Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Colgate Optic White Pro Series Express White Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 2 of 4Colgate Optic White Pro Series Express White Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 3 of 4Colgate Optic White Pro Series Express White Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 4 of 4
Colgate Optic White Pro Series Express White Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste - 1 of 4

Colgate Optic White Pro Series Express White Toothpaste - 3oz: Mint Flavor, Sodium Monofluorophosphate, Paste

$8.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Express White Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Visibly whiter teeth in 3 days**, **when brushing twice daily for 2 weeks
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • Invigorating mint toothpaste combines clean peppermint and wintergreen flavors
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Pro Series Express White Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Designed for no tooth sensitivity, Pro Series Express White toothpaste replenishes enamel with fluoride. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3 Ounces
TCIN: 94823721
UPC: 827854027003
Item Number (DPCI): 049-09-2613
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.12% w/v fluoride ion)' '0.76%

Purpose

Anticavity

Directions

Directions Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) Children under 2 years: ask a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, flavor, sodium lauryl sulfate, tetrasodium pyrophosphate, sodium saccharin, disodium pyrophosphate, sucralose, bht

Shipping details

Estimated ship dimensions: 6.25 inches length x 2 inches width x 1.57 inches height
Estimated ship weight: 0.2205 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

4.7 out of 5 stars with 1440 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
3 recommendations
5 out of 5 stars
20 April, 2026
originally posted on Colgate
Image

Most effective tooth whitening product I've tried.

I waited for over one month to submit my review in order to provide an accurate assessment of the Colgate Optic White Pro Series Express White Toothpaste with 5% Hydrogen Peroxide. I have used this product as directed twice a day, and found that it is the most effective tooth whitening toothpaste of all the Colgate Optic White product line I've tried. I have not only seen a reduction in staining but the Pro Series Express White have left my teeth well polished. An added bonus is that I have experienced no sensitivity. I will definitely make the Colgate Optic White Pro Series Express White toothpaste part of my ongoing oral hygiene routine. Thank you Colgate for a fantastic product.
Happy customer
Did you find this review helpful?
4 out of 5 stars
20 April, 2026
originally posted on Colgate
Image

Worth a try

I have used the entire tube & never realized how not white my teeth were. I did see a noticeable change in color but not as white as I was hoping. I guess all those years of smoking & drinking tea did more damage than I realized. I'm sure another month or 2 would make an even better change.
Mags
Did you find this review helpful?
5 out of 5 stars
19 April, 2026
originally posted on Colgate
Image

Must-Have for Daily Use

Noticeable difference in the whiteness of my teeth! Leaves my teeth feeling clean and fresh. New must have for daily use!
swillis817
Did you find this review helpful?
4 out of 5 stars
18 April, 2026
originally posted on Colgate
Image

Minty scent helps

After using this product for the past couple of weeks, my teeth are whiter
Granma T
Did you find this review helpful?
5 out of 5 stars
17 April, 2026
originally posted on Colgate
Image

Fast and Strong Without Sensitivity!

I’ve tried many whitening toothpastes, but Colgate Optic White Pro Series Express White is by far one of the best. Within just a few days of consistent use, I noticed a real difference in the brightness of my smile. It effectively removes surface stains without being too harsh on my teeth or causing sensitivity, which is a huge plus. The mint flavor is refreshing and leaves my mouth feeling clean long after brushing. The texture is smooth, and it feels like a high-quality product. I also appreciate how easy it is to incorporate into my daily routine without needing extra steps.
LuckyLeila777
Did you find this review helpful?
3 out of 5 stars
17 April, 2026
originally posted on Colgate
Image

Clean Feeling

The toothpaste left a clean crisp feeling. The toothpaste felt light and not heavy.
1 reply from Customer Care team - 6 days ago
We’re glad you enjoy using it and find it so refreshing and light!
Teri P
Did you find this review helpful?
5 out of 5 stars
16 April, 2026
originally posted on Colgate
Image

A toothpaste worth trying!

After using this toothpaste for the past few weeks, I do see a difference in the brightness and shade of my teeth. They definitely look whiter. I also want to mention that I have weak enamel and actually brush with prescription fluoride to help. But this toothpaste is one of the few that did not make my teeth hurt or feel sensitive after brushing with. Although I would definitely recommend the toothpaste, I was not a fan of the toothbrush it did not feel like it brushed as well as a regular toothbrush.
Liz
Did you find this review helpful?
5 out of 5 stars
15 April, 2026
originally posted on Colgate
Image

Absolutely love

Have been using for a few weeks and am loving the noticeable difference in my smile! My teeth are whiter and my smile has been dazzling!
RFrye
Did you find this review helpful?
5 out of 5 stars
15 April, 2026
originally posted on Colgate
Image

An Absolute GAME CHANGER! In Love!!!

[This review was collected as part of a promotion.] Not only is this toothpaste, the ABSOLUTE best, most invigorating and honesy now exciting part of my morning and evening. I know it kinda sounds silly however, it foams up so much with a rich fresh minty taste, which then leave my teeth feeling soooo squeaky clean, shiny and white (after using in combination with the toothbrush.) I have noticed, as have friends and family members have, a significant difference in the whitening of my teeth!! And all just over the past two months!! I've bragged to all of my friends about how much I absolutely love brushing my teeth now with this and I know it's odd but I have ALWAYS hated the smell of ANY kind of toothpase and the leftover taste in my mouth.... until this toothpaste (and I'm 40!)!! Absolute game changer!!!
Goodgolliemiss86
Did you find this review helpful?
2 out of 5 stars
13 April, 2026
originally posted on Colgate
Image

Not for Me

After using this toothpaste, the Optic White Pro Series, Express White, for 1 month, my gums became very painful and I had a lot of bleeding. I went to my dentist who told me to stop using it immediately. I am disappointed because I liked the taste and it was making my teeth whiter. I have used Colgate my whole life and will continue to do so. Just not this specific type. It has been 8 days since I quit using it, and my gums are slowly getting better.
1 reply from Customer Care team - 7 days ago
We're sorry to hear about your experience with our toothpaste and would like to help. Please call us so we can learn more at 1-800-468-6502 Monday-Friday 9 am to 5:30 pm EST or you can send us an email. We’re ready and waiting to hear from you.
Catmom7
Did you find this review helpful?
3 out of 5 stars
13 April, 2026
originally posted on Colgate
Image

I used the product twice a day.

