The Great 8 Pillars - by Christopher Peer (Paperback)

Book Synopsis

Many manufacturing business owners see marketing as nothing more than smoke and mirrors.

When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.



Christopher Peer knows there's another way.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.

Review Quotes

"Chris has done three very brave things here. First, he has focused on the very difficult but wholly underserved B2B manufacturing segment. Second, he has created a process specifically geared for this task with built-in ROI measurements (in digital marketing!). And last, he fearlessly shared his methods with the world through this book. This is a book that impacts the reader, as evidenced by my own visceral cringe as I read certain key themes (e.g. "Play stupid games, win stupid prizes"). My advice: be very self-aware as you read. Be honest with yourself about the stuff that hasn't worked in the past and be open to the real wisdom offered here. Clean out your own 'stupid prizes' drawer and be brutally honest about the real ROI of your marketing efforts."

- Jim Tennant, professional EOS Implementer and CEO coach at CultureShoc

"I just finished reading The Great 8 Pillars and I could not be more motivated! Unlike most marketing books that are all talk and no action, this one is practical, insightful, and has no BS. As a marketing guide for manufacturers, it is a must-read! So if you are ready to level up your marketing game, pick up the book The Great 8 Pillars and get to work. It's the best marketing advice I've received in years!"

- Mike Meadows, President of 1st Day School Supplies