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L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz

$11.99 ($1.90/fluid ounce)

Color1 Black
  • 1 Black
  • 3 Natural Black

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Black Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Black Permanent Hair Dye offers 100% gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
  • Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
  • Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).

Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.

Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475551
UPC: 071249121429
Item Number (DPCI): 063-01-0328
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2, carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1175044: aqua/water, cetearyl alcohol, deceth-3, propylene glycol, laureth-12, oleth-30, ammonium hydroxide, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, p-phenylenediamine, silica dimethyl silylate, ci77891/tianium dioxide, 2,4-diaminophenoxyethanol hci, m-aminophenol pentetate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, proline, fragrance, carbomer, threonine, resorcinol f.i.l. # d173919/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candedilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3

Shipping details

Estimated ship dimensions: 6.81 inches length x 3.63 inches width x 2.91 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Of my hair is dark brown and I want to go ginger what is the best color to use?

submitted by Connie - 1 month ago
  • A: Hey Connie, Great question! We recommend to check out the color 6R Light Auburn. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 1 month ago
    Brand expert
  • A: Hi Connie. Thank you for reaching out and your interest in our products. You may call us directly so that we can provide you with the best hair color advice. We can be reached @800-631-7358 M-F 9am to 5:30pm EST. We look forward to hearing from you.

    submitted byL'OrealParisProductExpert - 27 days ago
    Brand expert

Q: Would I need to buy bleach if my natural virgin hair is dark brown and Im trying to dye my hair Ash Brown??

submitted by Amira Lor - 3 months ago
  • A: Hey Amira, Great question! There is no need to buy bleach when using the L'Oreal Paris Excellence Triple Protection Hair Color. The Ash Brown shade works well on virgin hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert
  • A: Hello Amira Lor. Thank you for reaching out about L'Oreal Paris Excellence Triple Protection Permanent Hair Color. We would love to help! Please give us a call at 800-442-7643, 9:00 am - 5:30 pm ET for assistance.

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Does it contain ammonia?

submitted by SantaFePainter - 3 months ago
  • A: Hi SantaFePainter. Thank you for your interest in L'Oreal Paris Excellence Cream Hair Color this particular product does contain ammonia. We recommend L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. This product is available at Target and Target.com.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert
  • A: Hey, Great question! This L'Oreal Paris Excellence Triple Protection Permanent Color is not ammonia-free. For ammonia free options, check out the L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color line! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: will the shade 4 dark brown look black if my natural hair is medium brown

submitted by haylee - 5 months ago
  • A: Hi there, haylee! Thank you for reaching out about our Excellence Triple Protection Permanent Hair Color. Our shade 4 Dark Brown will be one shade darker than your medium brown natural color. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert
  • A: Great question, Haylee! A shade 4 dark brown hair dye will likely give medium brown hair a noticeable, but not drastic, darkening effect. The hair will appear richer and deeper, with a more intense brown tone, but results will vary individually. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is this ammonia free hair dye

submitted by Mary Martin - 6 months ago
  • A: Hi there, Mary Martin! Thank you for reaching out about our Excellence Triple Protection Hair Color. We recommend trying our Excellence Creme Universal Nudes for ammonia free color! An easy-to-use, at-home hair color kit that offers 100% gray coverage and rich, radiant hair color with an ammonia-free, paraben-free, phthalate-free and mineral oil-free formula.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Excellence Triple Protection Permanent Hair color is not ammonia free. Check out the L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color for an ammonifa free option! Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Are gloves included?

submitted by DianeS - 1 year ago
  • A: Hey Diane, Great question! The Loreal Paris Excellence Triple Protection Hair color kit includes gloves. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there DianeS! Thank you for reaching out to us about the Excellence Triple Protection Permanent Hair Color. Yes the kit does include a set of gloves with the instructions for your hair dying needs. We hope that you will continue to try and use our products with satisfaction in the future.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I am 68 years old & my hair is almost completely white (more grayish in the back) Do you have a warm light color

submitted by Kallafly - 1 year ago
  • A: Hi there, Kallafly! We are so sorry to hear about your experience with our Excellence Creme Hair Color. We are happy to assist you in finding your new shade! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! It depends on what shade you're trying to achieve. We recommend to check out Color 8.5A Champagne Blonde for a warm light blonde. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Hi Been using 8 M Blond for years. Underlying color probably now mostly white. 8 is great at first, but fades quickly to yellowish. Would 7.5A help? Possible to go back to 8 right away if too dark?

submitted by grandma j - 3 years ago
  • A: Hi there! If the new growth is mostly white, any color with an ‘ash’ tone will likely look very dull. You have the right idea, do the next touch up with a slightly darker color, however, your best option going darker is to use the dark blonde 7 or dark golden blonde 7G. Once you go darker, you won’t be able to lighten the color using another dye. To be sure the results are not too dark, stick to the Touch Up application and timing. Do the roots for the full 30 minutes but the previously dyed hair should only get the dye mix for the last 10 minutes of your timing.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Grandma J, we recommend the color 8.5A Champagne Blonde to prevent harsh yellow tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: I have dark brown (almost black) will this come out brown?

