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Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 2 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 3 of 4Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 4 of 4
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz - 1 of 4

Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 13.6 fl oz

$4.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
  • 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
  • Safe for Newborns: Gentle formula made for delicate baby skin
  • Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
  • Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
  • For Whole Family: Gentle enough for babies, suitable for kids and adults too
  • Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
  • Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness

Description

Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.

World’s #1 Baby & Child Care Brand*

*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 1
Suggested Age: Newborn and Up
Health Facts: Sulfate-Free, Dye-Free, Paraben-Free, Phthalate-Free
Product Warning: Use with adult supervision
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 13.6 fl oz (US)
Features: Dermatologist Tested
TCIN: 83282371
UPC: 381371196647
Item Number (DPCI): 007-08-4623
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water*, glycerin*, isopropyl palmitate*, stearic acid*, glyceryl stearate*, cetyl alcohol *, cetearyl alcohol*, cocos nucifera (coconut) oil*, phenoxyethanol, polysorbate 20, magnesium aluminum silicate *, fragrance, carbomer, p-anisic acid, xanthan gum*, sodium hydroxide, ethylhexylglycerin, titanium dioxide* *naturally-derived ingredients

Allergens & Warnings:

SAFETY TIP: Keep out of reach of children. DO NOT USE IF TEAR TAB IS BROKEN OR MISSING. REMOVE AND DISCARD BEFORE USE.

Shipping details

Estimated ship dimensions: 7.25 inches length x 3.75 inches width x 1.5 inches height
Estimated ship weight: 0.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this product contain alcohol

submitted by Iris - 1 year ago
  • A: Hello! Thank you for choosing our product. To answer your question, our Johnson's Moisturizing Mild Pink Baby Body Lotion does not contain alcohol as an ingredient. It is designed to be gentle, hypoallergenic, and free of dyes, with coconut oil as a key moisturizing component.

    submitted byJohnson & Johnson - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

The recent changes to the pink baby lotion formula have left many guests disappointed, particularly regarding the new scent and texture. While some appreciate the addition of coconut oil, others find it causes irritation and does not absorb well. Many guests fondly remember the original formula for its nostalgic scent and effectiveness, making it a cherished product for both babies and adults. The desire for the classic formula remains strong among long-time users.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 2835 reviews
    quality: 3.38 out of 5
    value: 3.7 out of 5
    57% would recommend
    33 recommendations
    1 out of 5 stars
    15 January, 2026
    originally posted on johnsonsbaby.com
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    Not a good formula

    I bought the new one a month ago and instantly no!
    Miranda
    Did you find this review helpful?
    5 out of 5 stars
    14 January, 2026
    originally posted on influenster.com
    Image

    So nostalgic

    [This review was collected as part of a promotion.] The scent is such an original. My mom used it with me and now I use it with my daughters. My babies stay smelling fresh all night with this lotion. The smell lasts throughout the day and night. It also hasn’t broken them out. It’s my favorite baby-smelling lotion for my girls.
    Did you find this review helpful?
    5 out of 5 stars
    14 January, 2026
    originally posted on influenster.com
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    Moisturizing baby lotion

    [This review was collected as part of a promotion.] Johnsons Baby lotion has been used for generations in my family. It's one of my all time favorites. It's nourishing to babys gentle skin and smells Amazing , new formula in a huge pumping bottle !
    soniaa195_7256
    Did you find this review helpful?
    1 out of 5 stars
    13 January, 2026
    originally posted on johnsonsbaby.com
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    100 % STINKS!

    I just grabbed my new bottle after running out of the old one. I like using it at night, because it soothes my dry skin and I love the scent. So I was unpleasantly surprised to smell this awful cream come out of the bottle. It’s so strongly scented, that it stunk like someone took an 80’s extra strong hair spray and turned it into a baby lotion and runny, too. I can still smell it on my today. NOBODY will want this on their baby! WHO would do this??
    CoffeeLover
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    13 January, 2026
    originally posted on johnsonsbaby.com
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    Bring back the original formula and scent!

    Bring back the original! The original scent!!! The new formula is awful! It stinks! Why fix something that wasn’t broken! At least give people the option of the original formula and let them decide!!! Bad move J&J! Will no longer use J&J until they bring back the original!!!!
    StacyD
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    12 January, 2026
    originally posted on johnsonsbaby.com
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    New Formula unrecognizable

    Johnson’s baby lotion is known for its signature scent, that I’ve been able to recognize since I was a kid. New formula is beyond awful, not as moisturizing, consistency feels more water-based, and the new scent smells terrible. I had to look at the expiration date on the bottle because I thought it was expired. Luckily I was able to find some travel sizes in the store that still had the old formula. PLEASE BRING BACK THE OLD FORMULA AND SCENT!! Unfortunately I will be discontinuing use if formula is not changed back. Not every product needs a rebrand.
    JC86
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
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    Soft baby = Happy Baby

    [This review was collected as part of a promotion.] This lotion is so gentle on my baby’s skin and leaves him feeling soft for hours! It doesn’t have a strong smell and glides on smooth! I like how much product you get for the price, this lasts so long! The packaging being pink makes it so easy to find and it’s durable too. No problems with the pump!
    jenniferbc1e5_800
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    I’d buy!

