Purina ONE SmartBlend True Instinct Natural Real Salmon & Fish Flavor Dry Dog Food - 7.4lbs
$16.99 ($0.14/ounce)
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4.7 out of 5 stars with 3026 ratings
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4.6 out of 5 stars with 635 ratings
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4.8 out of 5 stars with 4168 ratings
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$16.99 - $64.99
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4.7 out of 5 stars with 1682 ratings
$16.99 - $50.99
$5 Target GiftCard with 2 select pet food
4.6 out of 5 stars with 635 ratings
$12.99 - $55.99
$5 Target GiftCard with 2 select pet food
4.8 out of 5 stars with 429 ratings
$16.29 - $60.99
$5 Target GiftCard with 2 select pet food
4.8 out of 5 stars with 4168 ratings
$16.29 - $60.99
$5 Target GiftCard with 2 select pet food
4.7 out of 5 stars with 3026 ratings
4.8 out of 5 stars with 1063 reviews
dog likes it: 4.88 out of 5
easy to digest: 4.82 out of 5
nutrition: 4.72 out of 5
quality: 4.67 out of 5
value: 4.58 out of 5
87% would recommend
57 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
Happy dogs
My dog was allergic to chicken. This is perfect and she loves the salmon.
5 out of 5 stars
2 January, 2026
originally posted on purina.com
Dog Yum!
[This review was collected as part of a promotion.] My dogs love this food, we have seen a huge difference in them since we switched. Happier, healthy and full of good nutrition!
5 out of 5 stars
1 January, 2026
originally posted on purina.com
Great Food
[This review was collected as part of a promotion.] My dogs love this stuff they never refuse it it's tasty 8 have picky eaters
5 out of 5 stars
31 December, 2025
originally posted on purina.com
Dog loves it
[This review was collected as part of a promotion.] My dog craves the flavors and has shown increased energy. The Salmon and Tuna flavors have satisfied her appetite
1 reply from The ONE Team team - 13 days ago
Thank you for sharing this with us. We're happy to hear that your dog enjoys ONE True Instinct With Real Salmon and Tuna Natural With Added Vitamins, Minerals and Nutrients High Protein Dog Food Dry Formula, and you're seeing a positive change in her health. We appreciate your positive feedback and continuous support. - The ONE Team
5 out of 5 stars
29 December, 2025
originally posted on purina.com
My dog loves this!
[This review was collected as part of a promotion.] This is dog’s all-time favorite food. The fish really helps with her coat shine and improves her skin. She is always so excited to eat. This is our go to food!
5 out of 5 stars
26 December, 2025
originally posted on purina.com
Dog Loves
[This review was collected as part of a promotion.] This is the first dry dog food my Border Collie will eat twithout needing to mix wet food or broth to enhance the flavor.
4 out of 5 stars
23 December, 2025
originally posted on purina.com
true instinct
[This review was collected as part of a promotion.] True instinct is what my dog likes and she’s very healthy and energetic and loves her food
4 out of 5 stars
20 December, 2025
originally posted on purina.com
Good variation.
[This review was collected as part of a promotion.] My dog liked this true instinct food, it was nice for variation, flavor and protein. It did give him a slight stomach issue though.
5 out of 5 stars
19 December, 2025Verified purchase
(no review title)
Pet likes it
5 out of 5 stars
18 December, 2025
originally posted on purina.com
The best for your pet!
[This review was collected as part of a promotion.] We tried so many different brands of dog food looking for one that was healthy, affordable and tasty. Purina true instict was the one. So glad to have found this dog food.
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
No more tear stains!
This dog food has eliminated my pup’s tear stains. Mind you, it doesn’t rid existing stains. It doesn’t cause staining like the many brands and meat sources I’ve tried. Plus Benny loves how it tastes.
5 out of 5 stars
16 December, 2025
originally posted on purina.com
Dogs love it. It’s a great price.
[This review was collected as part of a promotion.] Both are rescues love this dog. It’s convenient to get at the local store and a great price. We also use it as a little treat once in a while a couple pieces of kibble.
5 out of 5 stars
16 December, 2025
originally posted on purina.com
Love the freeze dried chunks
[This review was collected as part of a promotion.] My dogs love this food for the freeze dried food it's their favorite part of the food.
5 out of 5 stars
16 December, 2025
originally posted on purina.com
My dogs are a big fan of the freezedried
[This review was collected as part of a promotion.] My dogs really like the freeze dried chunks in the food, sometimes we put a little water in the food to soften up the food and they still love it.
5 out of 5 stars
15 December, 2025
originally posted on purina.com
Best Ever
[This review was collected as part of a promotion.] My picky dogs are willing to scarf this dog kibble down like it's the tastiest food ever. Which is great because they have very sensitive stomachs and will have diarrhea with most foods. I use this kibble daily, and a dose of pepto bismol twice a week, and they now have solid poop finally. Thank goodness I found something they can handle.
4 out of 5 stars
14 December, 2025
originally posted on purina.com
Good food
[This review was collected as part of a promotion.] I just switched my dog from Purina Pro Plan to Purina One since it’s more cost effective for me currently. So far she loves it!
5 out of 5 stars
12 December, 2025
originally posted on purina.com
Dog food
[This review was collected as part of a promotion.] My vet recommend this product for my 5 year old dog that was having skin reactions , since using it no more issues and he loves it.
4 out of 5 stars
12 December, 2025
originally posted on purina.com
Dogs love the salmon!
[This review was collected as part of a promotion.] My dogs love the salmon and the bits of protein in the mix. Gives them something exciting to search for when they eat!
5 out of 5 stars
9 December, 2025
originally posted on purina.com
Purina one true instinct
[This review was collected as part of a promotion.] Purina one true instinct Tina lfavor is good food my dogs love. Nice tender bites
5 out of 5 stars
7 December, 2025Verified purchase
(no review title)
Easy to order online and pick up curbside!!