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Paul Mitchell Awapuhi Original Shampoo - 10.14 fl oz - 2 of 4Paul Mitchell Awapuhi Original Shampoo - 10.14 fl oz - 3 of 4Paul Mitchell Awapuhi Original Shampoo - 10.14 fl oz - 4 of 4
Paul Mitchell Awapuhi Original Shampoo - 10.14 fl oz - 1 of 4

$14.59 ($1.44/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Color-safe cleanser for all hair types
  • Lush lather hydrates strands and improves manageability
  • Removes dulling buildup and adds shine
  • Hawaiian awapuhi helps prevent moisture loss
  • Packaging contains 50% recycled content

Description

Balances Moisture + Adds Shine
Paul Mitchell Awapuhi Original Shampoo is a color-safe cleanser that creates a lush lather that’s ideal for all hair types. This shampoo hydrates strands and removes dulling buildup and the Hawaiian awapuhi helps prevent moisture loss

- Improves Manageability
- 50% Post-Consumer Recycled
- Vegan & Made Without Gluten
Hair Type: All Hair Types, Fine, Normal
Product Warning: Eye irritant
Product Form: Liquid
Sustainability Claims: Recyclable, Not Tested on Animals, Cruelty-Free, Post-Consumer Recycled Material, Contains Recycled Content
Recommended Use: Daily, Every Other Day
Beauty Purpose: Moisturizing, Basic Cleansing, Nourishing
Net weight: 10.14 fl oz (US)
TCIN: 93179274
UPC: 009531138930
Item Number (DPCI): 063-00-5267
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua, eau), sodium c14-16 olefin sulfonate, sodium lauryl sulfate, cocamidopropyl, betaine, cocamide mipa, sodium chloride, hedychium coronarium root extract, bisamino peg/ppg-41/3 aminoethyl pg-propyl dimethicone, peg-12 dimethicone, peg-14m, glycol stearate silica, magnesium, nitrate, magnesium chloride, citric acid, tetrasodium edta, sodium hydroxide, fragrance (parfum), bht, phenoxyethanol, methylchloroisothiazolinone, methylisothiazolinone, benzyl benzoate, limonene.

Shipping details

Estimated ship dimensions: 2.1 inches length x 2.3 inches width x 6.3 inches height
Estimated ship weight: 0.755 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this shampoo contain any animal-derived ingredients?

submitted by AI Shopping Assistant - 3 months ago
  • A: No, the shampoo is vegan and cruelty-free, containing no animal-derived ingredients.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this shampoo be used daily?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is recommended for daily or every other day use, depending on your preference.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo suitable for color-treated hair?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the shampoo is color-safe and suitable for all hair types, including color-treated hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the primary ingredient that prevents moisture loss?

submitted by AI Shopping Assistant - 3 months ago
  • A: Hawaiian awapuhi is the primary ingredient that helps prevent moisture loss in the hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the main benefits of using this shampoo?

submitted by AI Shopping Assistant - 3 months ago
  • A: The shampoo hydrates strands, improves manageability, removes dulling buildup, and adds shine while preventing moisture loss.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this sulfate free

submitted by Just Me - 11 months ago
  • A: No.

    submitted byPaul Mitchell Team - 11 months ago
    Brand expert

Q: I don't see Hawaiian Awapuhi listed on the ingredients. Which of the ingredients is it?

submitted by CarolB - 6 days ago

Related Categories

Guests are saying

This shampoo has garnered a strong following for its ability to leave hair feeling clean, soft, and voluminous. Many guests appreciate its pleasant scent and moisturizing properties, making it a favorite for those with curly or fine hair. However, some guests have expressed concerns about recent formula changes leading to scalp irritation and dissatisfaction with the scent. Overall, it remains a beloved choice for many who seek effective hair care solutions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 133 reviews
    effectiveness: 2 out of 5
    quality: 2.4 out of 5
    value: 2 out of 5
    20% would recommend
    5 recommendations
    5 out of 5 stars
    9 December, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    Awesome Shampoo

    Great shampoo for dry hair. It makes your hair shiny and it smells great.
    Jeff Mansfield
    Did you find this review helpful?
    1 out of 5 stars
    3 December, 2025
    originally posted on http://paulmitchell.com
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    Something has changed

    I have been using PM Awapuhi shampoo for 30+ years. It is NOT the same as it used to be. This is extremely disappointing! I even went to a number of salons between Boston and Maine on my commute in search of the old formula. All I heard was the same thing from stylists who said their clients agreed. I am now in search of another brand, which is too bad, as are a lot of people to my understanding. It would be in PM's best interest to change this product back as sales are about to plummet as people cycle through their product.
    Pat
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    22 November, 2025

    This is an awful product.

