About the Book

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

Book Synopsis

How can senior leaders harness cultural relevance to drive resilient, future-ready brands?

Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.

You'll learn how to:
- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity

Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.

Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness

Review Quotes

"In an era where culture is the currency of relevance, Leila Fataar's work is a bold manifesto for businesses to act with authenticity, empathy, and cultural intelligence."-- "MARTIN RAYMOND, co-founder of The Future Laboratory"

"The MUST READ of 2025 for all CEOs, CMOs and growth leaders. THE comprehensive guide to what, why and how to build Culture-Led Brands. Fataar re-constructs brand building for today's landscape"-- "JULIE BRAMHAM, Managing Director, Diageo Luxury Group"

"This book holds the key to unlock how to credibly use culture to your financial benefit inside and outside the board room!"-- "RACHEL MUSCAT, Co-Founder of Humanrace with Pharrell and formerly of adidas"

About the Author

Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.