Soft accessories are here! The All Day Madeleine Midi Cooler Backpack is made from recycled polyester to make dining outside more sustainable. These vibrant coolers with contrast details, and a patterned winged bear liner, hold all you need for picnic dates, city hikes, and weeknights with friends. Head outside to soak up the fun and recharge.
There’s even a mesh pocket designed to fit your Quencher or bottled beverage of choice. The unique “doctor’s bag” hinge top pops open to help with unpacking, and padded straps make carrying more comfortable. Load up with reusable ice packs, pop it shut and the sturdy zipper keeps it all safely stored. A discreet zipper pocket on the cooler’s back helps to protect valuables. From smoothies to fresh sandwiches, your favorite wine and beverages are ready to share. Don’t forget to pack all your favorite snacks and drinks in Stanley style.
Bonus tip: Ready for travel? Pack your clothes and take it as a carryon, then use as a cooler once you arrive.
Dimensions (Overall): 16.14 Inches (H) x 7.87 Inches (W) x 11.81 Inches (D)
Weight: 2.2 Pounds
Liner Material: Polyester
Capacity (Volume): 14.8 Quart
Number of Beverage Cans Held: 20
Material: Polyester
Care & Cleaning: Spot or Wipe Clean
Street Date: September 8, 2024
TCIN: 90096986
UPC: 041604408038
Item Number (DPCI): 337-01-7924
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
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Item Type
Personal
Small
Medium
Large
Giant
Volume
0 - 16 quarts
17 - 35 quarts
36 - 59 quarts
60 - 99 quarts
100 quarts and above
All sizes in inches unless otherwise noted.
Shipping details
Estimated ship dimensions: 15.5 inches length x 14.4 inches width x 9.8 inches height
Estimated ship weight: 3.74 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The All Day Madeleine Midi Cooler Backpack is a stylish and functional accessory perfect for outdoor adventures. It holds a generous amount of food and drinks while keeping them cold for hours, making it ideal for picnics, beach days, or long work shifts. Guests appreciate its comfortable straps and lightweight design, allowing for easy transport. While some have noted issues with zippers and leaks, the overall performance and aesthetic appeal make it a popular choice among guests.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
504 star ratings
4.3 out of 5 stars with 504 reviews
51% would recommend
29 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
9 April, 2026Verified purchase
(no review title)
I ordered the pale pink cooler for my niece's birthday and it has an obvious smudge on it, as soon as I took it out of the box. This thing was too expensive to be having a dark smudge on it!
Alvina
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 April, 2026Verified purchase
It leaks
1 hour in and it was already leaking that’s just because I only had a 6 pack of waters and 10 juice pouches
Destinee
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1 out of 5 stars
3 April, 2026Verified purchase
(no review title)
The item was stained with black stuff. Suppose to be brand new. $115 for something dirty.
Krysten
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 March, 2026
Did I get a lemon?
Not sure if I’m the odd man out or not but my backpack doesn’t keep cold! I work 12 hour shifts and my ice packs are completely melted 1/2 way into my shifts and I’m inside with AC! Thankfully this was a gift otherwise I’d be returning. I had high hopes for this but for the price point it defiantly disappoints!
Kelly
2 guests found this review helpful. Did you?
1 out of 5 stars
18 March, 2026
originally posted on Stanley
Stain
I have only used this once and it is already stained.
Claudia
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5 out of 5 stars
14 March, 2026
originally posted on Stanley
Perfect for Summer festivities!
Perfect cooler for hot Summer days at the ballpark! Just the right size for drinks and snacks to get us through long tournament days! - Also perfect to take along to parties, picnics, etc… Love the quality, size, color, and price! It’s going to get lots of use for years to come!
Jjochen
2 guests found this review helpful. Did you?
5 out of 5 stars
12 March, 2026
originally posted on Stanley
Great!!!!
Amazing size, feels incredibly durable. The color is so beautiful for the summer. It won’t get lost at the beach.
Katie
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5 out of 5 stars
9 March, 2026
originally posted on Stanley
The all day Madeleine midi cooler backpack
I absolutely love it! I use it for work or with my grandkids. Keeps my drinks cold. I cant wait to use it on my hikes with the dogs. Thank you for something so perfect for me!
Lisa
1 guest found this review helpful. Did you?
5 out of 5 stars
8 March, 2026
originally posted on Stanley
Durable, lightweight, perfect size
Great size for beach snacks and for bringing meal-prep along on long work shifts! highly recommend!
MM
1 guest found this review helpful. Did you?
5 out of 5 stars
8 March, 2026
originally posted on Stanley
Large and cute
This is a larger cooler backpack. I work out of town and carry my food and it’s large enough to pack 3 days of food and snacks for me. The color is cute and I love that i only need Kobe bag instead of two.
Lking
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5 out of 5 stars
6 March, 2026
originally posted on Stanley
Major Upgrade at a Fair Price
I’ve had a no-name Amazon cooler backpack for years that just wasn’t cutting it. It never leaked, but I felt like it didn’t keep my items cold long enough. I just used this cooler backpack on a recent weekend getaway and it was perfect. I used two cooler packs and they managed to keep all my items cold, and kept the interior shell of the backpack cold even after I removed them. Overall very happy with my purchase!
Marin S.
1 guest found this review helpful. Did you?
1 out of 5 stars
3 March, 2026
originally posted on Stanley
Leaking cooler
The cooler leaks……………………………………………………………………………………..
1 guest found this review helpful. Did you?
5 out of 5 stars
28 February, 2026
originally posted on Stanley
Backpack cooler
This was a gift for my granddaughter. She loved it and quality seems very good.
DD
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5 out of 5 stars
12 February, 2026
originally posted on Stanley
Texas heat? Stanley makes it no problem
This is great for summertime or a small snack while away. surprisingly, it really does keep a my lunch and rink cold during the blistering Texas summertime heat.
LPC
2 guests found this review helpful. Did you?
5 out of 5 stars
12 February, 2026Verified purchase
(no review title)
I lover it
Raquel
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4 out of 5 stars
2 February, 2026
originally posted on Stanley
Great daypack cooler!
Love the durability and comfort of this as well has its capacity.
Aileen
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 January, 2026Verified purchase
Stanley baby!
Lunch bag/ backpack. Color is as expected . Very comfortable on shoulders did not have to adjust it at all . More pockets compared with previous model I have . Absolutely love it . Easy to clean and waterproof. I am very happy with my purchase .
mary
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5 out of 5 stars
29 January, 2026
originally posted on Stanley
Perfect Size!
Love it. It’s large enough to hold food for all day.
Megumi
1 guest found this review helpful. Did you?
5 out of 5 stars
11 January, 2026
originally posted on Stanley
Cooler bag is awesome
Great quality and plenty of room! Cooler bag seems like it is built to last!
Scott
1 guest found this review helpful. Did you?
5 out of 5 stars
11 January, 2026
originally posted on Stanley
Love it
Great bag I use it for packing lots of snacks to keep me going on the night shift