L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color - 5N Nudes Natural Brown
$13.99 ($2.22/fluid ounce)
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4.4 out of 5 stars with 498 ratings
$4.99 - $9.99
Buy 3, get 1 free on select beauty minis on select items
4.4 out of 5 stars with 469 ratings
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4.4 out of 5 stars with 1235 reviews
effectiveness: 2.88 out of 5
quality: 3.02 out of 5
value: 2.92 out of 5
34% would recommend
49 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
Lovely Hair Color
Beautiful hair color
3 out of 5 stars
9 January, 2026Verified purchase
(no review title)
It’s a nice color but doesn’t come out like the picture… it’s more of a orange undertone
1 reply from L'OrealParisProductExpert team - 3 days ago
Hello Jenny! It is wonderful to hear that you liked the richness of the Natural Brown shade, though we understand it can be frustrating when the final result reveals more warmth than expected. When coloring hair, the underlying pigments—which are naturally orange or red in darker bases—can sometimes become more visible during the process, especially if the hair has a natural tendency to pull warm. The Universal Nudes range is crafted with a unique blend of reflects to complement a variety of skin tones, but a neutral shade may not always fully counteract very strong brassy undertones on its own. To help achieve a more balanced result, ensure the hair is thoroughly saturated and that you are leaving the color on for the full development time indicated in the instructions, as this allows the pigments to properly neutralize those warmer tones. For future applications, selecting a shade that leans slightly cooler can also help to offset any unwanted orange for a more grounded, earthy brown finish.
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
Hair color
This color works great either way my hair and I got many compliments on the color
1 out of 5 stars
26 December, 2025
originally posted on lorealparisusa.com
Very Disappointed. Hair is almost black.
The color on the box is very misleading. I have used other L'Oreal hair dye products and have always been very happy with the results. I wanted to try anothe L'Oreal product. I used 5N and my hair looks almost black. It was a light to medium brown before I dyed it. I will never use the L'Oreal color preference again and will not recommend to anyone.
1 reply from LeCare team - 10 days ago
Hi MSM2713! We apologize you were not satisfied with the results you achieved with Excellence Universal Nudes Brown 5N. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing full head application, due to the porosity of the color-treated hair, you are left with a haircolor result that is much darker than intended. The color will fade as you shampoo. We appreciate the feedback which will be shared with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025
INCORRECT PRODUCT INFO:
***INCORRECT PRODUCT INFO:*** Loreal Hair Color "Nudes Collection" incorrectly lists 6N as "Light Blonde" when it's actually "Light Brown" - as is written on packaging in photo - as the models hair color on the box is clearly a light brown. (or perhaps a dark blonde but definitely not light blonde) Please correct. Thank you.
1 reply from L'OrealParisProductExpert team - 27 days ago
Hello there! Thank you very much for bringing this detailed observation to our attention regarding the Universal Nudes Ammonia Free Permanent Hair Color, specifically the shade 6N. We truly appreciate you taking the time to point out this potential discrepancy in the product information. We understand how crucial accurate shade descriptions are, especially when selecting a hair color. Your feedback, noting the difference between the listed "Light Blonde" and what is presented on the packaging as "Light Brown" or "Dark Blonde," is incredibly valuable. We will certainly review this information internally to ensure our product descriptions are as precise and helpful as possible for all our customers.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025Verified purchase
(no review title)
Not cover all my gray hair ,, I think cream one is better cover
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Nanana. We are sorry to hear that L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color 6N did not cover your grays. We will share your feedback with the others on our team.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Great hair color
Very easy to use and being a senior citizen that means a lot
5 out of 5 stars
1 December, 2025
originally posted on lorealparisusa.com
I LOVE this product
I used 6N - natural light brown. I've used Excellence & Preference before, but this was the first time I saw the Nudes collection. I love everything about it. It smelled great, I love the shampoo and conditioner. (I wish they'd sell that separately) My natural color is lt. brown with about 30% gray. This covered my grays well, except a few at my temple, but that looks natural. My hair turned out only slightly darker than light brown. I've been coloring my hair for decades. I know that I always need to use a color lighter than what I want. To get light brown, I usually have to use dark blonde. Not just with Loreal, with other brands as well. If my hair comes out too dark, I found using Head and Shoulders Apple Cider Vinegar shampoo lighten it within 2 or 3 washes but doesn't damage my hair like color removers do. I intend to keep using this product - my hair feels softer than when I used products with ammonia.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2025
(no review title)
didn't do anything
