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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 3.4 fl oz

$1.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: 0-12 Months
Health Facts: Contains Coconut Oil
Product Form: Lotion
Beauty Purpose: Moisturizing, Soothing
Recommended Skin Type: Normal
Net weight: 3.4 fl oz (US)
Features: Relieves Itching
TCIN: 77430553
UPC: 381371190171
Item Number (DPCI): 007-08-1358
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water*, glycerin*, isopropyl palmitate*, stearic acid*, cetyl alcohol*, cetearyl alcohol*, cocos nucifera (coconut) oil*, glyceryl stearate*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate*, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin [*naturally-derived ingredients]

Allergens & Warnings:

SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.

Shipping details

Estimated ship dimensions: 1.3 inches length x 2.3 inches width x 4.2 inches height
Estimated ship weight: 0.1984 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

4.1 out of 5 stars with 2559 reviews
quality: 4 out of 5
value: 4 out of 5
80% would recommend
15 recommendations
1 out of 5 stars
16 January, 2026
originally posted on johnsonsbaby.com
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New formula stinks!

I have been using your baby lotion for 30+ years for myself and used it with both of my babies. About 7 years ago, you reformulated and I was ok with that because it was still very similar to the old formula. However, with the new change, you have made your product smell like the very cheap baby lotions. The smell is overpowering and not appealing at all. The texture is vastly different as well. It feels very greasy. I don't know why you chose to make this drastic change but I truly hope you will change it back. Sincerely, Long time user and previous fan...
shellysaver
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4 out of 5 stars
16 January, 2026
originally posted on influenster.com
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Soft skin for days

[This review was collected as part of a promotion.] Keeps my babies skin so soft and protected! I always loved Johnson and Johnson products they never let me down ! They have everything including sensitive skin for babies with sensitive skin ! No residue and it comes out fine no clogging love this product
paulinam135_7746
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1 out of 5 stars
15 January, 2026
originally posted on johnsonsbaby.com
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Not a good formula

I bought the new one a month ago and instantly no!
Miranda
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5 out of 5 stars
14 January, 2026
originally posted on influenster.com
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So nostalgic

[This review was collected as part of a promotion.] The scent is such an original. My mom used it with me and now I use it with my daughters. My babies stay smelling fresh all night with this lotion. The smell lasts throughout the day and night. It also hasn’t broken them out. It’s my favorite baby-smelling lotion for my girls.
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5 out of 5 stars
14 January, 2026
originally posted on influenster.com
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Moisturizing baby lotion

[This review was collected as part of a promotion.] Johnsons Baby lotion has been used for generations in my family. It's one of my all time favorites. It's nourishing to babys gentle skin and smells Amazing , new formula in a huge pumping bottle !
soniaa195_7256
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1 out of 5 stars
13 January, 2026
originally posted on johnsonsbaby.com
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100 % STINKS!

I just grabbed my new bottle after running out of the old one. I like using it at night, because it soothes my dry skin and I love the scent. So I was unpleasantly surprised to smell this awful cream come out of the bottle. It’s so strongly scented, that it stunk like someone took an 80’s extra strong hair spray and turned it into a baby lotion and runny, too. I can still smell it on my today. NOBODY will want this on their baby! WHO would do this??
CoffeeLover
1 guest found this review helpful. Did you?
1 out of 5 stars
13 January, 2026
originally posted on johnsonsbaby.com
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Bring back the original formula and scent!

Bring back the original! The original scent!!! The new formula is awful! It stinks! Why fix something that wasn’t broken! At least give people the option of the original formula and let them decide!!! Bad move J&J! Will no longer use J&J until they bring back the original!!!!
StacyD
1 guest found this review helpful. Did you?
1 out of 5 stars
12 January, 2026
originally posted on johnsonsbaby.com
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New Formula unrecognizable

Johnson’s baby lotion is known for its signature scent, that I’ve been able to recognize since I was a kid. New formula is beyond awful, not as moisturizing, consistency feels more water-based, and the new scent smells terrible. I had to look at the expiration date on the bottle because I thought it was expired. Luckily I was able to find some travel sizes in the store that still had the old formula. PLEASE BRING BACK THE OLD FORMULA AND SCENT!! Unfortunately I will be discontinuing use if formula is not changed back. Not every product needs a rebrand.
JC86
1 guest found this review helpful. Did you?
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
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Soft baby = Happy Baby

[This review was collected as part of a promotion.] This lotion is so gentle on my baby’s skin and leaves him feeling soft for hours! It doesn’t have a strong smell and glides on smooth! I like how much product you get for the price, this lasts so long! The packaging being pink makes it so easy to find and it’s durable too. No problems with the pump!
jenniferbc1e5_800
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5 out of 5 stars
12 January, 2026
originally posted on influenster.com
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I’d buy!

