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Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal
$5.19 ($0.25/ounce)
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About this item
Highlights
- Hint of brown sugar adds a pop of sweetness to whole-grain cereal
- Cereal with heart-healthy whole grains, protein and fiber lets you start your day on the right foot
- Makes a great breakfast or satisfying snack anytime of day
- No Added Colors
Description
Add a delicious crunch to your cereal collection with the Oatmeal Squares Brown Sugar Cereal from Quaker Oats. Made from heart-healthy whole grains, this cereal is also a good source of protein, fiber and iron for a delicious, easy way to get nutrients you need. A hint of brown sugar adds a pop of sweetness to this cereal, making it tasty enough to enjoy as a snack or satisfy your sweet tooth.
Serving Size: 56.0 g
Serving Per Container: 11
Amount Per Serving:
Calories: 220
% Daily Value*
Total Fat 2.5g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44g16%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 9g
Added Sugars 8g17%
Protein 6g5%
Vitamin D 0mcg0%
Calcium 30mg0%
Iron 16.6mg90%
Potassium 190mg4%
Vitamin E 3mg20%
Thiamin 0.24mg20%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 270
% Daily Value*
Total Fat 3g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 5mg1%
Sodium 240mg11%
Total Carbohydrate 50g18%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 15g
Added Sugars 8g17%
Protein 11g17%
Vitamin D 1.5mcg6%
Calcium 170mg10%
Iron 16.7mg90%
Potassium 380mg8%
Vitamin E 3mg20%
Thiamin 0.3mg25%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain oat flour, whole wheat flour, sugar, maltodextrin, and less than 2% of malted barley extract, brown sugar, salt, molasses, baking soda, mixed tocopherols (to preserve freshness), natural flavors, reduced iron, and folic acid*.* one of the b vitamins. contains wheat ingredients.' '
Allergens & Warnings:
CONTAINS WHEAT INGREDIENTS.Dietary Needs: 100 Percent Whole Grain, Kosher
Features: No Artificial Colors, Whole Grain, No Preservatives, No Artificial Flavors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 21 Ounces
TCIN: 81576370
UPC: 030000064030
Item Number (DPCI): 231-00-0074
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.49 inches length x 7.55 inches width x 11.55 inches height
Estimated ship weight: 1.49 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The recent changes to Quaker Oatmeal Squares have left many guests disappointed, as they feel the new version lacks the beloved crunch and flavor of the original. While some guests still enjoy the new recipe, the majority express a strong desire for the return of the classic version. The nostalgic connection many have with the original cereal highlights its significance in their lives, making the current iteration feel like a shadow of its former self.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2063 reviews
quality: 4.04 out of 5
taste: 3.83 out of 5
value: 3.9 out of 5
73% would recommend
71 recommendations
5 out of 5 stars
27 December, 2025
Still crunchy, mildly sweet and a full serving of iron
One cup of this cereal provides enough iron for women and girls for a full day. Easy way to get your iron, ladies. Add some berries for some vitamin C and you’re good to go. Don’t mind these weird reviews- something is going on with negative Target reviews. This cereal is as crunchy and mildly sweet as it was in the 2000’s.
5 out of 5 stars
18 December, 2025
(no review title)
Not sugary and super tasty and crunchy!
1 out of 5 stars
14 December, 2025
originally posted on quakeroats.com

Changed the recipe, lost the flavor.
This was legitimately the only cereal I would eat before. It had great flavor, kept me full for more than 30 mins, and had a great crunch. They changed the recipe and it’s terrible. They are airy/puffy now and are lack flavor, and very disappointing. Please change back to the previous recipe, because once the boxes I have now are gone, I will be done with this cereal.
1 out of 5 stars
9 December, 2025
originally posted on quakeroats.com

New recipe is not good
My Grandfather is rolling over in his grave. They’re not even square, what the heck
1 out of 5 stars
7 November, 2025
originally posted on quakeroats.com

No star for the new recipe
New recipe taste really bad, please bring back the original one, please!
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2025Verified purchase
(no review title)
Great a at price.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
Great cereal
A delicious cereal! My toddlers love snacking on them dry too! We will definitely be repurchasing !
4 out of 5 stars
8 October, 2025
originally posted on quakeroats.com

Nutritional.
Crunchy but not a bad texture. Good taste but very little brown sugar taste.
1 out of 5 stars
4 October, 2025
originally posted on quakeroats.com

Epic fail
Not even close to being as good as the original recipe. Will not waste my money rebuying them.
1 out of 5 stars
2 October, 2025
originally posted on quakeroats.com

