IT Cosmetics Confidence In A Cream Anti-Aging Face Moisturizer - Ulta Beauty

[This review was collected as part of a promotion.] I've used It Cosmetics Confidence in a Cream on and off for several years now. It is my go-to moisturizer for the daytime. I've read that they changed the formula but I haven't really noticed any difference. It's still a great cream in my opinion, especially for my sensitive skin. It is lightweight and absorbs well; it doesn't leave that "heavy" feeling on my face. I do switch to a heavier moisturizer from another brand when I go to bed. It keeps my face hydrated during the day even in the winter time. It does not interfere with my makeup. It has a very mild scent which is what i prefer. Overall, a great cream.

Great for sensitive skin, doesn't break you put and great for dry skin.

[This review was collected as part of a promotion.] IT Cosmetics Confidence in a Cream is widely praised for its deep, long-lasting hydration and rich yet non-greasy texture. Reviewers say it leaves skin feeling soft, smooth, and plump, with a healthier glow over time. Many also like that it works well both day and night and sits nicely under makeup, making it a dependable everyday moisturizer, especially for dry or dehydrated skin.

[This review was collected as part of a promotion.] Absolutely amazing moisturizing cream leaves my face soft and hydrated it’s smooth and silky absorbs beautifully into your skin very refreshing scent use day or night

[This review was collected as part of a promotion.] Very light moisturizing and lightly scented. A great overnight cream after my face routine. Very well absorption and easy to use container. Solid product!

I use this cream daily and it leaves my skin so soft, hydrated and smooth looking. Works great as a makeup primer too. Highly recommend.

[This review was collected as part of a promotion.] have mature skin, rosacea, and am generally super picky with skin care. It always takes me days before I dare to try a new product. It's har di strike a balance between not gloopy but still rich enough, or rich enough and sitting on the skin. This strikes the perfect balance for my skin. It is creamy and pleasant on the skin and sinks in well. My skin feels soft next morning. I wish it did't have a fragrance, that usually determines me from a fragrance.

[This review was collected as part of a promotion.] This is a rich moisturizer that helped my winter skin feel hydrated and it worked well under makeup, but I did notice some new breakouts after continued use.

[This review was collected as part of a promotion.] I absolutely love this anti-aging hydrating moisturizer. It feels so soft on my skin. I love that it’s so super thick and creamy. It makes your skin feels so good after using it. I use it before makeup as well and my makeup comes out really really well it lasts really long time. The packaging is super cute.

[This review was collected as part of a promotion.] I really like that how hydrating this cream is without feeling heavy on. Blends in without being greasy. My dry skin is loving this during the cold winter months.

[This review was collected as part of a promotion.] I loved trying this product. It had a nice scent. It did not feel oily or too heavy on my skin. It also was helpful with dry, cracked hands from winter weather. I saw the most improvement with dry skin use. I had no adverse affects from it,

The texture of this IT cream is lightweight and smooth, making it easy to apply. It didn't cause major breakouts, though a few small ones appeared after regular use. It's suitable for daily wear, washes off easily, and doesn't feel heavy on the skin. No strong irritation, but sensitive skin should patch-test first. Overall, a decent product with mild results

[I received this product in exchange for my honest review] I always had issues with dry skin; not anymore!! This cream is a game changer! I noticed my skin moisturized throughout the day and blends well with my makeup. It is unscented which is great and does not leave a sticky feeling. I got this for free but I think the price is also reasonable for the amount you get and considering how effective it is.

[This review was collected as part of a promotion.] I always had issues with dry skin; not anymore!! This cream is a game changer! I noticed my skin moisturized throughout the day and blends well with my makeup. It is unscented which is great and does not leave a sticky feeling. I got this for free but I think the price is also reasonable for the amount you get and considering how effective it is.

[I received this product in exchange for my honest review] I am really liking this cream it makes my face feel smooth and soft. I feel like it puts a barrier on my skin in a good way. It is soft and creamy. It has a very light nice smell. Anti-aging properties are light and slow working which is good. Very hydrating, non irritating, and absorbs well.

[This review was collected as part of a promotion.] I am really liking this cream it makes my face feel smooth and soft. I feel like it puts a barrier on my skin in a good way. It is soft and creamy. It has a very light nice smell. Anti-aging properties are light and slow working which is good. Very hydrating, non irritating, and absorbs well.

[I received this product in exchange for my honest review] I really liked this product. Feels like a nice little burst of hydration for my skin. Works well as a standalone moisturizer or as a base layer in my skincare and makeup routine.

[This review was collected as part of a promotion.] I really liked this product. Feels like a nice little burst of hydration for my skin. Works well as a standalone moisturizer or as a base layer in my skincare and makeup routine.

I really like it, works well for me, better the other creams I tried

This is the "It" product for this season! My skin tends to usually lean more towards combination T Zone in the fall/winter and oiler in the summer, however, with the drastic weather change this past week here in the south, where one day it is 70 degrees and the next it is 40 - and this cycle continues for weeks on end - my skin needed a bit more hydration. This It Confidence in a Cream was exactly what my skin needed! My skin loved it instantly! Although, I usually prefer a tube or pump style moisturizer for sanitary purposes, I did not mind the glass jar, as the scent was so delightful! By far, one of my favorite fresh scents in a moisturizer- not too fragrant or strong. The consistency of the cream was also just right, not too heavy and did not leave a residue behind. It melted into my skin right away and kept my skin feeling hydrated throughout the day/evening. The fact that this moisturizer also contained Anti Aging benefits was a major perk. I'm a big fan of WATER being the base ingredient, as well as niacinamide being in the top 3. Other anti aging ingredients listed as part of rejuvenating concentrate include Ceramides, hyaluronic acid, peptide-lipid complex and squalane - some of my favorites- all in one jar. So long as my skin continues to love this cream and does not breakout, I will be repurchasing this cream once I run out! This cream was sent to me for review.