Sun Bum Texturizing Surf Paste Styling Product - 3oz
$15.29 ($5.10/ounce)See 1 deal for this item
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Guests are saying
This hair styling paste is a favorite among guests for its delightful beachy scent and effective hold. It works well for various hair types, providing a flexible texture without leaving a greasy residue. Many guests appreciate its ability to define curls and maintain a natural look throughout the day. The product is also praised for its easy application and clean finish, making it a go-to choice for effortless styling.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 157 reviews
effectiveness: 4.88 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
6 recommendations
5 out of 5 stars
11 March, 2026
originally posted on sunbum.com
I had been contemplating buying
I had been contemplating buying the Texturizing Surf Paste as I am a bit of a paste snob. The hold was perfect for my pixie cut giving my hair a nice texture. The paste's texture is different than what I am used to but I have continuted to use it since returning home from vacation and have fallen in love with it. Will buy again. My husband also loves it and he is also a paste snob!
5 out of 5 stars
27 February, 2026
originally posted on sunbum.com
beautiful work :))
absolutely fantastic!! I have super straight hair and this gives me the little fluffiness I need to live out my ideal surf dreams (^_^). Also!! package so cute!! I always look forward to seeing it come in the mail!! The surf paste adds so much texture I genuinely was not able to achieve otherwise and I adore how long it stays in for. and! one of my favorite smells!!!! just like the beach!!!!!!
3 out of 5 stars
19 February, 2026
originally posted on sunbum.com
Great product… EXCEPT
I LOVE almost everything about the Surf Paste. What I love is the smell for sure! I do love the style I can achieve with it! But… The texture is a BIG problem. I’ll explain. I’ve purchased several containers of your product to be sure I have it on hand if it is ever discontinued (surf paste by Garnier Fructis). It appears that over time, your product turns in a very thick wax instead of the creamy texture it has when it’s new. The texture it becomes is very hard (no pun) to manage in styling my hair. I suppose I’ll have to just use my remaining supply and just replace when I need it as it looks like the shelf life is going prevent me from keeping a stock. I included a picture of the four I have and you can actually see a change in color from the newest one on the left to the oldest one on the right.
5 out of 5 stars
5 January, 2026Verified purchase
(no review title)
This styling paste is great! It holds my hair well, giving it a nice wavy texture. And it smells good! It is the only styling product I use now.
5 out of 5 stars
23 December, 2025
originally posted on sunbum.com
This is perfect! I use
This is perfect! I use it for days at the office and smell like vacation all day.
5 out of 5 stars
28 July, 2025
originally posted on sunbum.com
Good hold and gives my
Good hold and gives my hair that wet look even though it’s dry. Residue is easy to massage into hair and I’ve gotten several compliments about my hair smelling good
5 out of 5 stars
26 July, 2025
originally posted on sunbum.com
Apart from the wonderful smell,
Apart from the wonderful smell, this product has the right amount of hold for my fine hair to hold the style I want. Does not leave hair feeling heavy or greasy. The best styling product I have used.
5 out of 5 stars
9 July, 2025
originally posted on sunbum.com
This hair product’s hold isn’t
This hair product’s hold isn’t quite as strong as what I typically go for, but it smells so great that I honestly don’t care. I filled up a bag with five of them and appreciate the discount that comes with it.
5 out of 5 stars
26 June, 2025
originally posted on sunbum.com
The BEST!!
Even though I am a girl, I use the product for my hair almost every day. It has such an amazing scent of Summer :) It has a nice medium hold without making your hair hard or greasy. I use a little slick back brush to apply it. I can 100% say that you do need this. It is very versatile and a little bit goes a long way!
5 out of 5 stars
11 March, 2025
originally posted on sunbum.com
Great smell, classic sunbum. 7-10
Great smell, classic sunbum. 7-10 hold, gives a product free look
5 out of 5 stars
4 February, 2025
originally posted on sunbum.com
Works great. My boyfriend loves
Works great. My boyfriend loves it. Will keep buying.
5 out of 5 stars
14 October, 2024
originally posted on sunbum.com
Love EVERYTHING! Amazing smell, consistently
Love EVERYTHING! Amazing smell, consistently quality products - I love that you don't change anything like it seems like all the other companies subtly do. You've got a perfect product!
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2024Verified purchase
Try it...
The smell alone is worth the 5 stars but because it doesn’t leave your hair looking greasy. Purchased a lot of styling products for my 3 sons and this is the one that is the best.
5 out of 5 stars
15 July, 2024
originally posted on sunbum.com
Smells AMAZING and defines my
Smells AMAZING and defines my husbands short curly hair!
5 out of 5 stars
7 July, 2024
originally posted on sunbum.com
Light and flexible hold, easy
Light and flexible hold, easy to use and cleans up well. It doesn’t leave your hair feeling stiff which I like. Smells like summer
5 out of 5 stars
19 June, 2024
originally posted on sunbum.com
Love this stuff. Holds well,
Love this stuff. Holds well, smells awesome and leaves my hair soft and full after a wash. 10/10
5 out of 5 stars
26 May, 2024
originally posted on sunbum.com
Bought this for my grandson
Bought this for my grandson who has ‘chicken head’ every morning and it’s works!!! Smells good too
5 out of 5 stars
13 May, 2024
originally posted on sunbum.com
This works so great. Just
This works so great. Just love the smell and texture.
5 out of 5 stars
20 April, 2024
originally posted on sunbum.com
If I could give this
If I could give this 25,000 stars I WOULD! This is hard to find, I can’t actually find it in any store near me and that makes me wonder away to other products that just do NOT do the job. This is a perfect cream wax for fine curly hair. It’s not too heavy, not too light. You will smell like you are ready to hit the beach.
5 out of 5 stars
15 April, 2024
originally posted on sunbum.com
Hold well, very very thick,
Hold well, very very thick, love the smell. Helped with styling curly hair.