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Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 2 of 4Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 3 of 4Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 4 of 4
Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 1 of 4

Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz

$11.99

ColorPurple
  • Purple
  • Black
  • Blue
  • Dark Orange
  • Dark Red
  • Light Pink
  • Pink
  • Red
  • Turquoise Blue
  • Violet

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Made only from vegan ingredients with no animal by-products.
  • No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.

Description

We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, prolonged exposure may cause skin irritation
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93020152
UPC: 810021110707
Item Number (DPCI): 063-01-2038
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / eau, cetyl alcohol, glycerine, stearalkonium chloride, glycerol stearate, peg-100 stearate, propylene glycol, guar hydroxypropyltrimonium chloride, quaternium-75, cetearyl alcohol, ceteareth-20, hydrolyzed soy protein, fragrance, citric acid, tetrasodium edta, methylchloroisothiazolinone, methylisothiazolinone, basic violet 2, basic violet 13' '

Allergens & Warnings:

Caution: Keep out of reach of children. For external use only. Use hair color only as directed. Do not use this product if scalp is irritated or injured. This product must not be used on eyelashes, eyebrows or near eyes, as it may cause blindness. If product gets into eye, rinse immediately with water continuously & consult with medical personnel. This product may contain ingredients that may cause skin irritation on certain individuals & a preliminary patch test should first be made. To test, use soap to clean inner side of elbow. Apply small quantity of hair color to area & allow it to dry. Leave it uncovered & undisturbed for 24 hours. Do not continue to use if any signs of irritation occurs. Wear protective gloves for application. May temporarily stain skin. May temporarily or permanently stain clothes & materials., PRODUCT NOT TESTED ON ANIMALS

Shipping details

Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 5.5 inches height
Estimated ship weight: 0.32 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is it easy to use and how to apply it to your hair?

submitted by Mseb - 8 months ago
  • A: We also recommend doing a patch test to confirm you're not allergic.

    submitted byArctic Fox - 7 months ago
  • A: AF Hair Color is formulated to be DIY so it's very easy to use. Because everyone’s hair is different, do the strand test and see the result of the color before full application.

    submitted byArctic Fox - 7 months ago
  • A: AF Hair Color is formulated to be DIY so it's very easy to use: Because everyone’s hair is different, do the strand test and see the result of the color before full application. We also recommend doing a patch test to confirm you're not allergic. **Step 1:** Shampoo and dry hair thoroughly. Do NOT use conditioner. **Step 2:** Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional). **Step 3:** Remove bottle cap and inner seal. **Step 4:** Wear protective gloves for application, and pour desired amount into bowl. **Step 5:** Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft. **Step 6:** Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing. **Step 7:** Rinse hair in tepid H2O thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the Kitchen sink with cold water. :) To prevent color bleeding make sure hair is completely dry before sleeping.

    submitted byArctic Fox Brand Expert - 7 months ago
    Brand expert

Q: How long will the pink stay in?

submitted by Dawn - 7 months ago
  • A: 4 to 8 weeks depending on several factors: Hair Type / Prep Approximate Longevity Pre-lightened (Level 9–10) 6–8 weeks Medium blonde or unbleached light hair 4–6 weeks Dark hair (unbleached) 2–4 weeks

    submitted byArctic Fox - 7 months ago
  • A: Thanks for your interest in Arctic Fox, semi-permanent hair color! The color will last for 4 to 8 weeks, depending on several factors including, Hair Type / Prep, Approximate Longevity, Pre-lightened (Level 9–10) 6–8 weeks, Medium blonde or unbleached light hair 4–6 weeks, Dark hair (unbleached) 2–4 weeks (color may be subtle or tinted only).

    submitted byArctic Fox Brand Expert - 7 months ago
    Brand expert

Q: How long does the dye last for?

submitted by violette - 8 months ago
  • A: 4 to 8 weeks depending on several factors: Hair Type / Prep Approximate Longevity Pre-lightened (Level 9–10) 6–8 weeks Medium blonde or unbleached light hair 4–6 weeks Dark hair (unbleached) 2–4 weeks

    submitted byArctic Fox - 7 months ago
  • A: Thanks for your interest in Arctic Fox, semi-permanent hair color! The color will last for 4 to 8 weeks, depending on several factors including, Hair Type / Prep, Approximate Longevity, Pre-lightened (Level 9–10) 6–8 weeks, Medium blonde or unbleached light hair 4–6 weeks, Dark hair (unbleached) 2–4 weeks (color may be subtle or tinted only).

    submitted byArctic Fox Brand Expert - 7 months ago
    Brand expert

Q: Is this product premixed with developer?

submitted by Wendy Corduroy - 13 days ago
  • A: No, this product does not contain developer. Arctic Fox is a semi-permanent, direct-dye color that deposits pigment without using developer or peroxide.

    submitted byArctic Fox Brand Expert - 6 days ago
    Brand expert

Q: When using this dye do I need to bleach my natural black hair?

