Sponsored
e.l.f. Brow Laminating Gel - 0.27oz
$9.00
In Stock
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At a glance
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About this item
Highlights
- A clear-drying brow gel with e.l.f.’s strongest hold yet, perfect for creating the look of laminated brows
- Lightweight feel without any stiffness
- Dual-end, 3-in-1 applicator allows you to apply, comb and sculpt brows
- Water-resistant and flake-resistant
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Create the laminated brow look at home with this clear-drying Brow Laminating Gel from e.l.f. Cosmetics—no professional appointment needed! The flake- and water-resistant formula delivers e.l.f.’s strongest hold yet without the stiffness to lock down your brow look. Plus, the dual-ended, 3-in-1 applicator makes it easy to sculpt, shape and set your brows with total precision.
Why you’ll love it:
• Strong-hold, clear-drying brow gel for laminated brows
• Lightweight feel without any stiffness
• Dual-end, 3-in-1 applicator allows you to apply, comb and sculpt brows
• Water-resistant and flake-resistant
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Strong-hold, clear-drying brow gel for laminated brows
• Lightweight feel without any stiffness
• Dual-end, 3-in-1 applicator allows you to apply, comb and sculpt brows
• Water-resistant and flake-resistant
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Natural
Color Palette: Translucent
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shaping, Blending, Filling
Net weight: .27 Ounces
Features: Built-In Brush, Double-Ended, Long Lasting, Non-Flaking
TCIN: 90908652
UPC: 609332817654
Item Number (DPCI): 052-16-3595
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua, ceteareth-30, glycerin, acrylates copolymer, paraffin, microcrystalline wax, butylene glycol, hydrogenated polyisobutene, paraffinum liquidum, euphorbia cerifera wax, copernicia cerifera cera, pvp, palmitic acid, stearic acid, alcohol, phenoxyethanol, polysorbate 80, aminomethyl propanol, hydroxypropyl methylcellulose, xanthan gum, tocopheryl acetate, ethyl- hexylglycerin, disodium edta, hydrolyzed wheat protein, hydrolyzed soy protein, hydrolyzed corn protein, sodium chloride.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.62 inches width x 5.84 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this flake? Or have any kind of white/clearish residue on the brow throughout the day?
submitted by Michelle - 10 months ago
A: I had this one and went outside to do yard work, my sweat reactived it basically and I saw the white gel again. Literally went from clear to white.
submitted byBridoodle - 6 months agoA: Hey Michelle, Great question! The e.l.f. Brow Laminating gel is a clear-drying brow gel that's flake free! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: I have a cruise in November and need something that will hold my unruly brows in place while I’m in the pool. Will this last and also give me that “mermaid look”
submitted by C - 2 months ago
A: Hey, Great question! The e.l.f. Brow Laminating Gel is an excellent option as it is both water-resistant and flake-resistant! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Is this product environmentally friendly?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, it is 100% vegan, cruelty-free, and made in Fair Trade Certified facilities.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: How does the applicator work for this product?
submitted by AI Shopping Assistant - 3 months ago
A: The dual-end, 3-in-1 applicator allows you to apply, comb, and sculpt your brows easily.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What is the texture of the brow gel when applied?
submitted by AI Shopping Assistant - 3 months ago
A: The gel provides a lightweight feel without stiffness, ensuring comfort while holding brows in place.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What is the main purpose of this brow gel?
submitted by AI Shopping Assistant - 3 months ago
A: The brow gel is designed for shaping, blending, and filling brows to achieve a laminated look.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this brow gel suitable for sensitive skin?
submitted by AI Shopping Assistant - 3 months ago
A: The gel is free from phthalates, parabens, and other harsh chemicals, making it suitable for sensitive skin.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Can I use this on my lashes as well?
submitted by Rachel - 6 months ago
A: This is not specifically recommended/tested to be used on eyelashes.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: I also use a brow color pencil. Can I use that with this product? I assume I would use it before and then sculpt
submitted by Itsjustme - 1 year ago
A: Yes, you may use this after filling in your brows with your pencil. Or you may laminate and then fill in lightly with a pencil where needed if you prefer.
submitted byThe Elf Team - 1 year agoBrand expert
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Guests are saying
This brow laminating gel is a favorite among guests for its lightweight, clear formula that provides excellent hold without flaking or stiffness. The dual-ended applicator allows for precise application, making it easy to achieve a polished look. Many guests appreciate its affordability and effectiveness, noting that it keeps brows in place all day while maintaining a natural appearance. It's a great choice for anyone looking to enhance their brow game effortlessly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 16928 reviews
easy to apply: 3.98 out of 5
easy to remove: 3.98 out of 5
long lasting: 3.55 out of 5
quality: 3.4 out of 5
value: 3.72 out of 5
52% would recommend
69 recommendations
2 out of 5 stars
28 December, 2025Verified purchase
- Skin tone: Medium
- Skin concern: Sensitivity
- Skin type: Normal
Take away the burning please!
Works great but not for makeup sensitive eyes. Made my eyes burn.
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025
- Skin type: Dry
- Skin tone: Light
- Hair color: Blonde
(no review title)
I have very wiry stubborn brows and this gel actually holds!!! Holds up through sweating, laying on a pillow, making crazy faces etc etc. I’ve been a rare beauty loyalist for that gel but this one performs just as well, and will be curious to see if the tube lasts me longer too. Love the little brushes!
