Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Colgate Optic White Pro Series Enamel Renewal Teeth Whitening Toothpaste - 3oz: Mint Flavor, 1-Pack, Paste, Sodium Monofluorophosphate - 2 of 4Colgate Optic White Pro Series Enamel Renewal Teeth Whitening Toothpaste - 3oz: Mint Flavor, 1-Pack, Paste, Sodium Monofluorophosphate - 3 of 4Colgate Optic White Pro Series Enamel Renewal Teeth Whitening Toothpaste - 3oz: Mint Flavor, 1-Pack, Paste, Sodium Monofluorophosphate - 4 of 4
Colgate Optic White Pro Series Enamel Renewal Teeth Whitening Toothpaste - 3oz: Mint Flavor, 1-Pack, Paste, Sodium Monofluorophosphate - 1 of 4

Colgate Optic White Pro Series Enamel Renewal Teeth Whitening Toothpaste - 3oz: Mint Flavor, 1-Pack, Paste, Sodium Monofluorophosphate

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • One 3.0 OZ tube of Colgate Optic White Pro Series Enamel Renewal Toothpaste, Mint
  • Get 5X whiter teeth than the leading teeth whitening toothpaste after 1 day* *vs. Crest 3D White Advanced silica-based toothpaste, use as directed
  • Includes 5% hydrogen peroxide, plus uses a clinically proven formula with HP complex to remove both deep-set and surface stains
  • Strengthens and replenishes enamel with fluoride
  • ActivShine Technology polishes the enamel surface and reflects light to reveal a next-level shine
  • This mint fluoride toothpaste has a cool, herbal wintergreen flavor
  • Effectively removes tea, coffee, and wine stains, as shown in a laboratory study

Description

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Pro Series Enamel Renewal Toothpaste gives you 5X whiter teeth than the leading whitening toothpaste after 1 day*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Plus, innovative ActivShine Technology polishes the enamel surface to reveal next-level shine. Pro Series Enamel Renewal Toothpaste is designed for no tooth sensitivity and dissolves deep-set stains without weakening enamel.
*vs. Crest 3D White Advanced silica-based toothpaste. Use as directed.
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 3 Ounces
TCIN: 94823740
UPC: 827854027799
Item Number (DPCI): 049-09-7131
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.18% w/v fluoride ion)(1.14%).

Purpose

Anticavity..

Adults and Children 6 Years of Age and Older

Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

Children 6 to 12 Years

Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing).

Children Under 6 Years

Do not use unless directed by a dentist or physician.

Inactive ingredients

propylene glycol, calcium pyrophosphate, peg/ppg-116/66 copolymer, water, hydrogen peroxide (5% w/v), pvp, silica, sodium lauryl sulfate, tetrasodium pyrophosphate, flavor, sodium saccharin, disodium pyrophosphate, sucralose, bht.

Question or comments?

1-800-468-6502

Shipping details

Estimated ship dimensions: 2.01 inches length x 6.34 inches width x 1.93 inches height
Estimated ship weight: 0.243 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Guests are saying

This toothpaste has garnered positive feedback for its effective whitening capabilities and refreshing taste. Many guests have noticed visible improvements in their smile brightness after consistent use, making it a great choice for those seeking quick results. The product is also praised for its gentle formula that is safe for enamel, while the convenient packaging adds to its appeal. However, some guests have mentioned minor concerns regarding taste and breath freshness.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 194 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    100% would recommend
    1 recommendations
    5 out of 5 stars
    2 May, 2026
    originally posted on Colgate
    Image

    Best toothpaste for healthy & brightened teeth

    This review is for “Optic White Pro” toothpaste with 5% hydrogen peroxide. The toothpaste’s flavor isn’t noticeable. After brushing, my mouth feels cleaner. Zero sensitivity. Optimal results are achieved by using, as Colgate instructs, the compatible teeth whitener gel. Use of LED light after application of gel significantly sped whitening of my teeth. Noticeably whitens over time (I’m not a dentist & have no training in dental health). This review is based on the assumption that every user has unique needs & if teeth are “stained”, some stains are easier than others to brighten.
    bun22
    Did you find this review helpful?
    4 out of 5 stars
    21 April, 2026
    originally posted on influenster.com
    Image

    Whitening

    [This review was collected as part of a promotion.] I noticed my teeth looking whiter after just a few days with this toothpaste! It’s a little stronger than most toothpastes, but not in a bad way. Definitely worth it if you want quick results without using whitening strips.
    AllysonF
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on influenster.com
    Image

    If you want to brighten your smile get it !

    I love this product ! I have been using it since getting my braces off and it has brighten my smile more then the cleaning you get after braces come off . Only down side is I feel like it doesn’t freshen the breath like other toothpaste . But nothing a little mouthwash can’t fix ! The tooth brush that came with the tooth paste cleans very well and soft on gums
    CaseyC
    Did you find this review helpful?
    4 out of 5 stars
    13 April, 2026
    originally posted on influenster.com
    Image

    Takes your teeth from stained to less stained.