[This review was collected as part of a promotion.] This product is super smooth on my children’s skin. They are sensitive to a lot of things and this helps. Using this after bath time helps my kids feel soft and even cleaner. The packaging came damaged but the item was fine.
haleyg262_436
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2 out of 5 stars
12 January, 2026
originally posted on influenster.com
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Wouldn’t buy it

[This review was collected as part of a promotion.] The lotion has a strong scent which I didn’t love and it’s also very watery. My baby’s skin is too sensitive for it i stopped using it. I wouldn’t buy it
dianaa734_735
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5 out of 5 stars
12 January, 2026
originally posted on influenster.com
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WOW WOW WOW

[This review was collected as part of a promotion.] I am obsessed with this lotion. I use it on all three of my kids and it works great! I even use it myself. My skin feels great for 24 hours and the smell is simple but nice. My skin feels better then before, my babies skin feels so soft. You are missing out if you don’t use this lotion. I’m in love!
brittanyg547_7521
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5 out of 5 stars
12 January, 2026
originally posted on influenster.com
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Awesome

[This review was collected as part of a promotion.] The size of the bottle is perfect, the texture is super soft moisturizes baby. Does not leave residue it blends all over the body. Makes the skin soft
geydiiumanzorr_6243
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1 out of 5 stars
11 January, 2026
originally posted on johnsonsbaby.com
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Johnson's baby lotion new formula

I like the old formula. The new one has so much perfume. I'm alergic to perfume. It is also thin and runny. The original has worked for so many years why change it. If I find the original, I will use it otherwise I will search for something else that will work for me. I have it on now and the perfume is overwhelming.
Jaye
Did you find this review helpful?
5 out of 5 stars
11 January, 2026
originally posted on johnsonsbaby.com
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Baby Lotion

Johnsons Baby lotion has been used for generations in my family. It's one of my all time favorites. It's nourishing to babys gentle skin and smells Amazing!
Momabc3
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1 out of 5 stars
10 January, 2026
originally posted on johnsonsbaby.com
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New Scent is Terrible

As a long time user of Johnson’s Baby lotion, I hate the new scent! I will not be purchasing this product again!
applegirlrn
1 guest found this review helpful. Did you?
1 out of 5 stars
10 January, 2026
originally posted on johnsonsbaby.com
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Bring back the origami baby lotion smell

I am highly dissatisfied with the new Johnson & Johnson baby lotion smell!!! Bring the original smell back please!!!! I used it for my kids, now for my grandbabies until just recently. I hate the new smell!
Lesa
1 guest found this review helpful. Did you?
2 out of 5 stars
7 January, 2026
originally posted on johnsonsbaby.com
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Pump bottle- poor

[This review was collected as part of a promotion.] The product is good but the pump bottle is useless. The pump does NOT pump either at all or it breaks. This is the case with at least 5 pump bottles. I will not waste more on this product. Sorry Johnsons. Fix it !!!
Brad
Did you find this review helpful?
1 out of 5 stars
7 January, 2026
originally posted on johnsonsbaby.com
Image

Terrible new formula

Change it back to the old formula. The new formula smells and feels AWFUL!!!!
Amff1927
3 guests found this review helpful. Did you?
5 out of 5 stars
7 January, 2026
originally posted on influenster.com
Image

Smells so good and is gentle yet nourishing

[This review was collected as part of a promotion.] I really like this lotion for it’s original look and baby smell. I can barely stop sniffing my baby’s neck when I put this on her. Makes me nostalgic. It feels really good on the skin and absorbs pretty fast. I also like to use it on myself from time to time. Also just love the pink look it’s so cute.
lupital4c4c_5053
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