IT Cosmetics Confidence In A Cream Anti-Aging Face Moisturizer - Ulta Beauty

I use this cream daily and it leaves my skin so soft, hydrated and smooth looking. Works great as a makeup primer too. Highly recommend.

[This review was collected as part of a promotion.] have mature skin, rosacea, and am generally super picky with skin care. It always takes me days before I dare to try a new product. It's har di strike a balance between not gloopy but still rich enough, or rich enough and sitting on the skin. This strikes the perfect balance for my skin. It is creamy and pleasant on the skin and sinks in well. My skin feels soft next morning. I wish it did't have a fragrance, that usually determines me from a fragrance.

[This review was collected as part of a promotion.] This is a rich moisturizer that helped my winter skin feel hydrated and it worked well under makeup, but I did notice some new breakouts after continued use.

[This review was collected as part of a promotion.] I absolutely love this anti-aging hydrating moisturizer. It feels so soft on my skin. I love that it’s so super thick and creamy. It makes your skin feels so good after using it. I use it before makeup as well and my makeup comes out really really well it lasts really long time. The packaging is super cute.

[This review was collected as part of a promotion.] I really like that how hydrating this cream is without feeling heavy on. Blends in without being greasy. My dry skin is loving this during the cold winter months.

[This review was collected as part of a promotion.] I loved trying this product. It had a nice scent. It did not feel oily or too heavy on my skin. It also was helpful with dry, cracked hands from winter weather. I saw the most improvement with dry skin use. I had no adverse affects from it,

[This review was collected as part of a promotion.] I always had issues with dry skin; not anymore!! This cream is a game changer! I noticed my skin moisturized throughout the day and blends well with my makeup. It is unscented which is great and does not leave a sticky feeling. I got this for free but I think the price is also reasonable for the amount you get and considering how effective it is.

[This review was collected as part of a promotion.] I am really liking this cream it makes my face feel smooth and soft. I feel like it puts a barrier on my skin in a good way. It is soft and creamy. It has a very light nice smell. Anti-aging properties are light and slow working which is good. Very hydrating, non irritating, and absorbs well.

[This review was collected as part of a promotion.] I really liked this product. Feels like a nice little burst of hydration for my skin. Works well as a standalone moisturizer or as a base layer in my skincare and makeup routine.

I really like it, works well for me, better the other creams I tried

[This review was collected as part of a promotion.] This is the “It” product for this season! My skin tends to usually lean more towards combination T Zone in the fall/winter and oiler in the summer, however, with the drastic weather change this past week here in the south, where one day it is 70 degrees and the next it is 40 - and this cycle continues for weeks on end - my skin needed a bit more hydration. This It Confidence in a Cream was exactly what my skin needed! My skin loved it instantly! Although, I usually prefer a tube or pump style moisturizer for sanitary purposes, I did not mind the glass jar, as the scent was so delightful! By far, one of my favorite fresh scents in a moisturizer- not too fragrant or strong. The consistency of the cream was also just right, not too heavy and did not leave a residue behind. It melted into my skin right away and kept my skin feeling hydrated throughout the day/evening. The fact that this moisturizer also contained Anti Aging benefits was a major perk. I’m a big fan of WATER being the base ingredient, as well as niacinamide being in the top 3. Other anti aging ingredients listed as part of rejuvenating concentrate include Ceramides, hyaluronic acid, peptide-lipid complex and squalane - some of my favorites- all in one jar. So long as my skin continues to love this cream and does not breakout, I will be repurchasing this cream once I run out!

[This review was collected as part of a promotion.] This face cream makes my face feel like it took a drink of water

[This review was collected as part of a promotion.] The best moisturizer, It hydrates and absorbs quickly into the skin.

[This review was collected as part of a promotion.] This product is a rich yet fast-absorbing cream. It provides great hydration and visibly improves fine lines, smooths, and firms due to its ingredients. It contains niacinamide, squalane, and peptides, making it a barrier-strengthening moisturizer that works for my combination skin. It really hydrates dry skin, providing a smooth makeup base, and reduces dullness and improves elasticity. I personally do not like the scent and would not buy again because of it.

[This review was collected as part of a promotion.] I received this product in exchange for my honest review. As a licensed skin care professional, I am impressed with this moisturizer. It does not clog my pores, yet is heavy and nourishing. It’s a great moisturizing for winter months and dry climates - soothing dehydrated skin. It has a luxurious, smooth texture but has a heaviness to it that is designed for nighttime application. A soft, pleasant scent that is not overwhelming or abrasive on my sensitive skin. It is not well suited for travel s it comes in a thick glass pot.

[This review was collected as part of a promotion.] I love the thickness and coverage of this moisturizer. I use it every day and wouldn’t use anything else!

[This review was collected as part of a promotion.] The It Cosmetics Anti-Aging cream is my new favorite creamer. I love how thick and moisturizing it is. It makes for a wonderful addition to any nighttime routine. I apply it right out of the shower and I can instantly feel my skin rehydrating. I’ve also noticed that my skin is much more plump. Since I started using this moisturizer, I’ve already purchased one for my mother and one for my mother-in-low.

[This review was collected as part of a promotion.] The best moisturizer I have ever used. I get compliments that my skin looks so dewy and soft.

[This review was collected as part of a promotion.] I really enjoy IT products! This item came at the most opportune time. I really like the texture of the cream! It is thick without being greasy. I have sensitive skin and it did not break me out, some thicker creams do this.

I use the day and night moisturizers and they give the perfect balance of hydration. The night cream is a little thicker and feels very moisturizing as I go to sleep. And the day cream feels perfect under my makeup!