shaking the filter many different times like before filling with water. Have tried adjusting to make sure it is screwed in properly. But the water just sits and doesn't get filtered. Really wanted it to work because it's just what we need, I researched the water quality compared to other brands, and the slim profile is great. But it's getting returned.
MHinCO
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase

(no review title)

I had one of these dispensers before. After a couple of years a piece broke on it so it was time for a replacement. I love it for the amount of water that it holds and I am not having to fill a pitcher everyday. I use it for my drinking water and water for my keurig, but I also use it for my dogs. I appreciate the light indicator letting you know when you are nearing time for a needed replacement filter. Is it accurate? I have never kept tabs on the amount of water I use for each filter so I can’t say if it meets what PUR says it is good for or not in terms of volume, but it does tend to last me about 2 months. I ordered online, got a great deal, and target had it ready for me to pick up extremely fast. I highly recommend.
B bozeman
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026

I love this!!

Not sure about the other reviews but mine works just fine and the water does taste pure ie pur. I believe a lot of the bad reviews may come from human error. Albeit the instructions can be overlooked if you’re not looking for them. I read everything so I was looking for them. You have to soak that filter for 15 minutes before your first use and Everytime you change it. Otherwise it will take hours on end to filter the water. I refilled mine once in 30 minutes and my entire pitcher was full of fresh water. I had the brita faucet and pitchers and I’ll stick with pur everything.
Beauty
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
4 out of 5 stars
26 January, 2026Verified purchase

(no review title)

Water has better taste than britta filter, but it takes a looong time to filter, at some point we thought the filter was clogged or something but apparently it just takes too long
Toddler fleece
Did you find this review helpful?
2 out of 5 stars
19 January, 2026Verified purchase

(no review title)

Water take hours to be filtered and it never get full. It juts so annoying!
1 reply from Manufacturer Tech Support team - 4 months ago
We’re sorry to hear your new PUR filter is working slowly. Please contact our team at SocialSupport@helenoftroy.com so we can help troubleshoot and provide assistance. We're here to help!
Erika
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase

(no review title)

the water tastes so good!
Sara
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase

(no review title)

Nice - but it does seem to take a long for the water to work its way through the filter (it can take hours) - not really much of an issue for me though.
1 reply from Manufacturer Tech Support team - 2 months ago
We’re glad to hear you’re enjoying your PUR dispenser, and we appreciate you sharing your experience. We’re sorry to hear your PUR filter is working slowly. Please contact us directly at SocialSupport@helenoftroy.com so we can help troubleshoot and provide assistance. We're here to help!
Thomas
quality: 4 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
5 January, 2026Verified purchase

(no review title)

This water dispenser sucks. Get brita.
1 reply from Manufacturer Tech Support team - 4 months ago
We’re sorry to hear the PUR Plus 30-Cup Dispenser didn’t meet your expectations. Your feedback is important, and we’d like to understand more about your experience to help improve. Please reach out to our team at SocialSupport@helenoftroy.com so we can assist you further.
Leilani
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase

Leaks after short use :/

Worked for 2 months, then flooded my fridge. Leaks constantly at a fast pace. The Brita is more worth your money then this.
1 reply from Manufacturer Tech Support team - 5 months ago
We’re truly sorry to hear your PUR 30-Cup Dispenser began leaking after a short period of use. That’s certainly not the experience we want for our customers, and we'd like to help. Please reach out to our team at SocialSupport@helenoftroy.com so we can assist you further. Thank you for bringing this to our attention.
Sarah
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
23 December, 2025

Terrible

Terribly slow to filter and then woke up to it flooding our entire fridge!
1 reply from Manufacturer Tech Support team - 5 months ago
We’re sorry to hear your PUR Dispenser is leaking. Please reach out to our team at SocialSupport@helenoftroy.com so we can help resolve this issue for you. Thank you for bringing this to our attention. We're here to help!
Lizzie
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase

(no review title)

Easy to use, good quality filter.
Claire
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy