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| Item Type | Personal | Small | Medium | Large | Giant |
|---|---|---|---|---|---|
| Volume | 0 - 16 quarts | 17 - 35 quarts | 36 - 59 quarts | 60 - 99 quarts | 100 quarts and above |
All sizes in inches unless otherwise noted.
Sponsored
Stanley 20 Cans/14.8qt All Day Madeleine Midi Backpack Cooler - Lilac
$170.00
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Main material: 100% recycled polyester
- Winged bear liner
- Raised logo
- Stretch-mesh side pockets (16 x 16 cm)
- Winged bear snap-lock closure
- Easy-carry top handle
- Hinge-top zip opening
- Front and back YKK zip pockets
- Adjustable backpack straps included
- *Ice packs not included
Description
Ready to win tailgating? Kick off your gameday with Stanley and keep it going strong with the Tailgating Collection, exclusively at Target. We’re bringing out the team pride with everything you need for the ultimate pre-game party. Set up the cornhole, put up your squad’s flag and bring on the snacks. From parking lots to patios, we’re rooting right alongside you in classic colors.
Every tailgate needs a cooler¬ — yours just happens to be the most stylish. With a storage capacity of 20 cans, the Stanley All Day Madeleine Midi Cooler Backpack keeps its precious cargo cool for 24 hours. Padded straps make carrying more comfortable. The unique “doctor’s bag” hinge top pops open, so you can fill with festive supplies from wine to brews, appetizers, and snacks. Load up with reusable ice packs, pop it shut and the sturdy zipper secures it all. A hidden zipper pocket on the cooler’s back helps to protect your tickets and other valuables, too. There’s even a mesh pocket to fit your favorite water bottle. Get ready to cheer for the team!
Every tailgate needs a cooler¬ — yours just happens to be the most stylish. With a storage capacity of 20 cans, the Stanley All Day Madeleine Midi Cooler Backpack keeps its precious cargo cool for 24 hours. Padded straps make carrying more comfortable. The unique “doctor’s bag” hinge top pops open, so you can fill with festive supplies from wine to brews, appetizers, and snacks. Load up with reusable ice packs, pop it shut and the sturdy zipper secures it all. A hidden zipper pocket on the cooler’s back helps to protect your tickets and other valuables, too. There’s even a mesh pocket to fit your favorite water bottle. Get ready to cheer for the team!
Dimensions (Overall): 16.14 Inches (H) x 7.87 Inches (W) x 11.81 Inches (D)
Weight: 2.2 Pounds
Liner Material: Polyester
Capacity (Volume): 14.8 Quart
Number of Beverage Cans Held: 20
Material: Polyester
Care & Cleaning: Spot or Wipe Clean
Street Date: July 21, 2024
TCIN: 90096976
UPC: 041604408069
Item Number (DPCI): 337-01-9770
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11.81 inches length x 7.87 inches width x 16.14 inches height
Estimated ship weight: 2.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 336 reviews
100% would recommend
2 recommendations
5 out of 5 stars
1 January, 2026Verified purchase
(no review title)
Bought for a birthday gift. This is nice and roomy and will hold quite a bit as well!
5 out of 5 stars
30 December, 2025
originally posted on Stanley
Love this cooler
This cooler backpack is the perfect size and of course, pink is the best!
5 out of 5 stars
27 December, 2025
originally posted on Stanley
Love this cooler. Buying more for my girlfriends!
Great cooler. Holds a lot. Me, my sister in law and my niece all bought it!
5 out of 5 stars
26 December, 2025
originally posted on Stanley
Love it
Great quality and super cute! Bought for airline carry on then to use on the beach.
5 out of 5 stars
25 December, 2025
originally posted on Stanley
Perfect cooler
Perfect size to bring your drinks on the go. Love the color and compatibility.
5 out of 5 stars
24 December, 2025
originally posted on Stanley
All day cooling
Absolutely perfect . Would definitely recommend . Bought for a Christmas gift and she loves it
5 out of 5 stars
23 December, 2025
originally posted on Stanley
5 stars
Well made & sturdy. Great backpack for the beach or festivals!
5 out of 5 stars
22 December, 2025
originally posted on Stanley
Highly recommended
Exactly as pictured it’s very cute would absolutely recommend
5 out of 5 stars
22 December, 2025
originally posted on Stanley
The All Day Madeleine Midi Cooler Backpack | 20 Ca
I have put it to use, and it kept the ice intact. Meaning all of my drinks were super cold. Will look to purchasing one more as a backup or for additional items.
5 out of 5 stars
22 December, 2025
originally posted on Stanley
Madeleine midi.
I absolutely love my backpack cool. It's bigger than I thought. The pockets on the side are a plus. I would definitely recommend everyone to get one.
5 out of 5 stars
21 December, 2025
originally posted on Stanley
Fits lunch for a family of 4
This cooler fits four bento boxes (Yumbox) and has room left over for drinks and other snacks. I haven't tested it out yet (it's a gift), so I can't speak to how long it keeps things cold. It seems to be high quality and the coral/orange colour is nice.
5 out of 5 stars
20 December, 2025
originally posted on Stanley
Cute!
Cute nice quality cooler! Love it!Will be perfect for our basketball tournaments.
5 out of 5 stars
19 December, 2025
originally posted on Stanley
Coller backpack
I love everything about Stanley, so I give it a 10/10.
5 out of 5 stars
18 December, 2025
originally posted on Stanley
Buy it now!
You want this cooler bag! I had been eyeing This bag for a long time and finally bought one during a sale! I regret not buying it before now! It is sturdy, well made, and gold so much! I will definitely be buying it in the future!
5 out of 5 stars
15 December, 2025
originally posted on Stanley
Backpack cooler 20 can
Love! Kept everything cold all day. Hardly had any ice melt!
2 out of 5 stars
17 November, 2025
originally posted on Stanley
DO NOT BUY THE CREAM
I bought this for the summer because I thought it would be perfect for baseball season. While I love the bag, the cream color has yellowed and now looks disgusting 😣. Too expensive for it to be looking gross like that.
5 out of 5 stars
26 October, 2025
originally posted on Stanley
Just get one!!!!
Love this backpack. I use it for work and play and I have not found an instance that it didn’t exceed what I needed. If your on the fence, just get one. You won’t be disappointed! 🩷
5 out of 5 stars
1 October, 2025
originally posted on Stanley
Great gift idea!
Used this as a giveaway gift at conferences we attend as a vendor business - the response was overwhelmingly positive from those who won it!
5 out of 5 stars
1 October, 2025
originally posted on Stanley
I really liked it, faithful to the image,
I really liked it, faithful to the image, great quality.
5 out of 5 stars
19 September, 2025
originally posted on Stanley
The Backpack That Made Me Everyone’s Favorite Frie
I didn’t know I needed a cooler backpack until I met her—The All Day Madeleine Midi Cooler. Bold color? Check. Holds 20 cans like it’s training for a frat party? Check. Keeps everything cold, dry, and fresh for hours? Double check. I’ve biked with it, strolled into the park with it, and let’s just say—this backpack has made me that friend. You know, the one who casually rolls up with snacks and cold drinks while looking unbothered and stylish. With a few ice packs, it’s basically a portable refrigerator that just happens to be cute. If you’re active, social, or just like being the hero who shows up with food and drinks that aren’t warm and sad, this bag is your new bestie. 10/10 would recommend—just don’t be surprised when your friends expect you to bring it everywhere.