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Special K Breakfast Cereal - 2 of 4Special K Breakfast Cereal - 3 of 4Special K Breakfast Cereal - 4 of 4
Special K Breakfast Cereal - 1 of 4

Special K Breakfast Cereal

$3.99 ($0.35/ounce)

In Stock

Eligible for registries and wish lists

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About this item

Highlights

  • Crunchy, lightly sweetened, healthy cereal that's bursting with strawberries for a delicious bite in every satisfying spoonful
  • A great tasting, convenient family breakfast with wholesome rice and wheat flakes combined with the simple goodness of real sliced strawberries
  • Contains 15g whole grain per serving; Good source of fiber and 11 vitamins and minerals; Low fat; Kosher Pareve; Contains wheat ingredients
  • A low-fat cereal to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work or as a quick dinner
  • Includes 1, 11.4oz box of ready-to-eat Kellogg's Special K Red Berries cereal; Packaged for freshness and great taste

Description

Start your day off right with the simple goodness of Kellogg's Special K Red Berries cereal, a deliciously crafted, wholesome cereal that loves you back with each healthy spoonful. This filling cereal is bursting with real strawberries and made with lightly sweetened rice and wheat flakes to energize you for the day ahead. Just as nutritious as it is delicious, this breakfast cereal is made with whole grain, is a good source of fiber and 11 vitamins and minerals to help keep you going strong; Take a deliciously satisfying meal or snack with you wherever you go. Whether you enjoy your cereal at home, work, school or the gym, you'll love the sweet and satisfying taste. Kids and adults both love the taste of real strawberries paired with your favorite milk. Go ahead, pop open the box, pour over ice-cold milk, and enjoy Kellogg's Special K Red Berries cereal that lets you feed your strength with each irresistible bite.

Serving Size: 1 Cup

Serving Per Container: About 8

Amount 1 Cup (39g) of Cereal:

Calories: 140
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 250mg11%
Total Carbohydrate 34grm12%
Dietary Fiber 3grm10%
Total Sugars 11grm0%
Added Sugars 10grm20%
Protein 3grm2%
Vitamin D 2mcg10%
Calcium 10mg0%
Iron 10.8mg60%
Potassium 80mg0%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 200
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 320mg14%
Total Carbohydrate 43grm16%
Dietary Fiber 3grm10%
Total Sugars 21grm0%
Added Sugars 10grm20%
Protein 9grm14%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 10.8mg60%
Potassium 360mg8%
Folic Acid 115mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, rice, sugar, freeze-dried strawberries, wheat bran, contains 2% or less of brown sugar syrup, salt, malt flavor, vitamins and minerals: vitamin c (ascorbic acid), reduced iron, vitamin e acetate, niacinamide, beta-carotene, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12.

Allergens & Warnings:

Contains wheat ingredients.
Dietary Needs: Low Fat, Cholesterol Free, Kosher
Features: Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 11.4 Ounces
TCIN: 54446932
UPC: 041192102233
Item Number (DPCI): 231-00-0757
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.13 inches length x 7.8 inches width x 11.17 inches height
Estimated ship weight: 0.86 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What kind of fruit is actually in this? Ingredients only mention apples, but the pic looks like raspberry or strawberry?

submitted by Kris10 - 1 year ago
  • A: The strawberry Special K has slices of strawberry in it! I love it and buy it all the time!

    submitted bycarolann - 3 months ago
  • A: The fruit is part of the oat cluster. There are no individual pieces of fruit in the cereal. The images of the berries on the box are flavor cues for the fruit and oat cluster.

    submitted bywkkellogg Team - 1 year ago
    Brand expert

Q: Which credit card are you using?

submitted by Natalie - 1 year ago
  • A: We are unable to answer your question. Please contact Target customer service for assistance.

    submitted byConsumer Care - 1 year ago

Q: what are the dimensions of the cereal box?

submitted by Cereal box Dimensions - 3 years ago
  • A: The dimensions for this box is 12.6”(H) x 7.6”(W) x 2.3”(D).

    submitted byConsumer Care - 2 years ago
  • A: The box dimensions are 12.6”(H) x 7.6”(W) x 2.3”(D).

