Strategic Management of Health Care Organizations - 9th Edition by Peter M Ginter & W Jack Duncan & Linda E Swayne (Paperback)

About the Book

"A structured strategic management approach is needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations. The ninth edition of Strategic Management of Health Care Organizations has been revised to make strategic thinking and translating that thinking into comprehensive strategic plans easier to teach and easier to accomplish in practice. In addition, the chapters of the ninth edition have been made more concise without diluting or eliminating the essential strategic thinking and planning content. In doing so, the comprehensive examples of concepts introduced within the chapters have been moved to Part 4 Strategic Management of Health Care Organizations Resources to streamline the presentation of the strategic methods, issues, and practical steps. The approach allows the reader to understand the entire process presented in the chapters before attempting to apply the concepts. The comprehensive examples demonstrate to the student how a finished strategic analysis might look"-- Provided by publisher.

Book Synopsis

Updated guide on essential strategic management practices for health care organisations

Strategic Management of Health Care Organizations delivers an essential framework for leading health care organisations through strategic management, examining the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum. This Ninth Edition contains numerous updates on the rapid advancements in the field of health care, different health care settings, and natural disasters in a healthcare context, with revisions to existing content reflecting the latest research and methodology in the field.

This book shows readers how to:

• Map and analyse external issues, trends and events in the general environment, the health care system, and the service area
• Conduct a comprehensive service area competitor analysis and perform an internal analysis to determine competitive advantages and disadvantages
• Develop directional strategies, identify strategic alternatives, and make rational strategic decisions
• Create effective value-adding service delivery and support strategies, and translate service delivery and support plans into specific action plans

Strategic Management of Health Care Organizations provides heath care management students and health care administrators with essential foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry.

From the Back Cover

Updated Framework for the Strategic Management of Health Care Organizations

The Ninth Edition of Strategic Management of Health Care Organizations continues to advocate the importance of strategic thinking in healthcare leadership, delivering a framework for a complete strategic management process in health care organizations worldwide through the key elements of strategic thinking, strategic planning, and managing strategic momentum. This book includes clear discussion of concepts including health services external analysis, organizational internal analysis, the development of directional strategies, strategy alternative identification and evaluation, and the development and management of implementation strategies.

This new edition contains numerous updates, including new chapters on health care settings, the rate and types of change taking place in the industry, disruptive disasters and catastrophic events such as hurricanes, tornados, floods, fires, earthquakes and pandemics, and strategic measurement and control through the development of metrics. Existing chapters have been updated with the latest research and developments and made more concise to streamline the presentation of strategic methods, issues, and practical steps.

Strategic Management of Health Care Organizations is required reading for strategic managers seeking to become strategic thinkers with the ability to evaluate a rapidly changing industry, analyze data, question assumptions, and develop new ideas.

About the Author

Peter M. Ginter Ph.D., is University Professor and Professor of Health Policy and Organization in the School of Public Health at the University of Alabama at Birmingham.

W. Jack Duncan Ph.D., is Professor and University Scholar Emeritus in the Collat School of Business and School of Public Health at the University of Alabama at Birmingham.

Linda E. Swayne is Professor of Marketing Emerita, Belk College of Business, The University of North Carolina Charlotte.