    [This review was collected as part of a promotion.] This product is super smooth on my children’s skin. They are sensitive to a lot of things and this helps. Using this after bath time helps my kids feel soft and even cleaner. The packaging came damaged but the item was fine.
    haleyg262_436
    Did you find this review helpful?
    2 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    Wouldn’t buy it

    [This review was collected as part of a promotion.] The lotion has a strong scent which I didn’t love and it’s also very watery. My baby’s skin is too sensitive for it i stopped using it. I wouldn’t buy it
    dianaa734_735
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    WOW WOW WOW

    [This review was collected as part of a promotion.] I am obsessed with this lotion. I use it on all three of my kids and it works great! I even use it myself. My skin feels great for 24 hours and the smell is simple but nice. My skin feels better then before, my babies skin feels so soft. You are missing out if you don’t use this lotion. I’m in love!
    brittanyg547_7521
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    Awesome

    [This review was collected as part of a promotion.] The size of the bottle is perfect, the texture is super soft moisturizes baby. Does not leave residue it blends all over the body. Makes the skin soft
    geydiiumanzorr_6243
    Did you find this review helpful?
    1 out of 5 stars
    11 January, 2026
    originally posted on johnsonsbaby.com
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    Johnson's baby lotion new formula

    I like the old formula. The new one has so much perfume. I'm alergic to perfume. It is also thin and runny. The original has worked for so many years why change it. If I find the original, I will use it otherwise I will search for something else that will work for me. I have it on now and the perfume is overwhelming.
    Jaye
    Did you find this review helpful?
    5 out of 5 stars
    11 January, 2026
    originally posted on johnsonsbaby.com
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    Baby Lotion

    Johnsons Baby lotion has been used for generations in my family. It's one of my all time favorites. It's nourishing to babys gentle skin and smells Amazing!
    Momabc3
    Did you find this review helpful?
    1 out of 5 stars
    10 January, 2026
    originally posted on johnsonsbaby.com
    Image

    New Scent is Terrible

    As a long time user of Johnson’s Baby lotion, I hate the new scent! I will not be purchasing this product again!
    applegirlrn
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    10 January, 2026
    originally posted on johnsonsbaby.com
    Image

    Bring back the origami baby lotion smell

    I am highly dissatisfied with the new Johnson & Johnson baby lotion smell!!! Bring the original smell back please!!!! I used it for my kids, now for my grandbabies until just recently. I hate the new smell!
    Lesa
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    7 January, 2026
    originally posted on johnsonsbaby.com
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    Pump bottle- poor

    [This review was collected as part of a promotion.] The product is good but the pump bottle is useless. The pump does NOT pump either at all or it breaks. This is the case with at least 5 pump bottles. I will not waste more on this product. Sorry Johnsons. Fix it !!!
    Brad
    Did you find this review helpful?
    1 out of 5 stars
    7 January, 2026
    originally posted on johnsonsbaby.com
    Image

    Terrible new formula

    Change it back to the old formula. The new formula smells and feels AWFUL!!!!
    Amff1927
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Smells so good and is gentle yet nourishing

    [This review was collected as part of a promotion.] I really like this lotion for it’s original look and baby smell. I can barely stop sniffing my baby’s neck when I put this on her. Makes me nostalgic. It feels really good on the skin and absorbs pretty fast. I also like to use it on myself from time to time. Also just love the pink look it’s so cute.
    lupital4c4c_5053
    Did you find this review helpful?
    1 out of 5 stars
    6 January, 2026
    originally posted on johnsonsbaby.com
    Image

    Do not like the new scent at all.

    Ive been using Johnsons baby lotion my entire life. I made sure i bought it and used on all four of my children. The youngest is a toddler and I loved using it daily... until the scent change. The original scent of Johnsons baby was never complained about.... nobody asked for a new scent. If I wanted my children to smell like Baby Magic then I'd by that. I don't understand why a change to a beloved product was made. Incredibly disappointing. Please at least give us the choice.
    Kaylundy
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    6 January, 2026
    originally posted on influenster.com
    Image

    It’s a decent lotion

    [This review was collected as part of a promotion.] It’s Johnson and Johnson lotion. What can I say? It is some of the best baby lotion on the market. One improvement I’ve seen is that it dispenses a lot better than the old style bottles. I’m not sure if they’ve improved it, but it goes on less greasy and more moisturizing. I still use it as an adult because the ingredients are clean.
    thee_mo_yen_15
    Did you find this review helpful?

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