    submitted byConsumer Care - 2 years ago

Q: Sodium and trans fat in cereal

submitted by - 1 year ago
  • A: There is 250mg of sodium per 1 cup serving size and no trans fat. To view the nutrition label on-line click on the following link: https://www.wkkellogg.com/en-us/products/red-berries-cereal.html.

    submitted byConsumer Care - 1 year ago

Q: Is this breakfast cereal gmo free?

submitted by - 4 years ago
  • A: No, this product is not GMO-free.

    submitted byConsumer Care - 4 years ago

Q: Is this cereal No GMO? Thanks

submitted by Sky - 5 years ago
  • A: Because the majority of our ingredients come from U.S. farms, and genetically modified (GM) crops have been grown in the U.S. for the past 20 years, many of our foods include GM ingredients in the same proportion that they occur in the U.S. food supply. To view the entire nutrition label online click on the following link: https://smartlabel.kelloggs.com/Product/Index/00038000001109

    submitted byConsumer Care - 5 years ago

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Guests are saying

This cereal is a favorite among guests for its delicious taste and nutritious ingredients. Many appreciate the combination of yogurt clusters and fruit pieces, which enhance the flavor and texture. It's versatile enough to be enjoyed as a breakfast option or a snack throughout the day. However, some guests have noted inconsistencies in the quantity of fruit and yogurt in recent boxes, which has affected their overall satisfaction.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 10404 reviews
    quality: 3.46 out of 5
    taste: 3.41 out of 5
    value: 3.19 out of 5
    54% would recommend
    337 recommendations
    5 out of 5 stars
    23 December, 2025
    originally posted on wkkellogg.com
    Image

    New Family Favorite

    I bought this for me, but a few of my kids tried it and loved it!!
    Ariz0naaa
    Did you find this review helpful?
    1 out of 5 stars
    22 December, 2025
    originally posted on wkkellogg.com
    Image

    What happened!!?? No fruit or yogurt clusters anym

    There are zero fruit and very few yogurt clusters in this cereal for many months now. Was my favorite Won’t buy it again. Kept buying hoping it was just a mistake but seems permanent change now
    1 reply from Consumer Care team - 3 days ago
    While we are sorry this happened, we're glad you let us know that your cereal had only few fruit and yogurt clusters. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
    Sad customer
    Did you find this review helpful?
    1 out of 5 stars
    22 December, 2025
    originally posted on wkkellogg.com
    Image

    No fruit or yogurt

    There is not fruit or yogurt in the cereal anymore, its basically just flakes, are you gonna take all of the rasins out of the raisin bran next. Why not just sell one cereal and just call it cardboard and sawdust flakes
    1 reply from Consumer Care team - 4 days ago
    I'm sorry to learn that your cereal did not contain fruit and yogurt clusters. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    keanejon
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 December, 2025Verified purchase

    (no review title)

    Love this cereal great flavor and I love the strawberries it goes great with vanilla almond milk yummy.
    amanda
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 December, 2025Verified purchase

    Special K Banana Creme with Yogurt Clusters

    I never knew a healthy cereal could taste so good. Definitely recommend
    Target Customer
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    17 December, 2025
    originally posted on wkkellogg.com
    Image

    Overrated

    It taste great, but where’s the fruit and where’s the clusters of yogurt?
    1 reply from Consumer Care team - 7 days ago
    While we are sorry this happened, we're glad you let us know that your cereal had no fruit and yogurt clusters. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
    Boo
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on wkkellogg.com
    Image

    Absolutely amazing

    10/10 every time only thing I would change is I would add more strawberries
    Hcat
    Did you find this review helpful?
    4 out of 5 stars
    16 December, 2025
    originally posted on wkkellogg.com
    Image

    Where did the clusters go?

    I always love the cereal, but what happened to the yogurt clusters there are hardly any in cereal anymore!
    60 PC
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    16 December, 2025
    originally posted on wkkellogg.com
    Image

    Taste fine

    It’s okay nothing exciting. I have had better cereal but it’s healthy.
    Almost
    Did you find this review helpful?
    1 out of 5 stars
    15 December, 2025
    originally posted on wkkellogg.com
    Image

    No fruit. No yogurt clusters.

