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Apple iPhone 17 Pro Max - 2 of 4Apple iPhone 17 Pro Max - 3 of 4Apple iPhone 17 Pro Max - 4 of 4
Apple iPhone 17 Pro Max - 1 of 4

Apple iPhone 17 Pro Max

Price Varies

ColorCosmic Orange
  • Cosmic Orange
  • Deep Blue
  • Silver
Capacity256GB

Out of Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • UNIBODY DESIGN. FOR EXCEPTIONAL POWER.—Heat-forged aluminum unibody design for the most powerful iPhone ever made.
  • DURABLE CERAMIC SHIELD. FRONT AND BACK.—Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³
  • THE ULTIMATE PRO CAMERA SYSTEM—With all 48MP rear cameras and 8x optical-quality zoom—the widest zoom range ever in an iPhone. It’s the equivalent of 8 pro lenses in your pocket.
  • 18MP CENTER STAGE FRONT CAMERA— Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 PRO CHIP. VAPOR COOLED. LIGHTNING FAST.—A19 Pro is the most powerful iPhone chip yet, delivering up to 40 percent better sustained performance.
  • BEST BATTERY LIFE IN AN IPHONE EVER—The unibody design creates massive additional battery capacity, for up to 39 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.⁷
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁸ In a severe car crash, iPhone can connect to emergency services when you can’t.⁹
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,¹⁰ 5G networks,¹¹ and Bluetooth 6, plus eSIM.¹²
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 Pro Max activates with an eSIM.¹² With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY— A whole new level of privacy and security. Built in.

Description

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display¹, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with the glass back of previous-generation iPhone.
³Compared with previous-generation iPhone.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁸Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported carriers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁹iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
¹⁰Wi‑Fi 7 available in countries and regions where supported.
¹¹Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹²iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 6.43 Inches (H) x 3.07 Inches (W) x .34 Inches (D)
Weight: 8.22 Ounces
Product Model: Apple iPhone 17 Pro Max
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2868 x 1320
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.9 Inches
Processor Speed: 1 GHz
System RAM: 12 GB
IP rating: IP68
Processor model: A19 Pro Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539810
UPC: 195950638004
Item Number (DPCI): 255-14-1158
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.76 inches length x 7.16 inches width x 1.14 inches height
Estimated ship weight: 0.92 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hello, is this iphone unlocked ?

submitted by Nada - 3 months ago
  • A: Hi, Yes the iPhone is currently unlocked to any desired phone plan

    submitted byUnlocked - 1 month ago
  • A: Hi, thanks for reaching out about Apple iPhone 17 Pro Max This device lists AT&T as the only compatible provider. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 3 months ago
    Target expert support

Q: Can I use it in another company? Like Metro?

submitted by Alex - 26 days ago
  • A: Hi, thank you for reaching out about Apple iPhone 17 Pro Max. No, This phone is locked to ATT service plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 25 days ago
    Target expert support

Q: The IPhone 17 pro max unlocked to any carrier

submitted by Unlocked - 1 month ago
  • A: Hi, thanks for reaching out about iPhone 17 Pro Max (256GB) - Cosmic Orange This device indicates its compatible with the AT&T Cellular Network If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 1 month ago
    Target expert support

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Good 👍

Okay
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Really wonderful service.

Fabulous service out of Torrance /Hawthorne Blvd location in California
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As expected, the Iphone 17 pro max is excellent.

Every generation iphone gets better with a faster processor, improved battery life and camera.
direct007
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Awesome service

Great product and service
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WAY TOO MUCH HYPE

Way too much hype. The camera is a little better, thats about it.
MAB JR
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I hate change, but I’m glad I did

I don’t like change, but it was finally time to upgrade my iPhone. I was hesitant, but I’m so glad I made the move to the iPhone 17. It is so much better in every possible way than my former iPhone 13 Pro Max.
Old Nantucket
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4 out of 5 stars
14 December, 2025
originally posted on ATT.com
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Underwhelming “Upgrade?”

Been using for about a month and I have not been wowed. I traded my 14 Pro Max for the 17 Pro Max expecting improvement in performance but I swear it is running slower. Little lags here and there makes me second guess my decision to (upgrade?). Yes, the camera is SO much better. But it’s a phone, camera, handheld COMPUTER. Emphasis on the handheld computer. Added thinness is negated by the CAMERA. And where is all this added processing speed from the new A19 CHIP supposed to witnessed? Well, I at least have get to buy new cases and cables (lightning to USB-C). I do get to reuse the C charger block that came with my 14 Pro Max. Good thing too, cause the 17 Pro Max doesn’t even come with a charger block, ONLY a c to c cord. ☹️
1 reply from AT&T CARE team - 3 days ago
Hey Ronnie, thank you for taking the time to share your experience on the iPhone 17 Pro Max. We completely understand your concerns about performance, and we appreciate your honest feedback. While the iPhone offers significant improvements in camera capabilities there can occasionally be variations in performance depending on usage patterns, background apps, or software updates. We recommend ensuring your device is running the latest iOS version and checking for any apps that may be affecting speed. If the slower performance persists, we would be happy to help troubleshoot and optimize your device for the best experience. About the A19 chip brings a number of performance and efficiency improvements, but some of these enhancements are most noticeable under demanding tasks such as gaming, video editing, or running multiple apps simultaneously. Regarding accessories, you’re right—Apple now provides only a USB-C to USB-C cable with the 17 Pro Max, so if your older cases or Lightning cables aren’t compatible, new purchases may be necessary. It’s great that you can still reuse your USB-C charger block from the 14 Pro Max, which helps reduce extra costs while transitioning to the new device. We appreciate your feedback; it highlights both the performance improvements and the practical changes in accessory compatibility that are affecting users. Thanks for choosing AT&T, we are here to help!
Did you find this review helpful?
5 out of 5 stars
13 December, 2025
originally posted on ATT.com
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Great

amazing phone and battmama
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5 out of 5 stars
13 December, 2025
originally posted on ATT.com
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.

The phone is good I’m happy
Djstar
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5 out of 5 stars
13 December, 2025
originally posted on ATT.com
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My new iPhone

Great purchase everything went well
Ishanae
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5 out of 5 stars
13 December, 2025
originally posted on ATT.com
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Fast and Easy

Super easy process to upgrade. Worth waiting until previous device is paid off in full.
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Quality Product

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Gorgeous blue phone

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Two months and still no phone !!

I’ve been waiting almost 2 months for the phone and still nothing. Forcing me to go to T-Mobile.
Trax RS
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5 out of 5 stars
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Best Ipone yet!

Wonderful phone! It’s been 4 days since I charged. Holds a charge really well!
Jewthomas
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1 out of 5 stars
12 December, 2025
originally posted on ATT.com
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The worst

My Review that Shouldn’t stand out
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Love

I love it phone 17 pro max
Munoz
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5 out of 5 stars
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17 Pro Max

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5 out of 5 stars
12 December, 2025
originally posted on ATT.com
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Do not order for in store pick up.

Do not order online. They do not have accurate information about store pick up.
Flowerszn
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Looked good

Just as seen, it came and looked super pretty
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