Social First Brands - by Tom Miner (Paperback)

About the Book

Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.

Book Synopsis

How can you build a social media strategy that outlasts trends and delivers real impact?

Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.

By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value.

You will learn how to:
- Develop a bespoke social media strategy aligned with brand principles
- Build communities that foster loyalty and advocacy
- Define and apply a distinctive, consistent brand personality online
- Optimize content to resonate across audiences and platforms

With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact.

Themes include: strategy, principles, social media optimization, brand personality, audience engagement, community building

Review Quotes

"Masterpiece. A captivating read blending art and science sure to help you navigate the ever-changing world of social media. Read this page-turner if you want to take your brand to new heights."-- "Terence Reilly, the Executive Vice President and Brand President at HEYDUDE"

"Tom is a brilliant marketer and equally brilliant writer. Whether you're a social media pro trying to prove ROI, or an exec asking for it, Social First Brands will make you reevaluate what you think you know about building a brand for social media."-- "Emily Sly, Head of Marketing at PopSockets"

About the Author

Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.