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Anna. Thank you for reaching out to us. We are truly sorry to hear that you didn't achieve the desired results with our L'Oréal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color 6N. We understand how disappointing it can be when a product doesn't meet your expectations, and we sincerely apologize for any frustration this may have caused. We can be reached at 833-856-7325, Monday through Friday, from 9:00 AM to 5:30 PM EST. For the most efficient service, please have the product with you when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
perfect natural ginger
♡
5 out of 5 stars
5 November, 2025
originally posted on lorealparisusa.com
Lovely Natural
I changed from a light 8.5 Ash Blonde to the Naturals 8N. It is a much better color for me.I know, because I've been getting compliments! I have been coloring my Hair with L'Oreal for about 20 years, and I have never been disappointed.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Too dark
The color is too dark than what’s on the box. I tried two different shades of brown, over few months, same problem.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi NK. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43384480. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
14 October, 2025
originally posted on lorealparisusa.com
5N Basically Black Hair Color
Like some other users, I used 5N, snd my hair turned almost black. I am hoping multiple washes lighten it up, but it is not anywhere near the color on the box
1 reply from LeCare team - 3 months ago
Hi Ld46. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43231080. Please have the product with you when you call. Looking forward to hearing from you!
3 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Color is Meh
I bought the copper color (7NR) and it turned out ok but the color is much less vibrant than what is pictured on the box. For reference I have medium/dark brunette hair
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Mel. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43202524. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
12 October, 2025
originally posted on lorealparisusa.com
Way too dark
I am having the same experience as one of the reviewers. My hair is medium brown. I used 5 N and it turned almost black. Way too dark and not what was on box. I followed the instructions. I never experienced this with any other products.
1 reply from LeCare team - 3 months ago
Hi Cama. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43196992. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
Natural Brown Bad
The natural brown looks nothing like the image on the box. I am natural brown so I only got it to cover grays, which dyed my hair black!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Stacey. We are sorry to hear that L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color turned out too dark. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
1 out of 5 stars
5 October, 2025
originally posted on lorealparisusa.com
5N universal nude brown turned my hair Inky BLACK!
Loved the color on the box so thought I would try. Don’t know if bad batch of hair color or what, but turned my hair completely Black, very dark inky black . (My hair color was very light brown with gray roots ). I’ve never had black hair in my life, I’m just at a loss on how to fix this that won’t cost me a small fortune,
1 reply from LeCare team - 3 months ago
Hi Why me. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43100083. Please have the product with you when you call. Looking forward to hearing from you!\n\n
2 out of 5 stars
2 October, 2025Verified purchase
VERY damaging
I really liked this color. It was a little dark at first but similar to the box. The problem is very little gray coverage and it is extremely damaging. I tried every conditioner on the market before I realize it was this hair color that was destroying my hair.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi MayB227. We are so sorry to hear about the experience you had with L'Oreal Excellence Universal Nudes Ammonia Free Permanent Hair Color. We would like to speak with you please contact us directly @800-631-7358 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43067412. Please have the product with you when calling we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025
Best move to L'Oreal ever
Absolutely love this color! I had done Garnier for years and then they discontinued my color. Their medium neutral brown almost turned my hair black and then with washes turned into a muddy gross color. I was devastated. I never used L’Oreal before and fell in love with the color on this box. Even tho my hair held on to some darkness which I anticipated - it is the most BEAUTIFUL color and in natural light VERY close to the box. I couldn’t be happier. I found the one!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Not for gray hair.
I bought this dye for my gray hair. My natural hair color is dark brown. I colored it 3 months ago, purple, It did hide my gray a bit but the color washed off and the rest of hair turned red. I decided this time to go for a light brown knowing my hair was not gonna be the same color like in the box but I was hoping it would camouflage the grays. My hair is now lighter but it did absolutely nothing for my grays. I give it a 2 star because of false advertising.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hello Lulu, thank you for reaching out about L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. We are sorry to hear you did not get the results you had expected. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.