submitted by Kelly - 3 months ago
  • A: Hi Kelly. Thank you for reaching out to L'Oreal regarding the Excellence Creme Haircolor. Unfortunately, we cannot answer your question due to the fact we do not know what shade of Excellence Haircolor you're referring to.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: I have been using Preferance 8G golden blonde for many years. I recently purchased the same color 8G golden blonde in your Excellence. Will the color result etc. be the same? Any differences?

submitted by Barbara - 4 months ago
  • A: Hi Barbara! Thank you for reaching out about our products! Excellence Hair color products provide super rich care for super rich color. A permanent, non-drip crème that covers 100% of grays, even the most resistant ones. Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. We hope this helps!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Related Categories

Guests are saying

Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 4162 reviews
    effectiveness: 3.77 out of 5
    quality: 3.77 out of 5
    value: 3.73 out of 5
    68% would recommend
    482 recommendations
    1 out of 5 stars
    9 January, 2026
    originally posted on lorealparisusa.com
    Image

    Sorry Loreal, I need my grays colored!!

    I've been using 8RB for many years and have loved it. Then I started having gray hair appear. I'm on my 3rd box with the same result....this product does not touch my gray hair. At all. How can they guarantee 100% gray coverage when that is obviously a lie? I'm looking for a new brand now.
    Meadowisaredhead
    Did you find this review helpful?
    5 out of 5 stars
    9 January, 2026
    originally posted on influenster.com
    Image

    Pretty good

    [This review was collected as part of a promotion.] Was boxed like every other color I've seen. Application was just like every other ones I've seen. Development was like box said 30 minutes. I like that it didn't stain my face. It rinsed out pretty easy. I love the fact that box came with shampoo and conditioner. Conditioner made my hair super soft. It covered most of my greys but I have a bunch of baby greys that it didn't. Very short and it could have been user error too. Good experience overall.
    virginyaangel_4586
    Did you find this review helpful?
    5 out of 5 stars
    9 January, 2026
    originally posted on influenster.com
    Image

    Beautiful color

    [This review was collected as part of a promotion.] Love how my hair turned out!! It was so easy to mix ! The instructions were simple and easy to follow. The creme was thick and didn't drip everywhere. Low odor and very nourishing for my hair. I love my new color!!
    jessical23_4170
    Did you find this review helpful?
    4 out of 5 stars
    9 January, 2026
    originally posted on influenster.com
    Image

    Great gray coverage

    [This review was collected as part of a promotion.] I used L’Oréal Excellence Creme Permanent Hair Color in 7 Dark Blonde on my naturally dark brown hair, and overall I’m really happy with the results. The color lifted better than I expected for an at-home dye and gave me a warm, natural-looking dark blonde rather than anything brassy or orange. The formula was easy to apply and didn’t drip, and my hair felt surprisingly soft afterward. The included conditioner made a noticeable difference, and my hair didn’t feel overly dry or damaged once it was done. The only reason I didn’t give it 5 stars is that on very dark brown hair, the shade comes out more of a lighter brown/dark blonde blend rather than a true blonde, so expectations matter. That said, the coverage was even, my grays were well covered, and the color looks healthy and natural.
    charlenes139_3667
    Did you find this review helpful?
    5 out of 5 stars
    9 January, 2026
    originally posted on influenster.com
    Image

    Great application!

    [This review was collected as part of a promotion.] This shade is a absolutely gorgeous! The application was easy and it didn’t take too long for the hair dye scent to fade. Mixing it was easy and my hair feels amazing!
    kellyerin_8711
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on influenster.com
    Image

    Time for change

    [This review was collected as part of a promotion.] Was so amazed at the color that took so beautifully!! The formula is the right combination to not be too thick or liquidity so no bleeding !! Happy to have fine lighter with gray coverage!
    estherid637_8835
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on influenster.com
    Image

    Great gray coverage

    [This review was collected as part of a promotion.] Easy to use instructions that made it simple to cover those grays. Mixing was simple also came with shampoo and conditioner, and made my hair soft and shiny. Would highly recommend if you need those stubborn grays covered and want a ton of shine and softness.
    jnt4pak_919
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on influenster.com
    Image

    Excellence Hair Color is Excellent overall .

