Sponsored
Samsung S90F 55" 4K OLED Smart TV
$1,799.99
Out of Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. Whats in the Box
•S90F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 55" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 27.9 inches (H) x 48.2 inches (W) x 1.6 inches (D)
Weight: 35.3 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 2.8 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 10.4 inches
Product Height with Stand: 30.5 inches
Product Width with Stand: 48.2 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254596
UPC: 887276945255
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 33 inches length x 6 inches width x 54 inches height
Estimated ship weight: 50.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Samsung S90F OLED TV impresses with its stunning picture quality, vibrant colors, and exceptional sound, making it a perfect choice for both gaming and movie nights. Guests appreciate its user-friendly interface and smart features, including AI calibration and seamless integration with streaming services. While some have noted minor design flaws, the overall experience is overwhelmingly positive, highlighting its value as a versatile entertainment hub for any home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 334 reviews
0% would recommend
1 recommendations
5 out of 5 stars
31 December, 2025
originally posted on Samsung US
Love this tv
[This review was collected as part of a promotion.] The brightness,the tech, i love the bluetooth. I connect the bluetooth with my headphone
5 out of 5 stars
30 December, 2025
originally posted on Samsung US
Great picture with wide viewing angle
[This review was collected as part of a promotion.] Very nice picture. Very wide viewing angle with good picture from side.
5 out of 5 stars
27 December, 2025
originally posted on Samsung US
The TV is superb in all ramifications!
[This review was collected as part of a promotion.] I would have truly regretted it if I hadn’t purchased the 77" S90F OLED TV. This TV outperforms every other set I’ve seen in brightness, sharpness, and color accuracy. The picture quality is flawless, with no visible blemishes at all. Choosing the 77" model was absolutely the right decision, and to be honest, I fell in love with this TV. It made our family Christmas celebration extra special—we enjoyed watching the Hollywood Christmas Parade and the Disneyland show together. It was well worth the investment, especially thanks to Samsung’s sales promotion. No regrets at all. Samsung really got this one right.
5 out of 5 stars
25 December, 2025
originally posted on Samsung US
The S90F pairs well with PC gaming
[This review was collected as part of a promotion.] Very happy with this purchase, I honestly didn't expect to enjoy it so much. I have my 9800x3d, 5080 rig hooked up to it more than my 240hz 4k OLED monitor. I also really like using my s25 ultra as a remote
5 out of 5 stars
23 December, 2025
originally posted on Samsung US
Perfect Picture
[This review was collected as part of a promotion.] The colors on this TV are brilliant as if you are there in person. The remote for the TV is small and provides navigation through the many features of the device. The TV's menus are easy to navigate and allow for all type of video enjoyment.
4 out of 5 stars
22 December, 2025
originally posted on Samsung US
Pretty good
[This review was collected as part of a promotion.] Its pretty good for the price, but the colors can be inaccurate or look off unless watching directly from the front of the TV and not any other angle.
5 out of 5 stars
20 December, 2025
originally posted on Samsung US
This is a very good TV
[This review was collected as part of a promotion.] We have been wanting to upgrade for awhile, and boy are we glad we have. The picture looks fantastic no matter where you are in the. We have gone back and watched movies/series we have watched in the past just to enjoy them on the television. You will not be disappointed.
4 out of 5 stars
20 December, 2025
originally posted on Samsung US
Great screen and Picture
[This review was collected as part of a promotion.] Only issue I have is that it is too difficult to clean the screen even with the lightest touch and best practices, even a light fingerprint smudge is difficult to clear. It leaves an after mark which takes time to clear. Screen should not be that sensitive or difficult to clean
5 out of 5 stars
20 December, 2025
originally posted on Samsung US
TV Is The Best QLED
[This review was collected as part of a promotion.] TV has awesome picture quality. The colors are vibrant and really stand out. The settings menu is easy to navigate and the set up was extremely easy. Love that this TV has 4K capability.
5 out of 5 stars
20 December, 2025
originally posted on Samsung US
S90F OLED TV ( 2025 )
[This review was collected as part of a promotion.] Great TV. The picture quality is outstanding. I bought a 65 inch because I didn't have the room for a bigger one. I can just imagine what a bigger screen would look like. It would be phenomenal. I had it installed professionally, but it looked like it was easy. Didn't take no time at all. I purchased it at a great price. I am very Happy with it, so I highly recommend this TV.
1 out of 5 stars
20 December, 2025
originally posted on Samsung US
Don’t buy this TV
[This review was collected as part of a promotion.] This TV’s quality of picture in low light scenes is beyond bad. Movies and some TV shows that have low light scenes are barely visible on this set. To be clear, you can’t even make out the people in the scene or anything else in it. I purchased 2 sets for my house and returning both of them. We watch TV in a darker room and thought that the OLED would be best. I guess I was mistaken! I am checking into QLED or may just revert back to using my 10 year old sets that had perfect pictures still. I have always been a Samsung user for my TV’s and am very disappointed in this set.
1 reply from Samsung Specialist team - 11 days ago
MarkinNYS, We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist
5 out of 5 stars
18 December, 2025
originally posted on Samsung US
This product is amazing .
[This review was collected as part of a promotion.] I love playing my switch games and I love watching movies and especially with the surround sound. I recommend
5 out of 5 stars
17 December, 2025
originally posted on Samsung US
Great device.
[This review was collected as part of a promotion.] Have been using it for a week. It's loos nice and goes well for my space
4 out of 5 stars
17 December, 2025
originally posted on Samsung Australia
My TV
Upgraded from Samsung 4year Qled - Oled TV is outstanding and highly recommended. Interface is excellent The remote is a design failure on multiple points. See previous reviews Much easier to charge via USB cable Samsung should offer a standard backlit control you can buy now
5 out of 5 stars
16 December, 2025
originally posted on Samsung Canada
Excellent choice
A superior product , amazing sound and picture and very user friendly. An excellent purchase that I will keep for years to come.
5 out of 5 stars
16 December, 2025
originally posted on Samsung Canada
s95f for pc use
Bought this oled specifically for pc gaming. 14900k with a rog astral 5090. this tv does not dissapoint! color accuracy is second to none. qd oled is fantastic not to mention the 165hz refresh rate. If you want the best tv for pc gaming this is it!!
4 out of 5 stars
16 December, 2025
originally posted on Samsung Canada
Bigger remote control.
Bought two weeks ago .The remote control is to small for people with vision problem.
5 out of 5 stars
16 December, 2025
originally posted on Samsung US
Great picture quality
[This review was collected as part of a promotion.] Great picture and looks. vibrant color and smart tv
3 out of 5 stars
15 December, 2025
originally posted on Samsung Canada
nice picture
so far i am very happy but still learning what it can do
5 out of 5 stars
15 December, 2025
originally posted on Samsung Canada
Great features
fWe are living our tv. The colour is amazing. Looking forward to many years of this