Anastasia Beverly Hills Brow Freeze Gel - 0.15 fl oz - Ulta Beauty
$16.00
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The Anastasia Beverly Hills Brow Freeze Gel is highly praised for its exceptional hold and ability to create a laminated brow look without stiffness or flaking. Guests appreciate its easy application and the innovative dual-sided brush that allows for precise styling. Many have noted its long-lasting performance, even in challenging conditions, making it a staple in their beauty routines. Overall, it stands out as a reliable choice for achieving beautifully groomed brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 2583 reviews
37% would recommend
8 recommendations
2 out of 5 stars
4 January, 2026
originally posted on http://www.ulta.com
I would not buy this product again brow freeze gel
I struggled with how to write this review. The assistant was very knowledgeable about this brand products and I bought it based on her recommendation. Since I use Anastasia product I have the brow gel from but wanted something with a little more hold. I have bangs and found that when my brows move from the wind etc the regular brow gel lost some of its hold. This freeze brow gel holds--but leaves tiny globs on your brow hairs that dry to dander-like substance that flake off. I take another dry wand and go through the brow-- which then reduces the hold and flake in my eyes. I like the other product and will go back to that one.
5 out of 5 stars
29 December, 2025
originally posted on http://www.ulta.com
Love it!
I don't use anything on my eyebrows except a clear gel to shape them. I wanted something with more hold so I took a chance and purchased this. I absolutely love it. It's easy to use, it makes a noticeable difference when shaping my brows and they stay in place until I remove the gel. I have no issues with flaking and you only need a small amount. It dries quickly but not too quickly if you need to comb through again to get your brows just right. Once dry and set don't comb through again or it will flake but I think that's normal. Great product!
5 out of 5 stars
5 December, 2025
originally posted on http://www.ulta.com
I love it!
I'm surprised to see such mixed reviews! I have brows that are long and unruly but not thick and this gel really helps hold them in place. It's my go to from now on...
5 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
She's strong!
I can actually achieve a laminated look that lasts all day with this. Be careful not to over apply or it might peel / flake. Overall very pleased with my purchase and will officially be switching from Benefit.
5 out of 5 stars
16 November, 2025
originally posted on http://www.ulta.com
Love It!
I would definitely buy this product again! Unlike other brow gels I've tried (like Thick It and Brow Glue by NYX, which tended to leave a white residue or didn't hold my brows in place) this one truly delivers. The Mini Brow Freeze Gel doesn't leave any residue at all during normal wear, and it keeps my brows perfectly shaped all day. The only time I noticed a bit of white cast was if I really rubbed my brows, which is totally avoidable. The brush is also amazing. It lets me comb my brows into place and then press them flat for that clean, laminated look. Overall, I absolutely love this brow gel. It's become a staple in my routine!
5 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
One of my top products
I love this gel. Is very easy to use ans it works fantastic!
1 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com
Gross
Looks like I put elmers glue on my brows and can peel it off. Flakey white residue all over my brows i wore it to work. So embarrassing.
1 out of 5 stars
10 November, 2025
originally posted on abh.com
FLAKES OFF!!!
Hate it! It flakes off! How can you sell this and know that is flakes off several hours later. I was so embarrassed when I looked din the mirror and had been walking around all day with flakes in my eyebrows!!
5 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com
My only brow gel NEVER LETS ME DOWN
I've bought like 6 bottles of this by now because its perfect! You just have to know how to use it, it locks every hair in place and doesnt turn white. Its literally clear glue for a laminate look
1 out of 5 stars
27 October, 2025
originally posted on http://www.ulta.com
Horrible
This eyebrow gel is the worst I've ever used! It was a complete waste of money. It leaves flakes all over my eyebrows, and I wouldn't buy it again under any circumstances.
1 out of 5 stars
18 October, 2025
originally posted on http://www.ulta.com
Flaky mess
This stuff is terrible. It leaves a white flaky mess all over your eyebrows. Sure they stay in place but it looks like your eyebrows have severe dandruff. Their clear brow gel is way better, the brow freeze is just terrible
4 out of 5 stars
15 September, 2025
originally posted on http://www.ulta.com
Gives a strong hold on brows
[I received this product in exchange for my honest review] This definitely freezes your brows. I appreciate hold in my brow gel but this might have been a bit too stiff and shiny for my preference. I will continue to use and decide if I want to rebuy. If you like hold this will work for you!
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025
Why did I wait so long to get this
Best brow gel!!!! Just do it!
5 out of 5 stars
8 September, 2025
originally posted on http://www.ulta.com
The BEST brow product!
I have tired all of the brow products on the market and I can say this is the only one that actually works all day! I have pretty thick eyebrow hairs and love a laminated look that doesn't fake or leave residue. Definitely would recommend this brow product to anyone!
5 out of 5 stars
20 August, 2025
originally posted on http://www.ulta.com
So good!
I put this on at 7 a.m. and my eyebrows were still good at 9 p.m. after working a full day in healthcare, taking a nap, and being outside in 100 degree Arkansas weather! My eyebrows looked naturally placed and not slicked down.
5 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com
Stays on
Loved this product because it actually holds my eyebrow in place for the day. I usually wear nyx brow glue because its cheaper but this is a much cleaner product. I think its worth the upgrade. Depending on your budget, both do a great job for their price.
5 out of 5 stars
16 August, 2025
originally posted on http://www.ulta.com
Only product that works!!!!
My brows are naturally on the thicker side but fall flat without some shaping. This is the only product out of many that I have tried that holds them in place all day without getting flaky or leaving a shiny cast. I use it literally every day whether or not I'm doing any other makeup and it instantly makes me look more awake and lifted. Cannot recommend it enough!!
4 out of 5 stars
8 August, 2025
originally posted on http://www.ulta.com
The eyebrows shadows stays
I think it is a good product however I am more int the natural look eyebrows. So I don't really use gel on them, but I tried this one and they look really good. But you feel it hard. When you move your face you feel there is something on your eyebrows. But it helped me keeping the shadows I usually use on them. Which is perfect for summer I don't have to reapply
4 out of 5 stars
8 August, 2025
originally posted on http://www.ulta.com
The eyebrows shadows stays
I think it is a good product however I am more int the natural look eyebrows. So I don't really use gel on them, but I tried this one and they look really good. But you feel it hard. When you move your face you feel there is something on your eyebrows. But it helped me keeping the shadows I usually use on them. Which is perfect for summer I don't have to reapply
5 out of 5 stars
2 August, 2025
originally posted on http://www.ulta.com
Absolutely love it for a laminated look!
I know some other reviews have mentioned it ruined their makeup or made their product turn clumpy. I personally have not had this issue at all!! I use the NYX brow pencil underneath and I use the tirtir foundation and it hasnt affected that poorly either! I really love it!