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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food
$16.99 ($0.14/ounce)
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About this item
Highlights
- Real turkey is the number 1 ingredient in this dog dry food
- Natural dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
- Premium high protein dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
- Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
- Dog dry food formula crafted in Purina-owned, U.S. facilities
Description
Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Joint Health
Dietary Needs: Naturally Flavored, High Protein
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 7.4 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910481
UPC: 017800154567
Item Number (DPCI): 083-06-0145
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Amount :
% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423' '
Shipping details
Estimated ship dimensions: 6.37 inches length x 10.21 inches width x 14.94 inches height
Estimated ship weight: 7.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this contain any food coloring or dye?
submitted by BichonMom - 7 years ago
A: Great question! This recipe does contain caramel color. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expertA: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend
submitted byParina DOne - 1 year ago
Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?
submitted by grego - 7 years ago
A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expert
Q: What is the size of the kibble? I have toy dogs.
submitted by Loon Gal - 8 years ago
A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team
submitted byPurina - 7 years agoBrand expert
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Guests are saying
This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1654 reviews
dog likes it: 4.52 out of 5
easy to digest: 4.37 out of 5
nutrition: 4.46 out of 5
quality: 4.38 out of 5
value: 4.33 out of 5
86% would recommend
125 recommendations
5 out of 5 stars
21 December, 2025Verified purchase
(no review title)
We have been feeding our dogs this brand for the past 7 years and it has been great
5 out of 5 stars
21 December, 2025
originally posted on purina.com
Works great for my fur family
[This review was collected as part of a promotion.] It is one of the only foods my girl will eat. It sticks to her very well too. She’s finally at a healthy weight and doesn’t have the red dyes that she can’t have. She loves it!
5 out of 5 stars
20 December, 2025
originally posted on purina.com
Purina dog food
[This review was collected as part of a promotion.] My dogs and I love purina dog food. I also feed my cats pirina cat food and they love it. It is a great animal food product
4 out of 5 stars
20 December, 2025
originally posted on purina.com
Dogs love it
[This review was collected as part of a promotion.] We have three very picky dogs the only dry dog food they will eat is this one we love it our dogs have shiny coats great teeth we would recommend this food to anyone
1 reply from The ONE Team team - 17 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
4 out of 5 stars
19 December, 2025
originally posted on purina.com
My dogs love it
[This review was collected as part of a promotion.] My three dogs love the meat pieces and the food is good quality. I will say that one of my boxers will try to pick out the meat morsels and leave the regular pieces of food
1 reply from The ONE Team team - 18 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
5 out of 5 stars
18 December, 2025
originally posted on purina.com
High protein choice my dogs love
[This review was collected as part of a promotion.] I have a one year old large breed and senior small breed and I struggle to find food they’ll both eat. This is a great option the both love and has the protein and nutrients they need.
5 out of 5 stars
17 December, 2025
originally posted on purina.com
Food
[This review was collected as part of a promotion.] I switched to this brand because my dog was have stomach issues when he ate other food. Switching to this food hes seem better
5 out of 5 stars
17 December, 2025
originally posted on purina.com
Real Turkey and Venison
[This review was collected as part of a promotion.] Clementine ate this dry food for the first time and ate every single bite. I will purchase this food for her again.
5 out of 5 stars
17 December, 2025
originally posted on purina.com
Great food for picky eater
[This review was collected as part of a promotion.] Our older dog is picky and this food serves for all her needs. She loves the food and I like the benefits it has for her health.
5 out of 5 stars
17 December, 2025
originally posted on purina.com
Purina One Venison and Turkey
[This review was collected as part of a promotion.] Mabel LOVES it! Empties her bowl immediately. With other foods or varieties, she was as likely to ignore her food as eat it. No need for “enhancement”. I could use it as treats. Nutrition profile is good. She has lots of energy. She’s healthy, strong, lean, and happy.
5 out of 5 stars
14 December, 2025
originally posted on purina.com
Best food for our dogs
[This review was collected as part of a promotion.] My dogs cannot eat any other dog food than this. They are allergic to everything else. And this is the only food they will eat. They will turn their nose up at everything else. I don't know if it's what it's made of or what but they do not like any of the other stuff.
5 out of 5 stars
14 December, 2025
originally posted on purina.com
Great food Molly loves it.
[This review was collected as part of a promotion.] I have to moisten the crunchy bits and she cleans the bowl clean each time.
5 out of 5 stars
14 December, 2025
originally posted on purina.com
My dog really likes it
[This review was collected as part of a promotion.] I went through alot of dog foods before I found one my dog would eat.She really likes the turkey and venison.
5 out of 5 stars
14 December, 2025
originally posted on purina.com
New favorite
[This review was collected as part of a promotion.] Our doggo absolutely loves this! We are so glad that we found this brand since in the past, normally he will just have a lil and then not touch it ever again. Looks like this one’s a winner. Thanks Purina!
5 out of 5 stars
13 December, 2025
originally posted on purina.com
Healthy dog food for a great price
[This review was collected as part of a promotion.] My dogs love it. The quality of the food is great. I always recommend it to all my other pet parent friends.
5 out of 5 stars
13 December, 2025
originally posted on purina.com
Great food
[This review was collected as part of a promotion.] My dog is particular, and she likes this. She will eat this without prompting
5 out of 5 stars
12 December, 2025
originally posted on purina.com
Food
[This review was collected as part of a promotion.] Dog loves this food, shes super spoiled and never eats anything else but this food and yable scraps lol
5 out of 5 stars
12 December, 2025
originally posted on purina.com
Texture, taste and nutrition
[This review was collected as part of a promotion.] I have had Siberian huskies since 1995. I show and compete in skijor races, so a perfect fit, healthy dog with a perfect coat in necessary. I have fed every food you can. Seriously. Samples at fog shows help. Recently I was a puppy camp for a prospective show pup and she came with Purina True Instinct. Multiples three inhaled it, licked the bowls and asked for more. OK, here we come Sam’s Club. Then I had another puppy camp. This one camp with Purina Pro Plan Performance 30-20. My newest show puppy said,” I WANT that. So I now feed 2 kinds of food and my dogs could not be happier. Sunny finished her championship at under 13 months of age. Healthy happy dogs, from the inside out!
3 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
Alright feed
My dog liked it, but over time I noticed he was smelly/fur was dull. I changed his food to a different kind and he’s doing better than being on the food. It might be good for some, but not for my dachshunds.
1 reply from Purina team - 25 days ago
We're very sorry to hear about your dog's experience with Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food, and we were happy to hear that he is doing well now. We take complaints of this nature very seriously, as the health and safety of pets is our number one priority. We'd like to learn more and offer our help. When you have a moment, please call us at 1-866-787-4621 (866-PURINA1). We are available Monday through Saturday from 8 a.m. to 6 p.m. (CT). We look forward to speaking with you soon. - The ONE Team
5 out of 5 stars
11 December, 2025
originally posted on purina.com
My dogs love it
[This review was collected as part of a promotion.] My dogs absolutely love this stuff, it’s made them have more energy and their stools are much more firm