Purina ONE SmartBlend True Instinct High Protein Natural Real Beef & Salmon Flavor Dry Dog Food - 3.8lbs
$12.99 ($0.21/ounce)
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4.7 out of 5 stars with 1682 ratings
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4.8 out of 5 stars with 1063 ratings
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4.8 out of 5 stars with 1541 ratings
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4.7 out of 5 stars with 3026 ratings
Guests are saying
Purina One True Instinct High Protein Dry Dog Food is a favorite among dogs and their owners, praised for its high protein content and appealing flavors like beef and salmon. Many guests report improved energy levels and shiny coats in their pets. The food is well-received by picky eaters and is noted for its quality ingredients, making it a reliable choice for maintaining a healthy diet. However, some guests have expressed concerns about specific ingredients causing allergies in their dogs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 429 reviews
dog likes it: 4.17 out of 5
easy to digest: 5 out of 5
nutrition: 4.8 out of 5
quality: 4.64 out of 5
value: 4.45 out of 5
84% would recommend
13 recommendations
5 out of 5 stars
3 January, 2026
originally posted on purina.com
Great
[This review was collected as part of a promotion.] My dogs love this. One can’t eat chicken. And the salmon keeps their ears cleaner
5 out of 5 stars
27 December, 2025
originally posted on purina.com
Great for finicky kibble eaters
[This review was collected as part of a promotion.] I use the Purina One True Instinct line of food to mix or top off my dog’s other kibble food if he’s being finicky! He waits by the pantry, where his food is stored, for his last cup of the day…which is one of the True Instinct flavors!!! :)
5 out of 5 stars
15 December, 2025
originally posted on purina.com
My Sabrina says "Yummy"
[This review was collected as part of a promotion.] Amazing flavor... According to my Sabrina... Lol!! This is the only brand and flavor my Sabrina will eat. She absolutely loves it!!!!
5 out of 5 stars
23 November, 2025
originally posted on purina.com
Great food.
[This review was collected as part of a promotion.] Purina makes the best dog food out there. Don’t believe everything you hear. They do more testing on their food than anybody else.
5 out of 5 stars
12 November, 2025
originally posted on purina.com
Great food
[This review was collected as part of a promotion.] My dog goes nuts for this food. We recently switched from diamond naturals. She had almost no interest in eating that food. Super happy dog with this food
5 out of 5 stars
9 November, 2025
originally posted on purina.com
My dog loves this food!
[This review was collected as part of a promotion.] We wanted something for our dog that was healthy and good for his beautiful coat!
5 out of 5 stars
7 November, 2025
originally posted on purina.com
Purina one true instinct beef broth
[This review was collected as part of a promotion.] Excellent source of vitamins infused with beef broth. Salmon flavor to enhance a tasteful flavor!
5 out of 5 stars
1 November, 2025
originally posted on purina.com
Would highly recommend!
[This review was collected as part of a promotion.] All of my dogs love this beef and salmon flavored food. Not only do the devour it every time they get it, but they are always looking for more the second they finish.
5 out of 5 stars
31 October, 2025
originally posted on purina.com
Would highly recommend!
[This review was collected as part of a promotion.] My dogs love the taste of this beef and salmon flavored food. Even my pickiest dog is excited to eat when I feed her this food.
5 out of 5 stars
31 October, 2025
originally posted on purina.com
Will definitely buy again!
[This review was collected as part of a promotion.] All of my dogs love the taste of this high protein beef and salmon flavored food and get excited for it at every meal.
5 out of 5 stars
26 October, 2025
originally posted on purina.com
Dog loves
[This review was collected as part of a promotion.] I have a very picky dog, and we've tried various kibbles. This is the first higher quality one we have actually gotten him to eat without any toppings or add-ins.
5 out of 5 stars
24 October, 2025
originally posted on purina.com
good
[This review was collected as part of a promotion.] my dog love the food first time used love she look the food and eat with out say nothing
5 out of 5 stars
24 October, 2025
originally posted on purina.com
Da best
[This review was collected as part of a promotion.] Fred said "da best kibble ever"Mom says as long as he likes it 😁And it's good clean ingredients
5 out of 5 stars
15 October, 2025
originally posted on purina.com
Dog loves it
[This review was collected as part of a promotion.] My dog really loves this brand, but the prices are getting really high. But its better than alot of brands
5 out of 5 stars
13 October, 2025
originally posted on purina.com
My dog loves this food!
[This review was collected as part of a promotion.] My dog loves the taste of this food and will devour it at every meal. Not only does my dog love the taste though, the high is perfect since he is very active and almost always moving around and burning calories.
5 out of 5 stars
12 October, 2025
originally posted on purina.com
Picky Husky
[This review was collected as part of a promotion.] My husky is so picky, she will eat half and bag and then won’t touch it again. This True Instinct has been the only food she finishes and will eat another bag. I do mix flavors and also use the same canned food in gravy to mix it up and she loves it!
5 out of 5 stars
10 October, 2025
originally posted on purina.com
Number one
[This review was collected as part of a promotion.] My 2 golden retrievers boys, absolutely go crazy for this food. It's their favorite. The most chunks is definitely the reason.
5 out of 5 stars
9 October, 2025
originally posted on purina.com
Nala food
[This review was collected as part of a promotion.] It’s is good and easy to prepare also fairly cheap as well I would recommend for any one with husky?
5 out of 5 stars
3 October, 2025
originally posted on purina.com
Great food for older dogs
[This review was collected as part of a promotion.] Dogs are older so need the protein big plus is no chicken that upsets their tummy. They love this food
5 out of 5 stars
3 October, 2025
originally posted on purina.com
What my buddy eats everyday
[This review was collected as part of a promotion.] A little hard to find at some locations but totally worth the price. My labrabull's coat seemed to get shinier and worked with some of the issues he was having when using the restroom.