Sponsored
Dawn Platinum Ez-Squeeze Dishwashing Liquid Dish Soap - 18 fl oz
$3.99 ($0.22/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- The only brand trusted by rescue workers to save wildlife
- Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Rain Shower
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 18 fl oz (US)
TCIN: 84230939
UPC: 030772002070
Item Number (DPCI): 003-06-8352
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, deceth-8, alcohol denat., c9-11 pareth-8, sodium chloride, tetrasodium glutamate diacetate, pei-14 peg-24/ppg-16 copolymer, sodium citrate, fragrances, ppg-26, phenoxyethanol, methylisothiazolinone, colorants' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Not for use in dishwashers., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.17 inches length x 2.97 inches width x 8.62 inches height
Estimated ship weight: 1.32 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this could be used for dishwasher?
submitted by Eve - 10 months ago
A: That's a great question, Eve! Dishwashing liquids make too many suds for a dishwasher. Only use products which are specifically designed for dishwashers.
submitted byDawn - 10 months agoBrand expert
Q: Does this have the new Dawn scent or is it original scent?
submitted by Kara - 11 months ago
A: This dish soap has not underwent a scent change.
submitted byDawn - 11 months agoBrand expert
Q: Is this cruelty free?
submitted by Lilhoot - 1 year ago
A: We do not test our products on animals anywhere in the world unless required by law and we are working hard to make animal testing of all consumer products obsolete.
submitted byDawn - 9 months agoBrand expert
Q: Is this antibacterial
submitted by AW - 1 year ago
A: No, this product isn't antibacterial.
submitted byDawn - 1 year agoBrand expert
Q: Is there a clear, unscented version? I don't really care for the scent.
submitted by Dee - 1 year ago
A: The only clear, unscented dish soap we make is Dawn Free & Clear Fragrance Free. If you can't find it at your local Target, ask the store manager to order it for you.
submitted byDawn - 1 year agoBrand expert
Q: Is this concentrated?
submitted by AQ - 1 year ago
A: Yes, Dawn Platinum has 4X more grease-cleaning power vs. Dawn non-concentrated.
submitted byDawn - 1 year agoBrand expert
Q: Does it leak or leave residue on the counter?
submitted by Brette - 2 years ago
A: We're happy to let you know the Dawn EZ-Squeeze is designed to not leak or leave residue behind. The Dawn Team
submitted byDawn - 2 years agoBrand expert
Q: Is this refillable? x
submitted by Squeakalicious - 4 years ago
A: Absolutely. The bottle can be refilled with the same version of Dawn that was in it when it was purchased. If you have any other questions, give us a call at (800) 725-3296.
submitted byDawn - 4 years agoBrand expert
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Guests are saying
Guests appreciate the innovative design of the Dawn Platinum EZ Squeeze bottle, noting its convenience and mess-free dispensing. The cleaning power of the soap is highly praised for its effectiveness on grease and stuck-on food, with many guests finding it superior to other brands. However, the new 'Refreshing Rain' scent has received mixed reactions, with some guests finding it unpleasant.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2272 reviews
cleans effectively: 4.71 out of 5
quality: 4.41 out of 5
value: 4.35 out of 5
79% would recommend
144 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 December, 2025Verified purchase
very happy
ok
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025Verified purchase
(no review title)
the best dish soa
5 out of 5 stars
17 December, 2025Verified purchase
(no review title)
Arrived on time
3 out of 5 stars
Thumbs down graphic, would not recommend
11 December, 2025Verified purchase
Atronger fragrance
Fragrance seems much more strong than previous versions.
1 reply from Dawn team - 14 days ago
We're sorry to hear you aren't a fan of the Fresh Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
(no review title)
Dawn is the best dish liquid
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
(no review title)
it's about dang time they came out with this type of bottle! I love it! super convenient
5 out of 5 stars
4 December, 2025Verified purchase
(no review title)
Best dish soap!
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
I will order this item again
this is easy to use just squeeze how much dish soap you need
5 out of 5 stars
29 November, 2025Verified purchase
(no review title)
I love this product ….
5 out of 5 stars
20 November, 2025Verified purchase
(no review title)
works good!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 November, 2025Verified purchase
(no review title)
I did not feverishly in my pick up order and I will have to go inside to get it replaced
1 reply from Dawn team - 1 month ago
Melissa, we're sorry to learn you had troubles with your order. For the best help with your order, we recommend calling Target at 1-800-440-0680.
1 out of 5 stars
12 November, 2025
originally posted on dawn-dish.com
New smell is disgusting.
I can’t stand the new smell of the blue Platinum Dawn. I won’t be buying it again.
1 reply from Customer Care team - 1 month ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Awesome
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Great soap!
Great product that really works!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2025Verified purchase
great detergent as usual. not a great bottle design.
dawn is a great dish detergent. but this bottle design is not a good idea. you need a while hand to dispense soap, so half the time your touching the whole bottle with a dirty hands. pump is way easier and more convenient to use.
1 reply from Dawn team - 2 months ago
Thank you so much for your review, Gabriel. We're very sorry that you're not a fan of this dish soaps bottle. Your feedback is important to us, and we'd like to connect about this and ensure your feedback is passed along to our team. Please call us at (800) 725-3296.
5 out of 5 stars
18 October, 2025Verified purchase
(no review title)
I think it does a great job
1 out of 5 stars
9 October, 2025
originally posted on dawn-dish.com
Smells horrible. What happened?
The smell is awful. I’ve never had this problem with blue Dawn but this smells terrible. It’s a scent that is hard to describe, but it starts almost immediately when I start washing and it’s on my dishes and my brush. I used to love the smell of blue Dawn, but this is going in the trash. It might clean fine, but the smell is so bad that I can’t even use it.
1 reply from Customer Care team - 3 months ago
We're so sorry to read about your recent experience with Dawn Platinum in the Fresh Rain scent. Our products go through many quality checks before consumers receive them, and we also try our very best to create fragrances you'll enjoy. Since this wasn't the case for you, JamieS, kindly give us a call at (800) 725-3296 and we'll be happy to help.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025Verified purchase
dawn is best
always good and cleans so well thru gross grime.
1 out of 5 stars
12 September, 2025
originally posted on dawn-dish.com
Ez squeeze ??
The product itself... Is great. The new ez squeeze bottle ? Takes me to hands to get it out... So I waste half of it. Never by again
1 reply from Customer Care team - 3 months ago
Thank you so much for your review. We're sorry that you need to use two hands to dispense the dish soap. We do extensive quality and consumer testing to get the bottle design just right, so we'd like to connect about this and ensure your feedback is heard, and tell you more about our Powerwash you may enjoy more. We can be reached at (800) 725-3296.
5 out of 5 stars
9 September, 2025Verified purchase
Grocery
Quick pick up. All items available. Great job