Sponsored
Premium Powder Infant Formula - 22.2oz - up&up™
New at target
$44.64 ($1.01/ounce)
Value Bundle save $2.34 (5% off)
$46.98 when purchased separately
In Stock
At a glance
Sponsored
About this item
Highlights
- Compare to the nutrition of Enfamil NeuroPro
- Immune Blend 6 including 2'-FL HMO for immune support
- Complete nutrition inspired by breast milk
- Crafted to support baby's growth, brain and general development
- NON-GMO, no artificial colors, flavors or growth hormones
Description
Compare to the nutrition of Enfamil NeuroPro Infant Formula. up&up™ Infant Premium Baby Formula offers complete nutrition inspired by breast milk. It is crafted to support your baby's growth, brain and general development. Expert recommended DHA for brain support. Immune Blend 6 with 2’-FL HMO, DHA and ARA, Vitamin C, Vitamin E, Selenium and Zinc. Human Milk Oligosaccharide not from human milk. NON-GMO ingredients, ingredients not genetically engineered. No artificial growth hormones; no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows. Certified Kosher by the Orthodox Union - OU-D. This product is not manufactured or distributed by the owner of the trademark Enfamil NeuroPro.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Serving Size: 5 fl oz
Amount :
Calories: 100
% Daily Value*
Protein 2.1g
Total Fat 5.3g
Total Carbohydrate 11.1g
Water 0.3g
Omega-6 (linoleic acid LA) 780mg
Vitamin A 300iu
Vitamin D 60iu
Vitamin E 2iu
Vitamin K 24mcg
Thiamin 80mcg
Riboflavin 140mcg
Vitamin B6 60mcg
Vitamin B12 43mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 27mg
Inositol 24mg
Calcium 78mg
Phosphorus 134mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 15mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 9mg
Potassium 108mg
Chloride 63mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
nonfat milk, lactose, vegetable oils (palm olein, soy, coconut, high oleic [safflower or sunflower] oil), whey protein concentrate, less than 1%: 2'-fucosyllactose (2'-fl)◊, mortierella alpina oil*, schizochytrium sp. oil**, soy lecithin, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k ,, thiamine hydrochloride, riboflavin, vitamin b; hydrochloride, vitamin b12, niacinamide, folic acid, calcium pantothenate, biotin, ascorbic acid, choline bitartrate, inositol, calcium carbonate, calcium chloride, calcium hydroxide, magnesium chloride, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, potassium bicarbonate, potassium iodide, potassium hydroxide, potassium phosphate, sodium selenite, sodium citrate, taurine, l-carnitine, beta-carotene, mixed tocopherol concentrate, ascorbyl palmitate, monoglycerides, nucleotides (cytidine-5'-monophosphate, disodium uridine-5'-monophosphate, adenosine-5'-monophosphate, disodium guanosine-5'-monophosphate).' '
Allergens & Warnings:
CONTAINS MILK AND SOY.Baby Formula Focus: Brain Development
Base Ingredient: Hydrolyzed Protein
Form: Powdered
State of Readiness: Mix
Package Quantity: 2
Age Stage: Infant
Net weight: 22.2 Ounces
TCIN: 95053926
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$28.39($0.79/ounce)
reg $35.49 Sale
4.1 out of 5 stars with 279 ratings
$44.64($1.01/ounce)
Value Bundle
4.3 out of 5 stars with 34 ratings
$27.19($0.82/ounce)
reg $33.99 Sale
$64.58($0.97/ounce)
Value Bundle
$12.89($0.40/fluid ounce)
4.7 out of 5 stars with 7407 ratings
Discover more options
$64.58($0.97/ounce)
Value Bundle
$64.58($0.98/ounce)
Value Bundle
5 out of 5 stars with 2 ratings
$18.79($0.85/ounce)
reg $23.49 Sale
4.7 out of 5 stars with 139 ratings
$27.19($0.82/ounce)
reg $33.99 Sale
$27.19($0.83/ounce)
reg $33.99 Sale
5 out of 5 stars with 2 ratings
Related Categories
4.3 out of 5 stars with 34 reviews
57% would recommend
7 recommendations
5 out of 5 stars
20 December, 2025Verified purchase
Only formula we use
We love this formula it’s easy in baby’s belly!
3 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2025Verified purchase
We gave it a try, it just isn't for us
Decided to give this formula a try. It is A LOT thicker than the name brand. It also has a different smell and lingers on my daughter's breathe and clothes. I don't think having the $7 for this is worth it and will be switching back to the name brand Enfamil.
1 reply from the Product Manufacturer team - 8 months ago
We are sorry to hear about your experience with the formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1-800-864-9719 or via email by going to www.perrigo.com/contact-us and reference case number 2042388. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
9 March, 2025Verified purchase
Love this Formula
My baby girl started out on Enfamil And this one was a great transition for her. It’s literally the exact same just a better price tag. Enfamil made her have horrible gas and this was so much better for her little tummy!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2024Verified purchase
Upset Stomach
I supplement breastfeeding with formula and have tried various different name brand formulas. I thought I would buy this one to save some money. My baby would projectile vomit after having this formula. It took us a few bottles to realize it was the formula and not a stomach bug. Do not recommend it.
4 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2024Verified purchase
Think
The texture was too thick but it’s an okay formula
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2023Verified purchase
Great & Inexpensive
This formula is very inexpensive and gives my baby less stomach problems. She poops regularly while drinking this, which is something hard for her to do with some of the other heavily iron filled formulas
5 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2023Verified purchase
Thank you Target!
So happy Target has this as an inexpensive alternative to the name brand. I have never had issues with Target brand foods or products and this is no exception. My son is a chunky 15lbs 2 month old so maybe he can just tolerate this better than other babies.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 October, 2023Verified purchase
DO NOT BUY THIS FORMULA
I dislike this formula, this formula made my sons stomach very upset I thought it was great at first but now my thoughts have changed it’s good quality but they’ve changed the ingredients in the formula this should definitely be discontinued.