    [This review was collected as part of a promotion.] No over the counter toothpaste will fully whiten your teeth. The taste isn’t horrible. It gets the morning fuzz off my teeth. It isn’t the most expensive on the market. I would buy again.
    KatherineM
    Did you find this review helpful?
    3 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    Good every day whitening

    [This review was collected as part of a promotion.] I received complimentary from Influenster in exchange for my review. It smells like a basic peroxide whitening tooth pastes and it tastes that way as well. It’s a good tooth paste I like the packaging, it stands up on its own. Which is convenient. I have weak enamel from coffee which has caused yellowing, so I didn’t notice a huge difference. If you use this cut back on caffeine. Also it caused my teeth to be sensitive along with coffee. Beware otherwise it seems a good product
    1 reply from Customer Care team - 1 month ago
    We're so sorry to hear about your experience with our toothpaste and would like to help. We'd like to speak with you directly to help make this right. We've also shared your feedback with our team. Please call us Monday-Friday 9 am to 5:30 pm EST at 1-800-468-6502. You can also email, send us a text, or chat live with one of our representatives within the link we've provided below. We hope to hear from you soon. Link here: https://www.colgatepalmolive.com/en-us/contact-us
    ElysiaK
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Visibly whiter teeth

    [This review was collected as part of a promotion.] I’m kicking myself for not taking before and after photos - this did make my teeth visibly whiter! I am a frequent coffee drinker and I didn’t think my teeth were stained? I had been using a similar product but this worked better on some lingering dullness:
    NicoleY
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2026Verified purchase

    Best whitening toothpaste

    I will continue to purchase this toothpaste. I get comments all the time on how white my teeth are.
    marissa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    25 March, 2026
    originally posted on influenster.com
    Image

    Good toothpaste option

    [This review was collected as part of a promotion.] This toothpaste seems like it cleans teeth well and whitens well. It also foams a lot. I removed a star because the taste and texture were not my favorite. It’s not unpleasant but it’s not really as creamy as I would expect.
    LydiaG
    Did you find this review helpful?
    5 out of 5 stars
    25 March, 2026
    originally posted on influenster.com
    Image

    Works well.

    [This review was collected as part of a promotion.] This is a good Toothpaste! It freshens breathe and whitens teeth. It also smells fresh and I really like the tube that stands up. Just brush, rinse and go!
    IsabelC
    Did you find this review helpful?
    3 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    Not sure yet

    [This review was collected as part of a promotion.] I have been using this for about a week but I have been using it once a day since I am scared about sensitivity. So I haven't really noticed that much of a difference. It does seem a teeny bit brighter but I'll need to continue to use it to see how it performs. Flavor wise this was interesting since it's a cinnamon flavor rather than a minty one. I do like the packaging and it is easy to dispense.
    1 reply from Customer Care team - 1 month ago
    Thanks for giving it a try and for sharing your feedback with us! We think the packaging is great too. We'd like to chat with you more when you see results. Happy brushing!
    AymaR
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    Great toothpaste!

    [This review was collected as part of a promotion.] I really like this toothpaste. It works really well. It left my teeth feeling really clean and fresh. I couldn’t see much of a whitening difference but I am a coffee drinker.
    ChristyH
    Did you find this review helpful?
    3 out of 5 stars
    21 March, 2026
    originally posted on influenster.com
    Image

    It’s good but meh for whitening

    [This review was collected as part of a promotion.] I really like how foamy it is. Feels like i’m brush well. It doesn’t burn but you definitely feel fresh after. I can’t say it help whiten my teeth. Unfortunately I didnt notice a difference after couple of day of using it. As a basic toothpaste it’s great but not whitening in my opinion.
    1 reply from Customer Care team - 1 month ago
    Thanks for giving us a try, but we're sorry to hear it didn't work as expected. We'd like to talk with you to get some additional information. Please call us at your convenience at 1-800-468-6502.
    jahairaF
    Did you find this review helpful?
    4 out of 5 stars
    21 March, 2026
    originally posted on influenster.com
    Image

    Pearly whites are happy!

    [This review was collected as part of a promotion.] With a slight shade lighter this paste works! It did not cause any issues with sensitivity and it lathered up nice! It was a light crisp minty flavor without being too overwhelming. My teeth lost their fuzzy coat and my tongue is gliding along these white pearls nice! This is a trusted brand and the product is worth the price. Whitening and cleaning perfection.
    StacyP
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on influenster.com
    Image

    Good toothpaste

    [This review was collected as part of a promotion.] Overall a great toothpaste. Definitely a little “spicy” and I haven’t seen a difference yet in making my teeth whiter. It’s a good toothpaste regardless though that leaves a clean taste after .
    LaurenL
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on influenster.com
    Image

    Colgate toothpaste

    [This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. My partner and I both liked flavor of this toothpaste and it left our teeth feeling very clean.
    CourtneyK
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] I really like this toothpaste so far. I haven’t noticed a huge difference in the whiteness of my teeth, but I am a coffee drinker, and am not doing much else to whiten.
    JessicaB
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Minty

    [This review was collected as part of a promotion.] Easy to open. Fresh feeling after every brush. I cannot tell this soon if it’s whitening my teeth just yet. My teeth do feel cleaner after I brush them
    NikkiY
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    A good toothpaste

    [This review was collected as part of a promotion.] A good toothpaste, it leaves my teeth feeling fresh and clean. Think it does a good job of removing some surface level stains, but isn’t enough for intense whitening.
    MaraD
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Whitens teeth well and leaves minty fresh breath

    [This review was collected as part of a promotion.] I loved this toothpaste. It tasted good, nice and minty fresh. It foamed up well and I could see a difference in the color of my teeth. Over time they became whiter.
    DebbieH
    Did you find this review helpful?
    4 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] Pretty average as far as toothpaste goes. I didn’t notice my teeth being any whiter than with my normal toothpaste but it does leave a fresh taste in my mouth.
    LindsayM
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy