Sponsored
IT Cosmetics Confidence In A Cream Anti-Aging Face Moisturizer - Ulta Beauty
$23.00 ($46.00/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- In just 1 hour: The dermatologist-recommended moisturizer with squalane and ceramides strengthens your skin’s moisture barrier.
- With continued use, it repairs the skin barrier to reveal healthier-looking skin.
- For up to 48 hours: The quick-absorbing formula with a rich cream texture provides intense hydration, giving skin a soft, supple feel and creating the perfect base for makeup.
- In 2 weeks: Patented blend of ingredients that includes niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles.
- Tested across a wide range of skin types, tones, ages and skin concerns, Confidence in a Cream is designed to truly be one moisturizer that works for everyone.
- Dermatologist-Tested
- Suitable for Sensitive Skin
- Mineral Oil-Free
- Tested on All Skin Types
- Key Ingredients:
- Niacinamide: Helps even skin tone and reduce the look of fine lines and wrinkles
- Peptide-Lipid Complex: Helps improve elasticity, skin firmness & hydration; smooths the look of fine lines
- Squalane: Helps hydrate the skin and reinforce the skin moisture barrier
Description
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer is your all-in-one anti-aging moisturizer that works to repair the skin barrier while reversing the top signs of aging skin!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
For best results, apply moisturizer to clean skin in the morning and evening.
Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
Scent: Citrus
Trial/Mini/Travel Size: Yes
Health Facts: Contains Ceramides, Contains Hyaluronic Acid
Product Form: Cream
Beauty Purpose: Moisturizing, Anti-Aging, Wrinkle Reduction, Skin Tone Improvement, Hydrating
Recommended Skin Type: Combination, Dry, Mature, Normal, Sensitive
Net weight: .5 fl oz (US)
TCIN: 86127296
UPC: 3605972780119
Item Number (DPCI): 342-01-8721
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.64 inches length x 1.64 inches width x 1.42 inches height
Estimated ship weight: 1.587 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The IT Cosmetics Confidence in a Cream Anti-Aging Moisturizer is highly praised for its nourishing and hydrating properties, making it a favorite among guests with dry skin. Many appreciate its lightweight texture that absorbs quickly without greasiness, leaving skin feeling soft and smooth. The cream also offers subtle anti-aging benefits, enhancing skin radiance and health. Despite some concerns about recent formula changes, the overall sentiment remains positive, with many guests recommending it as an essential part of their skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 17553 reviews
25% would recommend
31 recommendations
5 out of 5 stars
3 January, 2026
originally posted on influenster.com

Unscented and no sticky feeling
[This review was collected as part of a promotion.] I always had issues with dry skin; not anymore!! This cream is a game changer! I noticed my skin moisturized throughout the day and blends well with my makeup. It is unscented which is great and does not leave a sticky feeling. I got this for free but I think the price is also reasonable for the amount you get and considering how effective it is.
5 out of 5 stars
3 January, 2026
originally posted on influenster.com

Hydration kissed
[This review was collected as part of a promotion.] I am really liking this cream it makes my face feel smooth and soft. I feel like it puts a barrier on my skin in a good way. It is soft and creamy. It has a very light nice smell. Anti-aging properties are light and slow working which is good. Very hydrating, non irritating, and absorbs well.
4 out of 5 stars
3 January, 2026
originally posted on influenster.com

Works for me
[This review was collected as part of a promotion.] I really liked this product. Feels like a nice little burst of hydration for my skin. Works well as a standalone moisturizer or as a base layer in my skincare and makeup routine.
5 out of 5 stars
3 January, 2026
originally posted on itcosmetics.com
Works well, not a miracle BUT I can see the differ
I really like it, works well for me, better the other creams I tried
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

My new favorite fall / winter moisturizer!
[This review was collected as part of a promotion.] This is the “It” product for this season! My skin tends to usually lean more towards combination T Zone in the fall/winter and oiler in the summer, however, with the drastic weather change this past week here in the south, where one day it is 70 degrees and the next it is 40 - and this cycle continues for weeks on end - my skin needed a bit more hydration. This It Confidence in a Cream was exactly what my skin needed! My skin loved it instantly! Although, I usually prefer a tube or pump style moisturizer for sanitary purposes, I did not mind the glass jar, as the scent was so delightful! By far, one of my favorite fresh scents in a moisturizer- not too fragrant or strong. The consistency of the cream was also just right, not too heavy and did not leave a residue behind. It melted into my skin right away and kept my skin feeling hydrated throughout the day/evening. The fact that this moisturizer also contained Anti Aging benefits was a major perk. I’m a big fan of WATER being the base ingredient, as well as niacinamide being in the top 3. Other anti aging ingredients listed as part of rejuvenating concentrate include Ceramides, hyaluronic acid, peptide-lipid complex and squalane - some of my favorites- all in one jar. So long as my skin continues to love this cream and does not breakout, I will be repurchasing this cream once I run out!
5 out of 5 stars
2 January, 2026
originally posted on itcosmetics.com
Best product
[This review was collected as part of a promotion.] This face cream makes my face feel like it took a drink of water
5 out of 5 stars
2 January, 2026
originally posted on itcosmetics.com
The best moisturizer
[This review was collected as part of a promotion.] The best moisturizer, It hydrates and absorbs quickly into the skin.
5 out of 5 stars
1 January, 2026
originally posted on itcosmetics.com
My favorite moisturizer
[This review was collected as part of a promotion.] I love the thickness and coverage of this moisturizer. I use it every day and wouldn’t use anything else!
5 out of 5 stars
1 January, 2026
originally posted on influenster.com

