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Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper

$26.99 ($0.37/100 count)

SizeMega
Count24

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.2 inches length x 13 inches width x 8.9 inches height
Estimated ship weight: 9.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by DarciT - 2 years ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 9 months ago
  • A: Couldn’t agree more.need natural color!!

    submitted byBeckari2 - 4 months ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 1 year ago
  • A: CK If you want somthing non chemical/toxin-free, just wash your butt with water.

    submitted byMeanie - 9 days ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 2 years ago
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 11 months ago
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 1 year ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 2 years ago
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 1 year ago
  • A: This is how strong it is. I'm a single guy and bought a case of 24 over 2 years ago and I still have some! I only need a 12 pack per year and have some left. 3 squares does it; lasts forever.

    submitted byJonny - 26 days ago

Q: is it fragrance free and chemical free?

submitted by Claire - 2 years ago
  • A: The company’s reply is very ambiguous. While they say they are ECF, the other wording makes them sound TCF.

    submitted byHK - 2 months ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 2 years ago
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 4 months ago

Q: Is bamboo toilet soft?

submitted by Jenny - 2 years ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 2 years ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 1 year ago
  • A: Yes it’s soft and strong

    submitted byPatty - 11 months ago
  • A: In order to get strenght, you must compromise on softness; solf tissue tends to fall apart and strong tissue isn't very soft. The compromise here is comfortable, yet strong. I wouldn't go back.

    submitted byJonny - 26 days ago

Q: Is it approved for septic tanks?

submitted by SS - 4 years ago
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 2 years ago
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenn M - 4 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 4 years ago
    Brand expert
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 4 years ago

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 1 year ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 1 year ago
    Brand expert

Q: How is it white without bleaching?

submitted by Kate - 25 days ago
  • A: Hi Kate, we whiten our bamboo toilet paper using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products.

    submitted byReel Paper - 25 days ago
    Brand expert

Q: Is this toilet paper free of PFAS?

submitted by Nina Elyse - 2 months ago
  • A: Hi Nina, yes it is!

    submitted byReel Paper - 2 months ago
    Brand expert

Q: Is this septic safe?

submitted by Dawna - 2 months ago
  • A: Hi Dawna, our toilet paper is septic safe and has been certified "ready biodegradable". Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 2 months ago
    Brand expert

Q: What are ALL the ingredients and chemicals, please.

submitted by mcoffeesnob - 3 months ago
  • A: Hi, the toilet paper is made from 100% bamboo. We whiten our toilet paper using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products.

    submitted byReel Paper - 3 months ago
    Brand expert

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4.8 out of 5 stars with 6463 reviews
quality: 4.46 out of 5
softness: 3.95 out of 5
thickness: 4.34 out of 5
value: 4.12 out of 5
82% would recommend
855 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase

The best!

I love this toilet paper! A much more safer choice!
Avery
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026

(no review title)

That was the best paper I ever used in my life.
Marvin
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase

Love it!

My new and only toilet paper i will buy. i personally use toilet paper on that time of the month and it cleans up everything well without going through the paper or through half the roll in one setting. cute packaging too especially if you have an aesthetic going!
Natalya
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase

(no review title)

Love this toilet paper
Renee
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
5 January, 2026Verified purchase

No gentrle

Very thin and rough texture
Mamamaria
Did you find this review helpful?
5 out of 5 stars
5 January, 2026
originally posted on Reel
Image

I love real bamboo toilet

I love real bamboo toilet paper. It’s a great eco-friendlyalternative, is extremely lightweight and easy to store.
Joshua D.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase

(no review title)

This is the best toilet paper that I have ever used. The price is great as well for the quality & quantity
Quest Bars
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 January, 2026
originally posted on Reel
Image

I have to say I

I have to say I absolutely love this toilet paper and I will never use anything else. . . . . I also got the paper towels and love them also😀😀
Linda H.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase

Budget TP for a premium price

Falls apart, thin, linty.
DarthScrubbie
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
1 January, 2026
originally posted on Reel
Image

First time purchaser

I usually use a different brand of bamboo toilet tissue but decided to switch it up & give this brand a try. The only difference that I can discern between the two is that my previous TP was a darker tan in color vs Reel’s lighter beige color. However, my previous TP advertised it was not bleached. Reel states it is free of dyes and fragrances…not sure if that means it’s bleached or not. Both brands are strong & don’t disintegrate when used like some conventional TP. Neither brand uses plastic in their packaging however, Reel’s rolls are individually paper wrapped which is nice on a more sanitary basis. Having switched to bamboo TP about a year ago, I definitely prefer it to conventional toilet tissue.
Cindy R.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase

Found a winner

Great feel and results when wiping your bum with nontoxic chemicals. The paper doesn’t breakup and leave pieces like cheap toilet does. I am happy we came across this paper and hope target keeps it in stock. Plus the packing is nice.
Crys
quality: 5 out of 5
softness: 4 out of 5
thickness: 4 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026Verified purchase

Ugh...avoid the plumber fees

$525 was the check I wrote out to the plumber today. This tissue created a jam 110’ away from the house. Plumber said it was the 2nd call this week because of bamboo toilet tissue. Please Target and Reel, refund me for quality issues.
Jessica
quality: 1 out of 5
softness: 3 out of 5
thickness: 4 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
30 December, 2025
originally posted on Reel
Image

Solid

I received my first shipment of Reel Bamboo toilet paper a few days ago and have been very satisfied with the product. The sheets are hardy which results in less sheets per use and each roll is individually wrapped. The subscription is very convenient and hassle-free.
Gloria W.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase

Our go to now!

go to toilet paper now! love that it's free of all the bad stuff, and earth friendly! The only TP we use now, our family loves it!
gmbabk13
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase

Bamboo toilet paper

Great stuff. I chose after having pipe issues better breakdown than the normal toilet paper and better for you wo all those chemicals they put in toilet paper.
Traci
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase

5 out of 5 butts prefer it

The only tp I will buy from here-on-out. It’s soft and doesn’t leave behind a bunch of ‘fuzzies’ from tiny fibers poofin’ around.
KIMMEL
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase

(no review title)

Durable
Tammy
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase

(no review title)

Great quality. So glad Target carries this product
DD
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
24 December, 2025
originally posted on Reel
Image

Reel bamboo toilet Paper

This is the 1st time buying a brand of toilet paper that did not have chemicals that irritated the skin. Thanks
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase

Better for the planet

The strength and quality is superior. It’s als easy on the septic system. It’s soft but firm. The sheet count is great. I will forever choose reel over other competitors. I hate the thought of killing trees for TP. This is an awesome green alternative.
Tiki
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

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