Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 14.7 fl oz
$2.89 ($0.20/fluid ounce)
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4.7 out of 5 stars with 13301 ratings
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The recent changes to the scent of Dawn dish soap have left many guests disappointed, as the new fragrance is often described as overpowering and unpleasant. Despite the effectiveness of the soap in cutting grease and cleaning dishes, the lingering scent has caused headaches and dissatisfaction among long-time users. Many guests express a desire for the return of the original scent, which they found more pleasant and effective. The innovative squeeze bottle design has received some praise, but the overall sentiment leans towards frustration with the scent change.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4836 reviews
63% would recommend
305 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
(no review title)
Always cleans up grime nicely
1 out of 5 stars
8 February, 2026
originally posted on dawn-dish.com
Ewww, that Smell
This is NOT the original scent. For decades Dawn smelled like clean dishes. Now it smells like overpowering cheap bathroom air freshener. Procter & Gamble, please let this be your "New Coke" blip and bring back the real Dawn.
1 reply from Customer Care team - 13 days ago
Hello! Thank you for letting us know about your experience with the Dawn Original formula change. While many consumers have embraced the new fragrance, we recognize that some long-time users, like yourself, have expressed disappointment in losing the original scent. In response to this feedback, we are excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. This will be available at major retailers across the U.S. starting in February 2026. We really thank you for your loyalty and hope this news will make you happy! If you need anything else, please contact us at (800) 725-3296!
5 out of 5 stars
7 February, 2026
originally posted on influenster.com

Love it.
I love the Dawn EZ squeeze. It lathers and foams super well. I also love how it doesnt leave any residue after washing on hands or dishes. Its portable and easy to use because of the squeeze bottle. I didnt notice any build up after using it multiple times.
5 out of 5 stars
6 February, 2026
originally posted on influenster.com

Quick and convenient with no mess!
Dawn is my go to for soap! This EZ-Squeeze bottle makes it so convenient to get the perfect amount of soap out! I use this for cleaning dishes, cleaning around the kitchen, even giving my pets baths! It doesn’t grip out when I’m not using it and I don’t have to worry about pouring out too much! I will definitely continue buying this Dawn!
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026Verified purchase
(no review title)
It’s the best way to clean your dishes.
5 out of 5 stars
4 February, 2026
originally posted on influenster.com

10/10
The scent is good my washer look more clean 🧽 is very easy can used because is squishy and no need mix only I’m used directly and my sponge and start washing is really practical.
1 out of 5 stars
3 February, 2026
originally posted on dawn-dish.com
Not EZ for anyone with hand strength issues
Not an easy squeeze for people with less strength in their hands. I’ve been using this in unscented to fill a soap dispenser handle for dishes and can barely squeeze anything out, the container seems too thick to squeeze easily.
1 out of 5 stars
3 February, 2026
originally posted on dawn-dish.com
Totally Unbearable to Use
Although I've bought Dawn without a thought for years, the new formulation is shockingly bad. I've used off-brand various dish soaps with strong scents (for example working in a restaurant) but nothing has been anywhere near this viscerally unpleasant to use. The new scent is sickening, gives me a headache within minutes of use, and lingers on dishes and in the sink. I got through a tiny portion of the bottle, threw it away, and bought another brand.
5 out of 5 stars
2 February, 2026
originally posted on influenster.com

A convenient mess free squeeze bottle that gives y
This squeeze bottle is convenient and easy to use. It allows you to control how much soap is dispensed based on how firmly you squeeze, so there is no waste. Another great feature is the upside down design, which prevents soap from dripping or spilling onto the counter. If the bottle isn’t being squeezed nothing comes out, simple and mess free. Plus a little goes a long way, making it a great value and absolutely worth the money.
2 out of 5 stars
2 February, 2026
originally posted on dawn-dish.com
Why would you change the scent?
It still works like dawn, but I miss the clean old scent. Bring it back please! The new scent smells off, like rotten fruit.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com

Powerful grease-cutting soap in an easy-to-use, no
The Dawn Ultra Squeeze bottle is such a smart design! The upside-down bottle makes it easy to get every last drop without shaking or flipping it over, and the squeeze top is chefs kiss! It dispenses smoothly and doesn't drip. Same powerful grease-cutting formula, just in a much more convenient bottle.
1 out of 5 stars
1 February, 2026
originally posted on dawn-dish.com
Dislike new scent
The new scent is overpowering and nauseating. I like this brand because it doesn’t dry my skin compared to the green brand but I don’t think I can continue with this brand.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com

👍👍👍👍
Brand good brand, but I am using a very. I don’t using often because I have 23 others brand when I am using every day but for this product for me very very good size good when are you using this? I am very using.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com

Great dish soap bottle!!
Absolutely love Dawn EZ-Squeeze Ultra! The bottle makes it so easy to get just the right amount of soap without any mess, and it cleans really well, even tough, greasy dishes come out sparkling. I also like that it lasts a long time since a little goes a long way. Makes dishwashing feel way less annoying, and I’ll definitely keep buying it!
4 out of 5 stars
30 January, 2026
originally posted on influenster.com

Work well.
It work very well. Clean all the dishes without damaging the hands skins. And it is also smell good. But I would like an organic version of this product.
1 out of 5 stars
29 January, 2026
originally posted on dawn-dish.com
Awful Scent
I do not like giving this a poor rating but the new scent is horrible. Please go back to the "Original Scent" not the Clean Scent or Rain Scent. The perfumey smell is horrible and I will not buy it! I have been using Dawn for as long as I can remember, at least 50 years. That is all my Mom bought growing up. Dawn works to clean anything and has so many uses but the smell is awful. I have a weird thing about perfume scented things, they actually make me naseous and cause me a headache. Again, please go back to the true "Original Scent" so I can buy it again.
4 out of 5 stars
27 January, 2026
originally posted on influenster.com

Good
I've tried several over a long period of time, and this is the one that works perfectly for me to combat grease and doesn't harm my hands. I only use that one now.
5 out of 5 stars
26 January, 2026
originally posted on influenster.com

You can't go wrong with Dawn
There's no better product than Dawn products. They also help with your laundry if you have stains in your clothes to remove them. I love all the different scents.
5 out of 5 stars
26 January, 2026
originally posted on influenster.com

Why did it take so long to give us this bottle!? P
No more having to add water to get that last few drops out! This is a much needed bottle that has been the best way of packaging liquid soap!! The traditional scent has always been my favorite and the formula has stayed consistent and kept my dishes clean and bacteria free. Less waste!!!
5 out of 5 stars
25 January, 2026
originally posted on influenster.com

Dawn EZ Squeeze Bottle Soap
This dawn ultra soap removes grease. Hard to get out stains. And smells clean and fresh. It's very concentrated so a little goes a long way. I love it's bottle design that you can lay on its cap and just squeeze when you want to use it. There's no leaking or any mess. It's my go to soap for any tough stains. Not only my dishes.