Sponsored
Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap
$2.89 ($0.20/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Scented
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Removes Grease, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 14.7 fl oz (US)
TCIN: 84230940
UPC: 030772002063
Item Number (DPCI): 003-06-6028
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.11 inches length x 2.78 inches width x 7.83 inches height
Estimated ship weight: 1.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent changes to the scent of Dawn dish soap have left many guests disappointed, as the new fragrance is often described as overpowering and unpleasant. Despite the effectiveness of the soap in cutting grease and cleaning dishes, the lingering scent has caused headaches and dissatisfaction among long-time users. Many guests express a desire for the return of the original scent, which they found more pleasant and effective. The innovative squeeze bottle design has received some praise, but the overall sentiment leans towards frustration with the scent change.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4760 reviews
62% would recommend
301 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
Someone isn't doing their job right
it's not the products that, I have issues with. it's the delivery service I can't count on....
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Will buy again
Its usability is very good it is very reliable, and it is very effective cutting through grease and tough stains it is amazing quality and it has a decent weight.
1 out of 5 stars
24 December, 2025
originally posted on dawn-dish.com
New Scent
The new scent is horrible. Overpowering and sickening. Go back to the original!!!
2 out of 5 stars
23 December, 2025
originally posted on dawn-dish.com
Not good
This new scent is very unpleasant, please change it back to original
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
(no review title)
Great Item!
1 out of 5 stars
20 December, 2025
(no review title)
I didn't get this item
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
(no review title)
Like it
4 out of 5 stars
16 December, 2025
originally posted on influenster.com
Love it. Need more scents in dawn antibac
Love this new bottle. I always have this in the kitchen for dishes and hand washing but in the antibac version. I wish dawn would come out with better scents in the antibac soap. I use the original for cleaning the house instead. It's great if you have a mini carpet cleaner or a tinco floor mop and vac in one to rinse out all the dirty water containers with dawn orig before putting the parts back so it won't stink so so bad after. With the dawn I find you don't have to scrub anything, the grime just washes away. Dawn orig has so many good uses I can't even list them all. The new packaging is great except I have had two now that I think are just faulty and don't inflate back up once you squeeze them to get soap out. I got too annoyed and bought new ones until it stopped happening. I then just buy the big jug of refill soap and keep refilling that squeeze bottle until it looks too gross.
1 out of 5 stars
16 December, 2025
originally posted on dawn-dish.com
Horrible New Scent
Ugh. I just bought a couple new bottles of Dawn and couldn’t believe what it smelled like. Yuk. I didn’t even know where that chemical smell was coming from. I’ve used Dawn for over 50 years. I just can’t with this new scent.
1 out of 5 stars
13 December, 2025
originally posted on dawn-dish.com
Disgusting smell!
When you changed the scent of this product, you made it absolutely disgusting and it’s basically unbearable to put on dishes that people are supposed to eat off of.
1 reply from Customer Care team - 23 days ago
Thank you so much for being a valued member of our Dawn. We understand it's never easy when your favorite product changes, and we appreciate you sharing your thoughts. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback and will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. We genuinely value you as a consumer and hope you'll consider giving Dawn another chance. We offer a range of scents, including an unscented option called Dawn Free and Clear, Unscented, in case the Original no longer suits your preferences. We'd love an opportunity to help. Please call us at (800) 725-3296 when you have a moment.
1 out of 5 stars
12 December, 2025
originally posted on dawn-dish.com
New scent is awful. P&G please read the internet.
The new scent of Dawn is revolting. Please look all over the internet at the endless negative comments. Go back.
1 out of 5 stars
11 December, 2025
originally posted on dawn-dish.com
Nasty new scent
The new scent is terrible, I love how well Dawn works but the scent is just awful, it's unusable for our household. I miss the old scent.
1 reply from Customer Care team - 26 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com
THE BEST
I love this type of bottle for my dish soap. it’s super convenient and i will forever buy this specific bottle rather than the original on3e. It is perfect for me!!
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025
Dawn products never let me down
This product works well. Also, I love the EZ-Squeeze because it’s very easy to use. Be careful when you first squeeze it because it can get a little messy.
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
(no review title)
Always a great buy!
2 out of 5 stars
26 November, 2025
originally posted on dawn-dish.com
Smells like old clothes
I bought a large bottle Dawn and despise the scent. I wish I sniffed it before I bought it. I didn't know that it was reformulated. If if was to save money, it would have been better unscented. It thought my sink drain or dishcloth was dirty. Nope. It was the Dawn dish soap. It smells like old clothes to me. I also seem to use more. Why change what was working and what consumers were happy with?
1 reply from Customer Care team - 1 month ago
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
1 out of 5 stars
26 November, 2025
originally posted on dawn-dish.com
New scent smells discusting!
New scent is extremely unpleasant. Causes nausea and headache for people who are sensitive to smells. Bad idea. Will be changing brands and hope others will follow.
1 reply from Customer Care team - 1 month ago
There's nothing more important to us than your safety and satisfaction, Bethannie, so we're truly sorry to hear about your experience with our Dawn Ultra Original Dishwashing Liquid. This is the first scent change in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we would never expect a scent to cause any negative reactions, and our products go through extensive testing to ensure safety with proper use. While you may have done so already, please discontinue using the product to avoid any further sensitivity. This isn't something we take lightly, so we'd like to make a report to our Safety Team and help make things right. We'd also like to tell you about Dawn Free & Clear Unscented. Please give us a call at (800) 725-3296.
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Great on greasy dishes
I have always used Dawn dish soap because it works so well. I really like this easy squeeze bottle because you don’t have to flip the top and flip it over to pour it out. I use it for dishes and also sometime for laundry needs.
5 out of 5 stars
20 November, 2025
originally posted on influenster.com
Perfect Size
Dawn EZ Squeeze Ultra Original is the perfect size to have on your counter. Easy to grip, easy to squeeze and the perfect dollop of liquid every time. Dawn dishwashing cuts grease, lathers and cleans thoroughly every wash.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
Very easy to use. Cleans well. Smells nice.