    [This review was collected as part of a promotion.] Great hair color . Didn't irritate scalp , the development was easy and after drying left a great shine . Love it no strong smell , easy to use . Great conditioner and didn't dry my hair out . Highly recommend to cover your grays .
    angelag570_8324
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 January, 2026Verified purchase

    Price increase on Targets substitution

    I like the product. What I don't appreciate is ordering it online and Target putting in a substitution without my knowledge and than charging me $11.99 instead of the $8.99 price that I ordered it at. Even more maddening was having to listen to the customer service rep telling me I was wrong when I have the original e-mail stating the price and what should have been charged to my charge card! If this happens with an online order I will never be using online ordering again. Very, very disappointed with Target!!!!
    Jeanne
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on influenster.com
    Image

    Plenty of product

    [This review was collected as part of a promotion.] Triple protection, hair creme covered my grays beautifully. I have long hair and there was plenty in the bottle to cover my roots and comb through the rest of my chest length hair. I love that it came with shampoo and conditioner to keep my color well maintained. This was a lighter color shade for me, and it turned out great!
    kristenwb25a_2982
    Did you find this review helpful?
    4 out of 5 stars
    8 January, 2026
    originally posted on influenster.com
    Image

    Easy to use, good results

    [This review was collected as part of a promotion.] The holidays got away from me and my grays grew in more than I prefer. I was finally able to find enough time to color my hair and used L’Oreal Excellence Creme Permanent Triple Protection Hair Color in 5G Medium Golden Brown. I followed the package instructions and it did a good job of blending in with my natural color, covering grays and brightening up my hair. There were no surprises during application, no staining and rinsing was easy. I appreciated that in addition to the normal gloves and hair conditioner, the package also included shampoo and a comb attachment for the dye bottle. The comb attachment helped with easy and efficient dye application and I didn’t make a mess. Although this box was sent to me for free for my test and review I would definitely buy this product again and I’d also try other shades.
    leo59cb_4285
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on influenster.com
    Image

    Color's well

    [This review was collected as part of a promotion.] I love this hair dye it's easy to use the application it don't drip too much, the color shines bright, it's easy on the scalp, and once it's complete the color is simply beautiful.
    nyeshasneed_9608
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Loved It!

    [This review was collected as part of a promotion.] I received this product free in exchange for my honest review from Influenster. I love this brand. It's easy to mix everything together and easy to apply. The best part is that this product is really good for those stubborn grays. The chemicals were gentle on my scalp so there was no irritation. The color is beautiful and doesn't stain your skin. I really love the scent of the after color shampoo and conditioner. I wish they would sell this separate. They are so easy to put in and wash out. There is not alot of color loss while rinsing out the shampoo or conditioner. There is the normal hair loss with coloring. Overall I really like this product and will buy it again.
    laurae105_6114
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Easy gray hair coverage

    [This review was collected as part of a promotion.] Great gray hair coverage that doesn’t feel heavy on your hair and comes with shampoo and conditioner for after your hair color. Getting older doesn’t mean you have to feel that way. This doesn’t dry up my hair and is great. It doesn’t stain as I used to think but Make sure to dry your hair.
    basicsteph_2179
    Did you find this review helpful?
    4 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Very accurate and natural color

    [This review was collected as part of a promotion.] I received this product from Influenster in exchange for my honest review. When I claimed this Dark Blonde hair color, I didn’t realize at first that it was dark blonde, as the pictures wouldn’t load and it was abbreviated, so I knew I’d be getting something random. Luckily my friend is a blonde, so I decided to test it out on her! The formula mixes well, and saturates hair completely with minimal mess. After rinsing and blow drying, her hair felt soft and smooth, and smelled great.
    hillariep2_247
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Hair color

    [This review was collected as part of a promotion.] L’Oréal Excellence Crème Permanent Hair Color is one of the best. It mixes well and is easy to apply. The color turned out great. It even comes with a shampoo for after and a wonderful conditioner. It leaves your hair soft and manageable. Wonderful product.
    tinaw4fab_7557
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Luv it

    [This review was collected as part of a promotion.] I have never tried this brand before. But most i say that I am very impressed of the results... It gives full coverage and no stains...I would totally recommend this
    cristinac166_9419
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Easy instruction even root coverage no more gray h

    [This review was collected as part of a promotion.] The instructions were spot on, easy to follow, and really beginner friendly. I loved that it explains what to do whether your hair is uncolored, previously dyed, or if you’re touching up roots with a different shade. Big win for me, it didn’t stain my skin around my forehead/temples, where I have the most gray. It only colored the hair, not my skin. And the coverage was impressive my grays are stubborn, but as you can see from the photo, the color is even and all of the gray was covered, especially at the roots. I received this product in exchange for an honest review, and I would definitely use it again. Easy Instructions Even Root Coverage no more Stubborn Grays
    maryj102_2302
    Did you find this review helpful?
    3 out of 5 stars
    6 January, 2026
    originally posted on influenster.com
    Image

    Hair color

    [This review was collected as part of a promotion.] This product is ok. It did not cover my gray hair as well as I would have liked it to. It faded really fast. However I have really hard to color silver gray hair. So I am not at all surprised. I have yet to find any brand that cors well and doesn't fade fast.
    jov17_65
    Did you find this review helpful?
    4 out of 5 stars
    6 January, 2026
    originally posted on influenster.com
    Image

    Lovely color!

    [This review was collected as part of a promotion.] Very easy to mix and apply. I cannot believe how nicely it took away the brassy hues from my before color, without darkening my hair very much. Looks so much better. The dye rinsed out very easily. One box was enough to reach all of my strands, my hair is just below my shoulders. Covered grays effectively.
    lizh217_5972
    Did you find this review helpful?

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