    It does not smell good and it truly dried out my hair. I other Paul Mitchell hair products but this I was not a fan at all. Worst part I was so excited to try. Like it as a present at Christmas excited. Ugggg.
    Tammy
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 November, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    Great Shampoo

    This is my favorite shampoo. I have been using it for many years. It always leaves my hair feeling clean.
    BetsyS
    Did you find this review helpful?
    2 out of 5 stars
    2 November, 2025
    originally posted on http://paulmitchell.com
    Image

    Changed for the worse

    I have used this shampoo since it first launched. More than the packaging has changed. My hair is one big rats nest after using it. So sad. It usedvto be a great product.
    Andi
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2025Verified purchase

    Caused dandruff in less than 1 bottle

    I changed to this brand hoping for repairing hair after another brand caused hair thinning. I have not even finished my first set and I have dandruff. I have always had hair to or past my waist, I have NEVER had dandruff in my 33 years.
    Krista
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    My experience

    Used it for many years
    Major tom
    Did you find this review helpful?
    5 out of 5 stars
    19 October, 2025
    originally posted on http://paulmitchell.com
    Image

    My experience

    Used it for many years
    Major t
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    GTA

    I’ve been using Paul Mitchell Awapuhi shampoo for over 20 years I will always buy and use this shampoo it is incredible the only thing is it smelled better 10 years ago I do not know what changed that awesome smell but still does a great job at caring for the hair.
    GTA
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 October, 2025
    originally posted on http://paulmitchell.com
    Image

    GTA

    I've been using Paul Mitchell Awapuhi shampoo for over 20 years I will always buy and use this shampoo it is incredible the only thing is it smelled better 10 years ago I do not know what changed that awesome smell but still does a great job at caring for the hair.
    GTA
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    17 October, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    Awful

    I have been using this product for years. This new bottle design is awful. The shampoo leaks out and the plastic wrapper peals. In addition the shampoo formula is not the same. Bring back the old formula and bottle.
    Awapuhi
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    17 October, 2025
    originally posted on http://paulmitchell.com
    Image

    Awful

    I have been using this product for years. This new bottle design is awful. The shampoo leaks out and the plastic wrapper peals. In addition the shampoo formula is not the same. Bring back the old formula and bottle.
    Awapuhi
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    5 October, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    Very Disappointed

    I'm a very disappointed long time customer. I'm not sure why you are trying to pass this off as the same formula but it is not the same! I have an old bottle and the ingredients are different. Some of the natural ingredients are no longer there and what has been added is making my scalp itch.
    disappointed in Michigan
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    5 October, 2025
    originally posted on http://paulmitchell.com
    Image

    Very Disappointed

    I'm a very disappointed long time customer. I'm not sure why you are trying to pass this off as the same formula but it is not the same! I have an old bottle and the ingredients are different. Some of the natural ingredients are no longer there and what has been added is making my scalp itch.
    disappointed i
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    1 October, 2025
    originally posted on http://paulmitchell.com
    Image

    6 LITERS OF REGRET

    Loved this shampoo. Bought 6 liters while on sale at cosmoprof in the new brown bottle. Makes my hair look greasy. Hate it can't figure out what to do with 6 liters of this mess. It's a new look alright, but it certainly isn't fresh.
    Cindereleigh
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    16 September, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    do not buy

    This conditioner is pointless, using it with the shampoo made no difference
    Michal
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    16 September, 2025
    originally posted on http://paulmitchell.com
    Image

    do not buy

    This conditioner is pointless, using it with the shampoo made no difference
    Michal
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 September, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    Perfect

    This shampoo is the best I've used in my entire life, my hair is not greasy the next day and it does not weigh down my curls it smells amazing I use it with the detangler conditioner. It is the perfect combo!
    Sarahsusan
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2025
    originally posted on http://paulmitchell.com
    Image

    Perfect

    This shampoo is the best I've used in my entire life, my hair is not greasy the next day and it does not weigh down my curls it smells amazing I use it with the detangler conditioner. It is the perfect combo!
    Sarahsusan
    Did you find this review helpful?
    1 out of 5 stars
    23 August, 2025
    originally posted on https://www.paulmitchell.com/
    Image

    DO NOT USE

    Scalp started itching uncontrollably in the crown area bend my hair fell completely out in that area.
    Missing Ceiling
    3 guests found this review helpful. Did you?

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