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General Mills Chex Breakfast Cereal
$3.99 ($0.33/ounce)
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About this item
Highlights
- BREAKFAST CEREAL TO KIDS SNACKS: Crunchy lattice squares made with oven toasted whole grain rice that seamlessly go from a simple addition to breakfast to snack mix to dessert
- DELICIOUSLY EASY RECIPES: A key ingredient in homemade Original Chex Mix and Muddy Buddies; Toss some in your favorite recipes for trail mix, pub mix, party mix, and more
- GLUTEN FREE: Gluten free cereal with no high fructose corn syrup and no artificial flavors or colors; Good source of 12 vitamins and minerals; Great for whipping up gluten free snacks
- WHOLE GRAIN: 17g of whole grain per serving (at least 48g recommended daily); Keep a box of Chex squares in your pantry for a quick breakfast food or recipe ingredient that's ready at a moment's notice
- CONTAINS: One cardboard box of crunchy Rice Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, 12 oz; Perfect for instant snacking, or a part of breakfast and meals
Description
Open delicious possibilities with Rice Chex Cereal! These crunchy lattice squares made with oven toasted whole grain rice easily go from a cereal bowl to a main ingredient in snack recipes. Each gluten free serving has 17g whole grain* and no high fructose corn syrup or artificial flavors or colors. It's also a good source of 12 vitamins and minerals. Enjoy tasty versatility by trying this rice cereal with milk as part of a quick breakfast, or turning it into one of our many Chex mix recipes. Simply combine Rice Chex with Corn Chex, Wheat Chex, pretzels, bagel chips, mixed nuts, and a blend of buttery seasoned goodness in the iconic Original Chex Mix recipe. Chex cereal is also a base for simple dessert recipes the whole family can make. Muddy Buddies is the classic chocolate and peanut butter coated Chex squares that are then covered in powdered sugar. Make Chex squares a crispy ingredient in gluten free snacks and party appetizers. Create trail mix for an on the go treat or after school snack. Use the cereal squares in homemade desserts, cereal bars for a kids birthday party, or game day pub mix. From a quick breakfast food to kids snacks to party mix, Rice Chex is a part of General Mills cereals, known for spreading goodness from tots to grown-ups. *At least 48g recommended daily. Contains one cardboard box of crunchy Rice Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, 12 oz; perfect for instant snacking, or a part of breakfast and meals.
Serving Size: 1.33 cup
Serving Per Container: About 8
Amount 1 1/3 cup (40g) of Rice Chex:
Calories: 150
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 310mg13%
Total Carbohydrate 35grm13%
Dietary Fiber 2grm5%
Total Sugars 3grm0%
Added Sugars 3grm6%
Protein 3grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 14.4mg80%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 210
% Daily Value*
Total Fat 1grm1%
Cholesterol 5mg1%
Sodium 390mg17%
Total Carbohydrate 44grm16%
Total Sugars 12grm0%
Protein 9grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Potassium 370mg8%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain rice, rice, sugar, salt, molasses, vitamin e (mixed tocopherols) added to preserve freshness, vitamins and minerals: tricalcium phosphate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b2 (riboflavin), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Dietary Needs: Low Fat, 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, Cholesterol Free, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors, Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 12.0 Ounces
TCIN: 14767098
UPC: 016000487949
Item Number (DPCI): 231-00-0340
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 2.5 inches length x 7.65 inches width x 11.85 inches height
Estimated ship weight: 12 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: is this brown rice or white?
submitted by Mojo - 5 years ago
A: Disagree with previous answer. If was brown rice would state such. It is white rice.
submitted byFloridaman - 2 years agoA: The cereal contains both brown (whole grain) and white rice.
submitted byPublished by General Mills - 5 years agoBrand expert
Q: If this cereal contains corn, which you say it does, why isn't it mentioned as an allergen?
submitted by Kathee - 5 months ago
A: corn is not a FDA recognized top allergen in the US and therefore isn't required to be listed under an allergen statement.
submitted byMjb - 2 months ago
Q: nutrients please, calories, carbs, fiber, sugar
submitted by Kromiah - 3 years ago
A: Hi Kromiah - For a single 43g serving, this product contains 180 Calories, 35g Total Carbohydrate, 2g of Dietary Fiber, 10g Total Sugar and 10g Inc. added Sugar. Hope this information helps.
submitted byPublished by General Mills - 3 years agoBrand expert
Q: Is the cereal rice or corn Chex as the base?
submitted by Redda - 4 years ago
A: This is a sweetened corn cereal. Thanks for the question!
submitted byPublished by General Mills - 4 years agoBrand expert
Q: does this item contain genetically modified ingredients?
submitted by Jim - 5 years ago
A: Products often contain GM/BE ingredients in the U.S., not because companies seek to use GM/BE ingredients, but because GM/BE crops are so common in the U.S. food supply. Bioengineered seeds have been approved by global food safety agencies and widely used by farmers in food crops for almost 20 years. Today, if an American food or beverage product lists corn, soy, canola, cottonseed or beet sugar as an ingredient and the product is not organic, it likely contains GM/BE ingredients. We do offer consumers a non-GMO choice with organic brands in most of our major U.S. product lines.
submitted byPublished by General Mills - 5 years agoBrand expert
Q: hi. is this product GMO free?
submitted by Mom - 5 years ago
A: Hello, If our product is made using genetically modified ingredients, we disclose that on our packaging, and it will be printed below the ingredient list based on product formula. Thanks,
submitted byPublished by General Mills - 5 years agoBrand expert
Q: I want to buy this cereal. So Is it halal?
