Sponsored
Overtone Scarlet Red Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Vibrant Red for Brown & Blonde Hair
$14.99 ($3.33/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Semi-Permanent Hair Dye & Color Depositing Conditioner
- Formulated for Brown Hair – Achieves Overtoned Scarlet Red over Brown or Vibrant Red over Blonde or With Bleach
- Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
- Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
- Vegan, Cruelty-Free, and PETA Certified
- Provides Gray Blending and Enhances Natural Hair Color
- Color Lasts up to 4 weeks with Gradual, Even Fade
- Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper
Description
Where healthy hair and real color meet.
Overtone's Scarlet Red Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Ruby Red hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Overtone's Scarlet Red Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Ruby Red hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 91018409
UPC: 810079290994
Item Number (DPCI): 063-01-0142
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrosper- mum parkii (shea) butter, argania spinosa (argan) kemnel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic brown 17, basic orange 31, basic red 51, basic yellow 87' '
Allergens & Warnings:
WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.Shipping details
Estimated ship dimensions: 2.16 inches length x 2.32 inches width x 7.73 inches height
Estimated ship weight: 0.39 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long does the color last?
submitted by AI Shopping Assistant - 3 months ago
A: The color is semi-permanent, lasting several washes depending on hair type and care.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: How should the product be applied?
submitted by AI Shopping Assistant - 3 months ago
A: Apply to wet or dry hair, saturate, wait 10-15 minutes, rinse, and style.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is it safe for sensitive scalps?
submitted by AI Shopping Assistant - 3 months ago
A: The formula is gentle, but a strand test is recommended to ensure no irritation.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Can it be used on gray hair?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, the product provides gray coverage, enhancing the color on gray strands.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the main conditioning ingredients?
submitted by AI Shopping Assistant - 3 months ago
A: The mask contains coconut oil, avocado oil, and shea butter for deep conditioning.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Can it be temporary?
submitted by Kim - 6 months ago
A: Hiya! Overtone pigmented conditioners all deposit semi-permanent color onto your hair. It will fade if you stop using them, but the color might not wash out 100% with shampoo alone. Most clients find that a single use lasts about as long as a semi-permanent color would, between 2-3 weeks.
submitted byoVertone Color - 6 months agoBrand expert
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Guests are saying
Guests are thrilled with the vibrant colors and conditioning benefits of this product, which allows for easy and fun hair transformations without damaging their hair. Many appreciate the long-lasting effects and the ability to mix shades for a personalized look. The minty scent and softening properties are also frequently praised, making it a go-to choice for those looking to refresh their hair color while maintaining its health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.4 out of 5 stars with 148 reviews
effectiveness: 1.56 out of 5
quality: 1.88 out of 5
value: 1.69 out of 5
9% would recommend
22 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
(no review title)
This product used to be one of my holy grail products, but they changed the formula and now it doesn’t work. It didn’t deposit any color…
5 out of 5 stars
Thumbs up graphic, would recommend
11 December, 2025
Vibrant color
Made my color more vibrant and hair very soft. Hair is already dyed red, mask didn’t alter color but enhanced it.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
Disappointing
Used over half the tube on a small underside section of dirty blonde hair. Left on for nearly an hour and only minimal color shows. Disappointing as it is advertised as effective for even brunettes
2 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
Did not work on medium brown hair
I kept the color on for an hour before rinsing in cool water and it still did not deposit over my natural medium brown roots. Product did not smell unpleasant, easy to apply.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
I wish I would’ve seen the reviews before letting my daughter buy it. It doesn’t work at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
(no review title)
The worst ,and super expensive too. Made my hair super dry.
4 out of 5 stars
24 October, 2025
originally posted on https://overtone.co/
Subtle
Working in a professional environment, I can't have the alt hair I'd really like. I have natural level 4-6 light brown with highlights to level 8-9, this color is very subtle. Enough to satisfy my emo heart and corporate enough to fly under the radar. My only gripe is that it doesn't cover my grays.
1 out of 5 stars
20 October, 2025
originally posted on https://overtone.co/
Didn't work at all
I have gray hair and have used the purple for brown hair for years. I was looking for a more subtle look, this seemed like the ticket. I tried it for the recommended 15 minutes, nothing. The next time I tried it I left it on for an hour, nothing. Not even the tiniest hint of lavender. Bummed out.
1 out of 5 stars
16 October, 2025Verified purchase
(no review title)
So disappointed. The formula changed and overtime no longer works like it used to. Did nothing for my medium brown hair
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
Dont buy it
my daughter was super excited. But ended up in tears because it didn’t take. Her hair is dark brown tried it twice both times with dry hair and nothing.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025
I do not recommend
The only part of this that was visible was on the highlights of my hair. I bought the red color and it looks pink on the r highlights but thing is visible on my light brown hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Do not buy
Don’t buy it. It does not work. Not on light brown hair nor blonde hair. We let it sit for 1 hour in our hair and it washed out completely. No signs of red in either hair
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
How does this product have 4 stars?
Used “scarlet red” on my dark blonde haired son and it came out… auburn at best. There’s no “red” and it looks nothing like the box’s red. He’s disappointed, and so are we.
1 out of 5 stars
4 October, 2025Verified purchase
A waste!
Did not work, my daughter has light brown hair and zero color stayed. Did it twice back to back on dry hair with NO success
1 out of 5 stars
3 October, 2025Verified purchase
Doesn't work
It doesn’t work how it promised, don’t waste your money in this item
1 out of 5 stars
22 September, 2025
originally posted on https://overtone.co/
Zero pigment after 45 mins. Maybe only for fully bleached ha
Have used many different Overtone colors with great success for 5 years and the Smokey purple is the first that left hair color totally unchanged. The sample image Overtone posted on what to expect on medium blonde hair made me think I would get a subtle grayish purple color. After leaving the hair fully saturated with the color for over 45 minutes, no purple color is visible. Attached is the "after" photo. No purple at all. Do not recommend. Big disappointment and waste of time & money. Perhaps Overtone should offer this only for bleached hair.
2 out of 5 stars
12 September, 2025
originally posted on https://overtone.co/
Not up to expectations
I have always bought pastel pink, and I've always been so happy with it after it fades a little and gets less chalky. People stop me in the street every single day to comment on my hair. I bought the smoky lavender because it looked to me like it would come out already a little bit faded like my pastel pink was But honestly Smoky lavender just makes my gray hair look gray with a minor lavender tint. I told a friend about it and she said Peggy smoky lavender is gray. Is there something I can do? Can I buy a deep lavender and add to it? What would you recommend? I bought four smoky lavenders I have three left.
2 out of 5 stars
7 September, 2025
originally posted on https://overtone.co/
Left my hair soft, but didn't leave any color
My first attempt I left it on for 15 minutes and it didn't leave any color. The 2nd time I left it on for 25, still no color. It did leave my hair very soft though. I have had great results with other colors in the past. I was disappointed this one didn't work out.
4 out of 5 stars
3 September, 2025
originally posted on https://overtone.co/
Works well keeps hair soft, but could be more toning
I love how this makes my hair feel without damage, however it added a hue to my hair as to fully toning, and I feel it could be more pigmented towards blue as to a warmer undertone, I use this as a post-bleach toner to avoid damage.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025
Useless
Awful product. Didn’t even see a slight difference. Tried two different times, second time leaving it in for a lot longer and still nothing. I have medium brown hair. It’s literally a product made to dye darker colored hair. Waste of $$