The Ordinary Natural Moisturizing Factors + Hyaluronic Acid Daily Moisturizer - 3.3 fl oz - Ulta Beauty
$12.50 ($3.79/fluid ounce)
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Guests are saying
This moisturizer has garnered a loyal following among guests for its lightweight texture and effective hydration. Many appreciate its ability to provide a smooth base for makeup while keeping skin soft and radiant. It is particularly favored for its affordability and suitability for various skin types, including sensitive and acne-prone skin. However, some guests have noted issues with pilling and heaviness, suggesting it may not be ideal for everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1867 reviews
Hydrates Skin: 4.27 out of 5
Good for Sensitive Skin: 4.31 out of 5
Moisturizing: 4.34 out of 5
Nourishing: 4.24 out of 5
Lightweight: 4 out of 5
75% would recommend
79 recommendations
5 out of 5 stars
19 February, 2026
originally posted on http://www.ulta.com

I would definitely buy this product again
This moisturizer is really nice, non greasy and has hyauralonic acid in it to plump skin. Priced reasonably and only takes a small amount. I would recommend it to everyone needing a good moisturizer.
4 out of 5 stars
13 February, 2026
originally posted on http://www.ulta.com

Love thisss
This moisturizer is amazing! Perfect for dry skin and doesn't clog my pores. This is my third bottle!
4 out of 5 stars
13 February, 2026
originally posted on http://www.ulta.com

Not so ordinary
I like the products because they work and are inexpensive compared to other like products.
2 out of 5 stars
11 February, 2026
originally posted on http://www.ulta.com

Clogging ingredients
I struggle with texture, clogged pores, and black heads. The medication I use requires a 'no active ingredients' moisturizer. I thought i found it in this moisturizer, since they advertise as non-comedogenic. This formula actually contains Oleic Acid, which is a pore clogging ingredient. I didnt realize this and my texture and black heads were awful even with my medication. When I switched to a different moisturizer without clogging ingredients, the issue stopped immediately. I suggest that if you deal with texture or clogging pores, dont use this moisturizer.
5 out of 5 stars
7 February, 2026
originally posted on http://www.ulta.com

Love this product
My daughter loves this brand and everything about it !!
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026Verified purchase
(no review title)
I have bought this product before, I believe in it. My face feels soft after using it.
1 out of 5 stars
4 February, 2026
originally posted on http://www.ulta.com

CAUSED ACNE
I used this product for a long time thinking that my acne was jsut bc i was a teen and my hormones were acting up but i did more resesrch recently on all my products and this was the only one that wasn't noncomedogenic. I used this product for almost a year and had horrible acne the whole time now its been a few werks with out it and my skin has fully cleared up. I was very disappointed but i found an alternative (elf holy hydration moisturizer).
1 out of 5 stars
31 January, 2026
originally posted on http://www.ulta.com

Lauder product
Sadly, after using this product for three years, I have just come to find that it is part of the Lauder brands, and I simply can't support this criminal operation
1 out of 5 stars
Thumbs down graphic, would not recommend
25 January, 2026Verified purchase
(no review title)
NOT FOR SENSITIVE SKIN!
5 out of 5 stars
21 January, 2026
originally posted on http://www.ulta.com

Really great moisturizer
I have been using it for a week now and my skin has noticeably improved in texture and tone. I have pretty dry skin, especially in the winter in the desert, and this has really saved my skin. I don't think people are rubbing it in properly or using way too much when complaining about a white cast or it feeling too greasy. I saw comments on pilling and I haven't experienced that. I have been layering this product with other serums some nights and also wearing makeup over it and the texture of my skin remains smooth. I also like that ordinary doesn't scent their products since I avoid putting fragrances on my skin as much as possible. I reapply it a few times a day because of how plump and hydrated it makes my skin feel. Will definitely buy again.
5 out of 5 stars
21 January, 2026
originally posted on http://www.ulta.com

My skin loves it!
I've tried so many moisturizers this one is Definitely the best by far!
3 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com

Would not buy again
Used this product several times before. Decided to buy again but was not impressed with it. Could be that my skin changed or they changed the ingredients or something. Not impressed with it.
5 out of 5 stars
19 January, 2026
originally posted on http://www.ulta.com

I'm buy always
Estoy encantada con esos productos me dejan la piel súper bella.
2 out of 5 stars
17 January, 2026
originally posted on http://www.ulta.com

It's A Grease Bomb!
This has been my favorite moisturizer for years, but this last tube I bought is awful. What happened? I look like somebody has poured oil all over my face and no amount of make up or powder will hide it. Never going to buy this again. Incredibly disappointed and bummed.
5 out of 5 stars
15 January, 2026
originally posted on http://www.ulta.com

This creme is light & feels amazing on your skin!
I am very happy with this creme & the price. My new go to creme.
1 out of 5 stars
14 January, 2026
originally posted on http://www.ulta.com

mediocre
this actually sucks it keeps leaving a white cast like its sunscreen. litterally takes forever to absorb into my skin it just sucks what else can i say
2 out of 5 stars
14 January, 2026
originally posted on http://www.ulta.com

caused some acne
i would not recommend for oily and acne prone skin, it broke me out after using for about 4 days! it also left an oily film on my skin which is already oily as is!!
5 out of 5 stars
10 January, 2026
originally posted on http://www.ulta.com

Most Favorite
I use this product daily. Goes on smooth and feels great to my skin. Good for under Makeup.
5 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com

12/10
Can I get this in a liter w/ a pump?? I use this on my whole body & have been repurchasing since middle school. I need a bigger size please!
5 out of 5 stars
31 December, 2025
originally posted on http://www.ulta.com

I'm obsessed with this moisturizer
I've repurchased over 5 times and will continue to do so. I have acne prone skin and this has been my go to moisturizer for the last couple years. It's thick but doesn't clog your pores and not greasy at all. Just makes your face feel so good. I love this product, it's amazing!