Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz
$8.19
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Guests are saying
The product has been a beloved choice for many families, cherished for its nostalgic scent and effective moisturizing properties. However, recent changes to the formula have left some guests disappointed, particularly regarding the new scent and texture. While many appreciate the gentle nature of the lotion, others long for the return of the original formula that has been a staple for decades. Overall, it remains a popular option for both babies and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2994 reviews
quality: 3.03 out of 5
value: 3.14 out of 5
49% would recommend
114 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
(no review title)
sticky!!! the new formula is terrible
1 out of 5 stars
16 January, 2026
originally posted on johnsonsbaby.com
New formula stinks!
I have been using your baby lotion for 30+ years for myself and used it with both of my babies. About 7 years ago, you reformulated and I was ok with that because it was still very similar to the old formula. However, with the new change, you have made your product smell like the very cheap baby lotions. The smell is overpowering and not appealing at all. The texture is vastly different as well. It feels very greasy. I don't know why you chose to make this drastic change but I truly hope you will change it back. Sincerely, Long time user and previous fan...
4 out of 5 stars
16 January, 2026
originally posted on influenster.com
Soft skin for days
[This review was collected as part of a promotion.] Keeps my babies skin so soft and protected! I always loved Johnson and Johnson products they never let me down ! They have everything including sensitive skin for babies with sensitive skin ! No residue and it comes out fine no clogging love this product
1 out of 5 stars
15 January, 2026
originally posted on johnsonsbaby.com
Not a good formula
I bought the new one a month ago and instantly no!
5 out of 5 stars
14 January, 2026
originally posted on influenster.com
So nostalgic
[This review was collected as part of a promotion.] The scent is such an original. My mom used it with me and now I use it with my daughters. My babies stay smelling fresh all night with this lotion. The smell lasts throughout the day and night. It also hasn’t broken them out. It’s my favorite baby-smelling lotion for my girls.
5 out of 5 stars
14 January, 2026
originally posted on influenster.com
Moisturizing baby lotion
[This review was collected as part of a promotion.] Johnsons Baby lotion has been used for generations in my family. It's one of my all time favorites. It's nourishing to babys gentle skin and smells Amazing , new formula in a huge pumping bottle !
1 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2026
New Formula is Horrible
I don’t like the new formula. It’s runny and the smell is too strong. Bring back the old one, the new formula is a big disappointment.
1 out of 5 stars
13 January, 2026
originally posted on johnsonsbaby.com
100 % STINKS!
I just grabbed my new bottle after running out of the old one. I like using it at night, because it soothes my dry skin and I love the scent. So I was unpleasantly surprised to smell this awful cream come out of the bottle. It’s so strongly scented, that it stunk like someone took an 80’s extra strong hair spray and turned it into a baby lotion and runny, too. I can still smell it on my today. NOBODY will want this on their baby! WHO would do this??
1 out of 5 stars
13 January, 2026
originally posted on johnsonsbaby.com
Bring back the original formula and scent!
Bring back the original! The original scent!!! The new formula is awful! It stinks! Why fix something that wasn’t broken! At least give people the option of the original formula and let them decide!!! Bad move J&J! Will no longer use J&J until they bring back the original!!!!
1 out of 5 stars
12 January, 2026
originally posted on johnsonsbaby.com
New Formula unrecognizable
Johnson’s baby lotion is known for its signature scent, that I’ve been able to recognize since I was a kid. New formula is beyond awful, not as moisturizing, consistency feels more water-based, and the new scent smells terrible. I had to look at the expiration date on the bottle because I thought it was expired. Luckily I was able to find some travel sizes in the store that still had the old formula. PLEASE BRING BACK THE OLD FORMULA AND SCENT!! Unfortunately I will be discontinuing use if formula is not changed back. Not every product needs a rebrand.
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
Soft baby = Happy Baby
[This review was collected as part of a promotion.] This lotion is so gentle on my baby’s skin and leaves him feeling soft for hours! It doesn’t have a strong smell and glides on smooth! I like how much product you get for the price, this lasts so long! The packaging being pink makes it so easy to find and it’s durable too. No problems with the pump!
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
I’d buy!
[This review was collected as part of a promotion.] This product is super smooth on my children’s skin. They are sensitive to a lot of things and this helps. Using this after bath time helps my kids feel soft and even cleaner. The packaging came damaged but the item was fine.
2 out of 5 stars
12 January, 2026
originally posted on influenster.com
Wouldn’t buy it
[This review was collected as part of a promotion.] The lotion has a strong scent which I didn’t love and it’s also very watery. My baby’s skin is too sensitive for it i stopped using it. I wouldn’t buy it
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
WOW WOW WOW
[This review was collected as part of a promotion.] I am obsessed with this lotion. I use it on all three of my kids and it works great! I even use it myself. My skin feels great for 24 hours and the smell is simple but nice. My skin feels better then before, my babies skin feels so soft. You are missing out if you don’t use this lotion. I’m in love!
5 out of 5 stars
12 January, 2026
originally posted on influenster.com
Awesome
[This review was collected as part of a promotion.] The size of the bottle is perfect, the texture is super soft moisturizes baby. Does not leave residue it blends all over the body. Makes the skin soft
1 out of 5 stars
11 January, 2026
originally posted on johnsonsbaby.com
Johnson's baby lotion new formula
I like the old formula. The new one has so much perfume. I'm alergic to perfume. It is also thin and runny. The original has worked for so many years why change it. If I find the original, I will use it otherwise I will search for something else that will work for me. I have it on now and the perfume is overwhelming.
5 out of 5 stars
11 January, 2026
originally posted on johnsonsbaby.com
Baby Lotion
Johnsons Baby lotion has been used for generations in my family. It's one of my all time favorites. It's nourishing to babys gentle skin and smells Amazing!
1 out of 5 stars
10 January, 2026
originally posted on johnsonsbaby.com
New Scent is Terrible
As a long time user of Johnson’s Baby lotion, I hate the new scent! I will not be purchasing this product again!
1 out of 5 stars
10 January, 2026
originally posted on johnsonsbaby.com
Bring back the origami baby lotion smell
I am highly dissatisfied with the new Johnson & Johnson baby lotion smell!!! Bring the original smell back please!!!! I used it for my kids, now for my grandbabies until just recently. I hate the new smell!
2 out of 5 stars
7 January, 2026
originally posted on johnsonsbaby.com
Pump bottle- poor
[This review was collected as part of a promotion.] The product is good but the pump bottle is useless. The pump does NOT pump either at all or it breaks. This is the case with at least 5 pump bottles. I will not waste more on this product. Sorry Johnsons. Fix it !!!