Go back to the old recipe.
This was my favorite cereal as a child. The change you made to the recipe is horrible, now it's nothing like the original. You shouldn't be labeling it as the same product with a change so extreme. There are so many reviews showing how upset customers are. Please listen and go back to the original recipe.
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Anytime Cereal at Best Price
young and old...we love this! perfect desk-side snack. oats...good for us!
1 out of 5 stars
30 September, 2025
originally posted on quakeroats.com

They changed a popular cereal that’s now soggy
The 4 plus stars were given to the original cereal. The company has completely changed them, altering the flavour and they now get soggy quickly.
1 out of 5 stars
27 September, 2025
originally posted on quakeroats.com

Bring back the original recipe.
They shouldn’t have changed the recipe. It was my favorite cereal. They should change the name to square puffs.
1 out of 5 stars
20 September, 2025
originally posted on quakeroats.com

Why not Gluten Free?
I used to love this cereal. Now I’m gluten free and unable to partake in. Please make a gluten free version, preferably with brown rice flour as the wheat alternative.
1 out of 5 stars
9 September, 2025
originally posted on quakeroats.com

Why did it change to such a worse cereal?
I'm actually so glad I stumbled onto this page, because now I've found solidarity in the fact that so many others agree that the new version of this Oatmeal Squares cereal is awful, whereas I was genuinely obsessed with the old version. The pictures people have provided in these reviews are exactly what I've seen. I can't even bring myself to buy and eat this anymore. If you ask anyone who has known me my entire life, they'd all know I had a funny obsession with this cereal. I've probably spent more money on this compared to any other food. My friends would joke that I was keeping Quaker in business. I used buy so many boxes, every time I went to store. Guaranteed I bought more than any other person I know. But now I cannot find a single box anywhere across the US that has the old version of the cereal. In fact, I've noticed that every box now says "Made in Canada". Some major changes happened in the past year or so. I used to be Quaker's most ideal loyal customer and advocate. I would still pay nearly double the price of any other cereal to just buy boxes of the old version. It's been so long since I've bought and enjoyed the old cereal. I miss it so badly. If any company recreated it, I would be their loyal customer and advocate for life. I hope Quaker makes a comeback. This new version isn't even enjoyable. I don't know how a cereal could change so much that it could go from being literally my favorite food to something I no longer eat or tolerate. I'm happy to talk to anyone at Quaker about this.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 September, 2025Verified purchase
Yuck
Tastes like cardboard, no Brown Sugar what so ever in the cereal bite itself. Maybe in the milk it sat in. Texture is weird, Rectangular and thick shaped.
1 out of 5 stars
31 August, 2025
originally posted on quakeroats.com

Not the same cereal we all loved
My opinion is in line with the rest of the 1 star customer reviews. I grew up eating this cereal and it stayed with me as an adult. The new recipe was an unnecessary change to a quality cereal. The new recipe lacks the dense long lasting crunch and flavor. They are now airy and light, they get soggy in milk in minutes. I hope PepsiCo will see these reviews and make some decisions to revert back to the old recipe. Its an entirely different cereal now and I won't be buying moving forward. Very sad to see this happen.
1 out of 5 stars
25 August, 2025
originally posted on quakeroats.com

This new version/recipe stinks! Just plain awful!
Quaker, why oh why did you change what was once a perfectly good product? IF IT AIN'T BROKEN, DON'T FIX IT! Everything about this product now (the size, taste, and texture) is horrible. Please change everything back to the original formula. Look at your recent customer feedback if you don't believe me. The people have spoken...
1 out of 5 stars
23 August, 2025
originally posted on quakeroats.com

Sad new flavorless rectangle
Sad because the original Oatmeal Squares Brown Sugar were so reliable that it's the only food I packed to take to the hospital with me when I delivered each of my 3 children! The new version is (a) not a square and (b) not good. The photos posted by other recent reviewers accurately show the change in shape. This is not the same product. Bait and switch?
1 out of 5 stars
18 August, 2025
originally posted on quakeroats.com

Not the product pictured
Not only has the product changed (for the worse) with no fanfare, but the picture on the package is still the old/good version and not the product inside. Used to be sweet, crunchy, and oatey, now rough and cardboard-flavored. Really disappointing, Quaker, you used to be so reliable and now it feels like a bait and switch ripoff.
1 reply from Quaker team - 5 months ago
Hi there - We’d like to help & let our quality team know. Please call us at 1-800-367-6287 (M-F 9 AM to 4:30 PM CT) or send an email (https://contact.pepsico.com/quaker). Thanks!