So Moisturizing!
[This review was collected as part of a promotion.] The It Cosmetics Anti-Aging cream is my new favorite creamer. I love how thick and moisturizing it is. It makes for a wonderful addition to any nighttime routine. I apply it right out of the shower and I can instantly feel my skin rehydrating. I’ve also noticed that my skin is much more plump. Since I started using this moisturizer, I’ve already purchased one for my mother and one for my mother-in-low.
5 out of 5 stars
1 January, 2026
originally posted on itcosmetics.com
(no review title)
[This review was collected as part of a promotion.] The best moisturizer I have ever used. I get compliments that my skin looks so dewy and soft.
5 out of 5 stars
31 December, 2025
originally posted on itcosmetics.com
Can’t live without!!
I use the day and night moisturizers and they give the perfect balance of hydration. The night cream is a little thicker and feels very moisturizing as I go to sleep. And the day cream feels perfect under my makeup!
5 out of 5 stars
31 December, 2025
originally posted on influenster.com

Love this moisturizer
[This review was collected as part of a promotion.] Love how quickly this anti aging cream soaks into my skin! The scent and texture are amazing and minimal residue left behind. Simple packing make it cute and elegant!
5 out of 5 stars
31 December, 2025
originally posted on influenster.com

Must have beauty cream
[This review was collected as part of a promotion.] This cream is very moisturizing. Skin feels plump and feels good on the skin not too oily just the right moisture. I have seen good results with continued use with the niacinamide and peptide properties it's great for mature skin. Value for the money is great jar will last a while as you only need a little product to go a long way.
5 out of 5 stars
29 December, 2025
originally posted on itcosmetics.com
I’ve found the best!
So rich and hydrating. Wouldn’t use any other face cream. I’ve found the best!
5 out of 5 stars
29 December, 2025
originally posted on itcosmetics.com
Good Moisturizer
My mom has been used this product for 6 years now and her skin looks really good. It helps to reduce wrinkles and makes my mom's skin look dewy and hydrated.
3 out of 5 stars
29 December, 2025
originally posted on influenster.com

Holy grail
[This review was collected as part of a promotion.] This is a holy grail. It has a nice texture and isn’t too heavy on the face. The moisturizer does not leave any residue and does help keep the firmness. A little goes a long way. I use about a nickel size. I would like the opening to be wider to get into the bottle.
1 reply from ITC CS team - 7 days ago
Hi tracyk4c56_6419! Thank you so much for sharing your love for our Confidence in a Cream Anti-Aging Hydrating Moisturizer! We’re thrilled to hear it’s a holy grail for you and that you enjoy the texture, lightweight feel, and firming benefits. We also appreciate your suggestion about the packaging opening and will be sure to share that feedback with our team. Thank you again for taking the time to leave such a thoughtful review.
5 out of 5 stars
29 December, 2025
originally posted on itcosmetics.com
Excellent Cream
I've been using this product for a month now and it's great! I have sensitive, oily skin. This product soaks right in, even after using IT Cosmetics serum (I use bye bye lines). The cream does have a slight fragrance, which normally would wreak havoc on my skin but this cream's scent does not irritate my skin at all. At long last, I've found my long lasting routine!
5 out of 5 stars
28 December, 2025
originally posted on influenster.com

Very hydrating cream
[This review was collected as part of a promotion.] I really love this moisturizer. I have normal to slightly dry skin, and this cream feels rich but not heavy. The texture is smooth and creamy, and it absorbs nicely without feeling greasy or sticky. My skin feels soft, hydrated, and comfortable all day. I noticed my skin looks more plump and healthy, especially in the morning. It works great under makeup and doesn’t leave any residue. A little goes a long way, so the jar lasts a long time. Overall, it makes my skin feel nourished and more confident.
4 out of 5 stars
28 December, 2025
originally posted on influenster.com

Smooth, non greasy and works!
[This review was collected as part of a promotion.] It isn’t greasy and goes on like velvet. I noticed a difference in my dryer areas and my frown lines within 2 weeks. I’ve already ordered another bottle for me and got one for my mom’s stocking!!!
5 out of 5 stars
27 December, 2025
originally posted on influenster.com

Fabulous moisturizer!
[This review was collected as part of a promotion.] This is a fabulous moisturizer that is also anti-aging, perfect for any age, and all skin types. I love that when I apply this, it gives your skin a crisp, and cool sensation. This is a very reasonably priced moisturizer.