submitted by Umme - 5 years ago
A: While we don’t certify for Halal, Chocolate Chex does not contain alcohol or animal derived ingredients beyond vitamin D3 (which is derived from lanoin, the natural oil contained in sheep's wool).
submitted byPublished by General Mills - 5 years agoBrand expert
Q: how much sugar is in this cereal
submitted by youngathrt - 5 years ago
A: There is 9g of sugars per 1 cup serving.
submitted byPublished by General Mills - 5 years agoBrand expert
Q: How many calories per serving
submitted by Pinkmoo - 7 years ago
A: 170 calories per cup
submitted byNatalie - 7 years ago
Q: Has Has GM discontinued making Wheat Chex?
submitted by FranK - 8 years ago
A: I don't think so. I bought a box at my Target a few weeks ago. I see it can be bought online at target.com.
submitted bySW - 8 years ago
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Guests are saying
The reviews highlight a mix of experiences with various Chex cereal flavors, particularly the chocolate and strawberry vanilla varieties. Many guests appreciate the gluten-free options and the nostalgic crunch, while some express disappointment over recent recipe changes that altered flavors and textures. The strawberry vanilla flavor stands out for its balance of sweetness and crunch, making it a favorite for both breakfast and snacking. Guests also enjoy the versatility of these cereals in recipes and as standalone snacks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5708 reviews
quality: 4.59 out of 5
taste: 4.62 out of 5
value: 4.29 out of 5
87% would recommend
280 recommendations
5 out of 5 stars
31 December, 2025Verified purchase
(no review title)
Very yummy!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Family Fave
One of our family favorites!
5 out of 5 stars
20 December, 2025
originally posted on chex.com
Pleasant Surprise
Very tasty cereal with a good strawberry flavor! No additional sweetener needed.
3 out of 5 stars
18 December, 2025
originally posted on chex.com
Idea
I like the Chex mix snack but haven’t made it in a number of years because it is so expensive to purchase 3 boxes of cereal. I’m sure other users feel the same. I would suggest selling a “snack” box of the 3 cereals that would make one or two recipes. I think people would buy it, I know I would.
1 out of 5 stars
17 December, 2025
originally posted on chex.com
Noticable decline in quality of the wheat chex mix
There is a noticable decline in the quality of the wheat chex. The cereal is no longer dark and flavorful. Likely will not use this brand again--I thought I was paying extra for the best. If I want bad holiday mix I might as well use less expensive cereal . . . .
5 out of 5 stars
15 December, 2025
originally posted on chex.com
Wheat chex are the best
Wheat chex are my favorite, add just a little sugar and perfect! A breakfast or snack you don't feel guilty for eating.
1 out of 5 stars
15 December, 2025Verified purchase
(no review title)
The price went up on all the Chex cereal. Target was out & shipped them from other stores. I didn’t want them shipped. Stop shipping items that you’re out of! If you’re out take them off your list.
1 out of 5 stars
14 December, 2025
(no review title)
It just cereal shouldn't two hours
2 out of 5 stars
13 December, 2025
originally posted on chex.com
Ingredient changes dumb down the taste😡
None of the cereals taste as good as years past….bring back the old ones.
1 out of 5 stars
12 December, 2025
originally posted on chex.com
Find another alternative because this isn't it.
I am disgusted and disappointed. Reading the comments here, I can see why many people are complaining about the change in taste. This is something I have noticed in bioengineered foods. It's pathetic that instead of keeping the food true to itself, you guys make up all of these formulas for something that should be simple. Then you guys come on here like "im sorry, but we'll do nothing to fix the issue because profits and you people keep buying our lab made products". This cereal used to be a staple. Now it's stored where it belongs. In the trash.
1 out of 5 stars
12 December, 2025
originally posted on chex.com
Pieces are smaller
Pieces are smaller and crumbles easier. After buying wheat Chex to go in my Christmas Scramble for over 30 years, I will not buy this product again.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025Verified purchase
Favorite flavor
Favorite Chex flavor! This is so good with berries and bananas
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
Great taste
First time trying the cinnamon and love them.
4 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025Verified purchase
(no review title)
Used as a snack by itself or with white almond bark drizzle.
5 out of 5 stars
10 December, 2025
originally posted on chex.com
Healthy
Best for me EXCELLENT cereal. 🙂. Just love them little sugarless squares. 👌
1 out of 5 stars
10 December, 2025
originally posted on chex.com
Change recipe changed an amazing cereal to trash
This use the be my FAVORITE cereal but something has changed about the recipe. It went from delicious and chocolatey to artificial and bitter :( I’m devastated,
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025
Ms
Would appreciate chemical items NOT be bagged with food items.
1 out of 5 stars
8 December, 2025
originally posted on chex.com
White spots on cereal
There have been many pictures over the years and this still happens. So no need to provide additional pics. Not knowing if it's mold for sure or poor making of the cereal results in wasted money when it needs to be tossed because receipt wasn't saved.
1 out of 5 stars
7 December, 2025
originally posted on chex.com
Reviewed
I love corn chex. I'd buy it regularly but This time I have one chicks that looks like it has a worm in it. I to a picture of it And i'm good to send this picture to you before I open it, but I don't know how to send pictures To you. Could you tell me how to send this photo to you Before I open it?
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2025Verified purchase
Finally no red #40
Love this cereal. Its gluten free and NO red 40!! I can eat it and its sweet but not overly sweet.