    We bought the Special K Fruit and Yogurt only to find the wrong cereal. All we found is the original Special K flakes. Disappointed. We love the fruit and yogurt clusters.
    1 reply from Consumer Care team - 10 days ago
    I'm sorry to learn that your cereal did not have any fruit and yogurt clusters. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    FordFam
    Did you find this review helpful?
    5 out of 5 stars
    15 December, 2025
    originally posted on wkkellogg.com
    Image

    Red berries and with yogurt delicious

    Because it very healthy and delicious my favorite cereal in my family
    Ingrid
    Did you find this review helpful?
    5 out of 5 stars
    14 December, 2025
    originally posted on wkkellogg.com
    Image

    Sweetened just perfectly with strawberries fruit!

    I absolutely love this cereal I can eat it all day and be completely satisfied♥️
    JoMama
    Did you find this review helpful?
    1 out of 5 stars
    14 December, 2025
    originally posted on wkkellogg.com
    Image

    Awful, and dangerous to eat!

    I, as SO MANY OTHERS, are leaving feedback about the hard bits in this cereal and risky to teeth, and your feedback is something like "this is unusual, please see your email so we can replace it as we are confident your next experience will be better". No it won't be! This has been a situation for years! I haven't bought Special K for a long time because of this and the also the flavor being so bland. I took a leap and bought some this week, and it's even worse than before.
    1 reply from Consumer Care team - 11 days ago
    We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Tee
    Did you find this review helpful?
    1 out of 5 stars
    13 December, 2025
    originally posted on wkkellogg.com
    Image

    No clusters

    Missing fruit and yogurt clusters… I used to buy this cereal all the time and now it just looks like plain special K
    1 reply from Consumer Care team - 11 days ago
    Thank you for your review. We understand that your cereal did not contain clusters. Your feedback helps us to improve our products. We will follow up with you via email shortly.
    Ash
    Did you find this review helpful?
    2 out of 5 stars
    12 December, 2025
    originally posted on wkkellogg.com
    Image

    No Chocolate chip

    When I bought this box’s I thought it was going to have chocolate chips inside the box’s. When I opened this box and POURED IT, it didnt have any chocolate chips do not recommend.
    Ziporah-Garza_13
    Did you find this review helpful?
    5 out of 5 stars
    10 December, 2025
    originally posted on wkkellogg.com
    Image

    Great taste

    We love the special k cereal , we eat it every morning for breakfast
    Baby girl
    Did you find this review helpful?
    1 out of 5 stars
    9 December, 2025
    originally posted on wkkellogg.com
    Image

    Not like it was

    This has been a favorite cereal for my son. Bought it recently after a while of not buying, but there are no yogurt clusters!! Why?
    1 reply from Consumer Care team - 15 days ago
    I'm sorry to learn that your cereal was missing the yogurt clusters. This is unusual and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    CLF2025
    Did you find this review helpful?
    5 out of 5 stars
    9 December, 2025
    originally posted on wkkellogg.com
    Image

    Tastes scrumptious

    I decided to buy it and all I can say is wow amazing
    Lilo
    Did you find this review helpful?
    5 out of 5 stars
    8 December, 2025
    originally posted on wkkellogg.com
    Image

    A delicious surprise!

    We loved it, it's very hearty and not too sweet. Definitely stands up to milk and the chocolate is not overpowering. It has enough berries to add a nice tang and we really like the addition of cranberries. PLEASE keep making this, perhaps making the info on the box clearer that it is not sweet and it is very crunchy.
    Vee
    Did you find this review helpful?
    1 out of 5 stars
    6 December, 2025
    originally posted on wkkellogg.com
    Image

    Quality control?

    I guess I'm giving up on this product. Years ago it was my go to breakfast cereal but for me now half the box will be inedible because of the gravely hard particles that seem to be in every box. It seems to be rock hard unprocessed rice particles but I can't be sure but it always seems to be present now, straight from opening the box, and worse and worse as the box is consumed. These particles are hard enough to crack a tooth and I just threw away another third of a box because the particles are co concentrated in the lower part of the box it takes 100% of the enjoyment away from consumption.It didn;t use to be like this so why is it now? This seems to be a common complaint. It's really a shame.
    1 reply from Consumer Care team - 17 days ago
    We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    geoff
    1 guest found this review helpful. Did you?

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