After using the Optic White Toothpaste for the past few weeks, I didn't see a difference in whiteness of the teeth. It is a vibrant peppermint flavor and leaves a fresh taste in your mouth. I appreciated being able to try out the product and receive a free toothbrush to go along with it.
1 reply from Customer Care team - 9 days ago
We're thrilled to hear you like the flavor of our toothpaste but we're sorry to hear it wasn't quite what you were expecting. Can you please give us a call at 1-800-468-6502 so we can chat about this a little more?
Cat Lady
Did you find this review helpful?
5 out of 5 stars
11 April, 2026
originally posted on Colgate
Image

Optic White Forever

Really liking this Optic White!!! Just a lil dab and it really helps whiten my teeth and leaves my breath feeling fresh.
Kid
Did you find this review helpful?
5 out of 5 stars
11 April, 2026
originally posted on Colgate
Image

Foaming toothpaste!

[This review was collected as part of a promotion.] Definitely feels very effective and works great long term. I used to have a lot of problems dealing with the staining from things like coffee, so this helped my teeth from staining as much. I really enjoy the foaming feature of this toothpaste, I wish other brands did this as well. It makes me feel like I'm getting a better clean through all the nooks and cranny inside my mouth. It's a pretty classic flavor and very refreshing.
Latona
Did you find this review helpful?
5 out of 5 stars
10 April, 2026
originally posted on Colgate
Image

This is an awesome product

[This review was collected as part of a promotion.] After using this product for the last few weeks, I loved the results. It tastes amzing and its easy to use. I can see the that my teeth are getting off white from yellow. I have bought a new one and I am sure after another few weeks use, I will get the better resutls and mostly my teeth will become whiter.
Sujala M
Did you find this review helpful?
2 out of 5 stars
7 April, 2026
originally posted on Colgate
Image

(no review title)

I didn't notice my teeth any whiter. The toothbrush isn't as good as oral b I usually use
1 reply from Customer Care team - 14 days ago
Thanks for giving us a try, but we're sorry to hear it didn't work as expected. We'd like to talk with you to get some additional information. Please call us at your convenience at 1-800-468-6502.
Sandra
Did you find this review helpful?
3 out of 5 stars
6 April, 2026
originally posted on Colgate
Image

Not for me!

Nope, this didn't whiten my teeth as per yiyr packaging; I'm very disappointed!
1 reply from Customer Care team - 15 days ago
Thanks so much for giving our Optic White Pro series a try. We are sorry to hear your teeth didn't become whiter. If you would like to explore other whitening options, please give us a call at 800-468-6502 M-F 9-5:30pm EST.
Bev
Did you find this review helpful?
4 out of 5 stars
6 April, 2026
originally posted on Colgate
Image

Whiter teeth

[This review was collected as part of a promotion.] My teeth turned a little whiter. The flavor is terrible.
Dal8133
Did you find this review helpful?
3 out of 5 stars
6 April, 2026
originally posted on Colgate
Image

Cleans Well / Didn't Notice Whitening Improvement

[This review was collected as part of a promotion.] This toothpaste dispenses easily and does a good job of cleaning my teeth. The flavor is also good (not overpowering). I have used the entire tube of paste brushing twice a day. Unfortunately, I have not noticed any significant (noticeable) whitening. Also, a minor quirk for me is that this paste seems to be more likely to fall off of my toothbrush compared to other Colgate toothpastes. Specifically, when I brush my teeth, I put paste on my toothbrush and then wet it under the faucet. For some reason, this paste seems to fall apart when you wet it. So you will want to wet your toothbrush and then put paste on. Overall, I'm somewhat neutral on this specific paste. It cleans well but the whitening aspect is not there for me.
1 reply from Customer Care team - 15 days ago
Thanks so much for giving our Optic White Pro series a try. We are sorry to hear you didn't see the whitening results you had hoped for. If you would like to explore other whitening options, please give us a call at 800-468-6502 M-F 9-5:30pm EST.
GABrushing
Did you find this review helpful?
1 out of 5 stars
6 April, 2026Verified purchase

Watery consostency

I don’t like the water consistency of this tooth paste. I also feel a burning feeling in my tongue when I use it.
Kiame
Did you find this review helpful?
5 out of 5 stars
6 April, 2026
originally posted on Colgate
Image

A must have

[This review was collected as part of a promotion.] I’ve been using this toothpaste for about 2 weeks and I’m honestly impressed. My teeth already look noticeably brighter, especially with coffee stains. It has a clean mint taste and leaves my mouth feeling really fresh. I like that it uses hydrogen peroxide, so it actually feels like it’s working beyond just surface cleaning. The only downside is that it can cause a little sensitivity if you have sensitive teeth, but it’s manageable. Overall, definitely worth it if you want quick whitening without using strips.
Shevy
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy