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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 7.4lbs

$16.99 ($0.14/ounce)

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At a glance

About this item

Highlights

  • Real turkey is the number 1 ingredient in this Purina ONE venison and turkey dog food with 30 percent protein that helps support strong muscles, including a healthy heart
  • Natural dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
  • 100 percent Purina ONE dry dog food nutrition for adult dogs and 0 percent fillers means every ingredient has a purpose
  • Premium dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and radiant coat and four antioxidant sources to provide immune support for dogs
  • Complete and balanced dog kibble for adult dogs crafted by a veterinarian recommended brand in Purina-owned, U.S. facilities

Description

Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Joint Health
Dietary Needs: Naturally Flavored, High Protein
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 7.4 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910481
UPC: 017800154567
Item Number (DPCI): 083-06-0145
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423

Shipping details

Estimated ship dimensions: 6.37 inches length x 10.21 inches width x 14.94 inches height
Estimated ship weight: 7.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this contain any food coloring or dye?

submitted by BichonMom - 7 years ago

  • A: Great question! This recipe does contain caramel color. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

  • A: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend

    submitted byParina DOne - 1 year ago

Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?

submitted by grego - 7 years ago

  • A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

Q: What is the size of the kibble? I have toy dogs.

submitted by Loon Gal - 8 years ago

  • A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team

    submitted byPurina - 8 years ago
    Brand expert
See all questions (2)

Additional product information and recommendations

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Guests are saying

This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1791 reviews
    dog likes it: 4.41 out of 5
    easy to digest: 4.27 out of 5
    nutrition: 4.36 out of 5
    quality: 4.29 out of 5
    value: 4.21 out of 5
    84% would recommend
    129 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 February, 2026Verified purchase

    (no review title)

    my dog loves this food. was recommended by vet.
    cupcake
    dog likes it: 5 out of 5
    easy to digest: 5 out of 5
    nutrition: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026Verified purchase

    (no review title)

    Dog loves it
    Recycle
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026Verified purchase

    (no review title)

    Dogs favorite food
    Jennifer
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on purina.com
    Image

    Great!

    [This review was collected as part of a promotion.] My dogs absolute favorite. They love the tender morsels added throughout the food.
    TT
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on purina.com
    Image

    Great food

    [This review was collected as part of a promotion.] My dogs absolutely love this food so it’s one of the only we buy for them at this time.
    Goins
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on purina.com
    Image

    Great for any size adult dog

    [This review was collected as part of a promotion.] We have 2 different sized dogs in the home and they both love this food and can both eat it (food pieces are a good size for both sized dogs)
    Mh
    Did you find this review helpful?
    4 out of 5 stars
    7 February, 2026
    originally posted on purina.com
    Image

    Purina One is #1!

    [This review was collected as part of a promotion.] Purina One True Instinct w/Real turkey and venison is a great. The dogs really like the taste.
    Mnm
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on purina.com
    Image

    Great food

    [This review was collected as part of a promotion.] This product: True Instinct “ is another great addition to my doggy’s diet. He is happy
    Robby
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on purina.com
    Image

    16 year old Chiuahua hunger strike

    [This review was collected as part of a promotion.] My 16-year-old Chihuahua who has three teeth to her mouth decided she wanted this (her pitty sisters kibble not her wet food) as it's also mixed with Purina One wet True Instinct chunks with gravy mixed up over any other form of food. Literally gave me a hunger strike. Glad she will eat this. And she is satisfied enough later to give her sister a few rounds of hardcore playing!!Thanks Purina!
    BEARandAppleJaxGurl
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on purina.com
    Image

    Eat

    [This review was collected as part of a promotion.] Found this new food, my furbaby loves it, it tender and with no chicken it just great
    Alwayslooking
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on purina.com
    Image

    Love this food

    [This review was collected as part of a promotion.] My Standard Poodle has a sensitive stomach but had grown tired of a special food he had been eating for years. It has been a wild and expensive ride to FINALLY find this turkey and venison flavor. He absolutely has been so excited with his new flavor and has not had any issues. He has not thrown up one time after slowly changing to this brand. He is eating more and never leaves any in his bowl. I am so happy my fur baby is happy.
    Coopersmom
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 February, 2026Verified purchase

    (no review title)

    I was not happy at all with this item, considering the quality was made very poorly, and there were live bugs inside of the bag when opened. I will never buy this brand of food again or any reason.
    1 reply from Purina team - 18 days ago
    We're so sorry to hear about your experience with Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food. It is unacceptable, and there should never be bugs in a Purina product. Infestation typically occurs after product has left our factory, so more information will help us understand where along the journey the insects may have gotten into the food so we can help address this with our partners. We'd like to learn more and offer our support. Please give us a call at 1-866-787-4621 (866-PURINA1) when you have a chance. We are available Monday through Saturday from 8 a.m. to 6 p.m. (CT). We look forward to speaking with you. - The ONE Team
    Melissa
    dog likes it: 1 out of 5
    easy to digest: 1 out of 5
    nutrition: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on purina.com
    Image

    Love it

    [This review was collected as part of a promotion.] My dogs love this food. They are usually picky but they eat this great. It gives them lots of energy
    Madison01
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on purina.com
    Image

    Great for picky eaters

    [This review was collected as part of a promotion.] I have 2 German Shorthair Pointers and my female is such a picky eater except for the True Instinct Turkey and Vension. When she hears that it's time for supper, she patiently waits by her bowl. Love how you can actually see real Turkey pieces in with morsels. Worth every dollar spent.
    GspMama
    Did you find this review helpful?
    4 out of 5 stars
    5 February, 2026
    originally posted on purina.com
    Image

    Delightful

    [This review was collected as part of a promotion.] My dogs love the beef and rice more but this one seem to be a delight to them also
    1 reply from The ONE Team team - 19 days ago
    Thank you for sharing this with us. We're happy to hear that your dogs enjoy eating ONE True Instinct with a Blend of Real Turkey & Venison Dog Food. We appreciate you giving it a try and your continuous support. - The ONE Team
    Lilo
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on purina.com
    Image

    Great dog food

    [This review was collected as part of a promotion.] Best don't have to worry about getting allergies both of my dogs love it have not trouble eating it
    Boyko
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on purina.com
    Image

    True Instinct

    [This review was collected as part of a promotion.] My German Shorthaired Pointer burns ALOT of calories and is a pickey eater. He needed a nutritious, higher fat content food. Purina turkey, duck,quail was d/ced so we turned to turkey/venison and he loves it!! No worries on if he will eat any longer.
    GSPmom
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on purina.com
    Image

    Purina one

    [This review was collected as part of a promotion.] The true instinct turkey and venison seems to be the one my dog loves. Not always available in my store so when they have it I always buy it
    Axel
    Did you find this review helpful?
    4 out of 5 stars
    4 February, 2026
    originally posted on purina.com
    Image

    My dogs love this food.

    [This review was collected as part of a promotion.] Keeps my adult lab and adult GSP at ideal weights. They both scarf it down.
    Apier92
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on purina.com
    Image

    Great food for our dogs!

    [This review was collected as part of a promotion.] Our dogs would eat other brands, until my husband talked to a customer at a store. The customer suggested we try the Purina One and our dogs are now thriving, and are in better health. Even the vet agreed with us switching to the Purina One
    Ela0000
    Did you find this review helpful?

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