5 out of 5 stars
19 December, 2025
originally posted on influenster.com
Good for thin to medium brow hairs!
[This review was collected as part of a promotion.] This is a pretty good brow gel for those with medium brow hair thickness. Some of my hairs are VERY unruly and this wont tame them (nothing does except a real lamination which I hate doing). For my regular brow hairs this makes them set in place all day.
2 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
not for me
The formula is pretty sticky so it's not great if you like to do your brows first and if you do them last it gets on your skin when you brush it out which can mess up the other makeup. It took me a while to get the shape right just because it was such a thick consistency, it's not very forgiving. Also, I like to fill in my brows and this smeared the color around while I was trying to shape them. The end result looked fine but for me, it felt too waxy and never sets or dries down which allowed my fine brow hair to move throughout the day just from normal activity. It definitely didn't save me any time or make my all my effort last all day so it's not a worthwhile product for me. I think this could be great for someone who doesn't need to fill in their brows, doesn't wear a lot of makeup, or doesn't want a super stiff hold.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness
- Hair color: Blonde
- Eye color: Hazel
waste of money
leaves a white paste residue. super sticky and dries white.
3 out of 5 stars
13 December, 2025
originally posted on influenster.com
Good for quick brow styling
[This review was collected as part of a promotion.] It had a good but not a great hold. Love the 2 sided brush for more precise control of the brow hairs. I did not get white after drying, I just wish the hold was a little stronger
4 out of 5 stars
11 December, 2025
originally posted on influenster.com
Holds my brows in place
[This review was collected as part of a promotion.] Absolutely love this! Keeps my brows looking clean and organized. Definitely a little different from my natural look but I can tell why someone would love this
5 out of 5 stars
9 December, 2025
originally posted on influenster.com
All day hold!
[This review was collected as part of a promotion.] This is great. It is a different formula than usual brow gels, but it is awesome. It keeps my coarse eyebrows in place all day long. I also love the brush.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Eye color: Green
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Sensitivity, Acne
- Hair color: Blonde
(no review title)
Love this! Keeps thick brows in place without the sticky, gelled down feeling a lot of brow products have.
4 out of 5 stars
26 November, 2025
originally posted on influenster.com
Must have for my brows
[This review was collected as part of a promotion.] I use this brow gel every single time I do my makeup because it gives me reliable, all-day hold without any stiffness or flaking. The formula is lightweight and comfortable, and it gives my brows that lifted, fluffy, laminated look while still keeping everything natural. One thing I especially love is the brush/comb. The soft side allows me to brush through every hair and makes it easy to lift, shape, and define. The spoolie applicator itself spreads the gel evenly and gives me total control, which makes the whole application quick and foolproof. For the price point, I don’t need to buy anything else. It’s become a true staple in my routine. I’d absolutely recommend it and will continue to repurchase
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
- Hair color: Brunette
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
(no review title)
I don’t recommend it it’s never “sets” it’s like having wax on your forehead . Your hairs are able to move and you need to constantly shift
3 out of 5 stars
25 November, 2025
originally posted on influenster.com
Works well
[This review was collected as part of a promotion.] This product works, but be patient! For me personally using it and getting the look I wanted took some practice. Keep at it and use sparingly! I found I didn’t need a ton of product.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
good quality and quantity
[This review was collected as part of a promotion.] very nice gor laminated briws . good value for money . light weights and easy to apply . good enough quantity . perfect for every day use. residue and cleaning up is easy
1 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025Verified purchase
Just not it IMO
While the extra brushes are cool .. that's really the only pro here LOL. It was very weird that the fromula is WHITE & honestly, pretty hard to blend that in... I kept feeling like no matter what I did I could still see the white product in my brown eyebrows. No thank you. Ordered the soap brow pen off the ELF website - much better of a product & the soap brow is only 4 bucks!!
3 out of 5 stars
22 November, 2025
originally posted on influenster.com
Not the greatest
[This review was collected as part of a promotion.] So I received this for my honest review. And at first I thought I was going to really like it. It seemed to set my brows I place and I finish my makeup and leave for work. Until my sister asked me what was in my eyebrows… said it looked white and chunky. I told her what o was using and she said oh you need to find something else that’s really bad. I liked the ease of the packaging and the double sided of it. Apparently it was heavier than I realized .
2 out of 5 stars
20 November, 2025
originally posted on influenster.com
Not great
[This review was collected as part of a promotion.] This was honestly not my favorite. The gel was VERY thick and goopy and left a weird crunchy residue on my brows even when I only used a little bit. It also looked kindof flaky and left little white crusty areas if I applied more than just a little bit.
1 out of 5 stars
13 November, 2025
originally posted on influenster.com
Not for me
[This review was collected as part of a promotion.] I was curious how this would work since I have thin blonde eyebrows. I had never used a brow laminator before and I truly don’t think it works for me. My forehead just felt sticky and my brows appeared invisible.
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2025Verified purchase
- Eye color: Hazel
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
(no review title)
Really like it
5 out of 5 stars
7 November, 2025
originally posted on influenster.com
Yes!
[This review was collected as part of a promotion.] Love everything elf!! This stuff works so good for that perfect laminated brow look!! Applies easily and stays in place. Get you some so your brows look perfect effortlessly
5 out of 5 stars
3 November, 2025
originally posted on elfcosmetics.com
This holds it!
This product is my holy grail for my eyebrows, i have thick hair and it doesn’t make my hair look like a big lump of hair but instead the comb helps me have a nice design.