submitted by Ren - 16 days ago
  • A: You do not need to bleach your natural black hair to use this dye, however results will depend on your shade. Dark brown or black hair will typically show a subtle tint or tone, while lighter or pre-lightened hair will see the most vibrant color payoff. Each shade includes a color guide that shows how it appears on different base colors, which can be helpful when picking your shade.

    submitted byArctic Fox Brand Expert - 13 days ago
    Brand expert

Q: Can I mix developer with it?

submitted by J - 17 days ago
  • A: No. You shouldn’t mix developer with Arctic Fox semi-permanent color. It’s formulated to deposit color without developer. Adding developer won’t make it penetrate more or lift your natural hair color, and can change the texture and performance.

    submitted byArctic Fox Brand Expert - 6 days ago
    Brand expert

Q: Is it safe to apply on hair of 6 year old?

submitted by Ladybug - 29 days ago
  • A: Our semi-permanent colors are considered safe to use on children's hair because they are: 100% Vegan & Cruelty-Free: Made only with high-quality, plant-based ingredients. Free of Harsh Chemicals: Our formula contains no peroxide, no ammonia, no PPD, and no ethyl alcohol. Conditioning: Arctic Fox is a direct-dye that actually conditions the hair as it colors. While our product is gentle, a child's skin and system can be more sensitive, so we strongly recommend to always perform a skin patch test 48 hours before applying the color fully. If the child has any history of allergies, skin sensitivities, or other medical concerns, please consult with their pediatrician first.

    submitted byArctic Fox Brand Expert - 27 days ago
    Brand expert

Q: Do they work good on dark hair?

submitted by - 1 month ago
  • A: Yes, Arctic Fox Semi-Permanent Hair Color can work on darker hair, but results will depend on your natural shade. Dark brown or black hair will typically show a subtle tint or tone, while lighter or pre-lightened hair will see the most vibrant color payoff. Each vivid shade includes a guide showing how the color appears on different base colors, which is super helpful when choosing your shade!

    submitted byArctic Fox Brand Expert - 1 month ago
    Brand expert

Q: how long does the dye last in your hair, because I'm dying my hair for a concert so I don't need a long lasting dye

submitted by n - 1 month ago
  • A: It can depend on a few factors such as the color you are using, the level of your hair, and your personal hair care regimen, but on average the color typically lasts between 4-8 weeks on bleached hair and about 2-6 weeks on unbleached hair.

    submitted byArctic Fox Brand Expert - 1 month ago
    Brand expert

Q: Is this gluten free product?

submitted by SassySage - 2 months ago
  • A: All Arctic Fox Hair Colors are gluten-free, as well as vegan, cruelty-free, and free of parabens and sulfates.

    submitted byArctic Fox Brand Expert - 2 months ago
    Brand expert

Related Categories

Guests are saying

This hair dye has captured the hearts of many guests with its vibrant colors and pleasant scents. Users appreciate the rich pigmentation and conditioning properties, making it suitable for various hair types, including unbleached hair. Many guests have successfully created stunning two-tone effects and enjoyed the long-lasting results. However, some noted that the color may fade quickly on certain hair types, so pre-lightening may enhance the outcome. Overall, it's a fun and creative way to express individuality through hair color.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 662 reviews
    effectiveness: 2.79 out of 5
    quality: 2.96 out of 5
    value: 2.71 out of 5
    42% would recommend
    28 recommendations
    4 out of 5 stars
    4 January, 2026
    originally posted on arcticfoxhaircolor.com

    Poseidon on darker hair

    [This review was collected as part of a promotion.] Smelled very good but I tried it on unbleached brunette hair are it work just not super bright still very pretty but think it would work better on lighter hair colors
    Lila M.
    Did you find this review helpful?
    3 out of 5 stars
    4 January, 2026
    originally posted on arcticfoxhaircolor.com

    Wrath on darker hair

    [This review was collected as part of a promotion.] I used the smaller bottle and it is so bright and worked very well I used it on brunette unbleached hair and it turned out so pretty definitely worth the money
    Lila M.
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on arcticfoxhaircolor.com

    Love this stuff!!

    [This review was collected as part of a promotion.] Have been using for 5 years now! No matter where I go at least one complete stranger will complement my hair :purple_heart:
    Diane B.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 December, 2025

    um. don't buy this

    my kids hands and skin are blue....but her hair is not
    sherry
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on arcticfoxhaircolor.com

    Fab

    [This review was collected as part of a promotion.] Gorgeous colour
    Natasha G.
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on arcticfoxhaircolor.com

    Fun pinkish purple

    [This review was collected as part of a promotion.] A beautiful slighly pinkish purple that yielded great results when I used it for Halloween hair paired with sunset orange.
    Laura L.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025Verified purchase

    (no review title)

    The color came out great and stayed for a few weeks before actually fading. It smells like grape in my opinion it smelt so good. The only downside is it stains everywhere if you don’t use gloves when applying your hands will be purple, but there is a good amount of dye I probably could’ve dyed my whole head
    Emma
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 December, 2025
    originally posted on arcticfoxhaircolor.com

    My Fav Color

    [This review was collected as part of a promotion.] Arctic Fox is the only hair color I buy. I’ve been coloring my hair for two years with Purple AF. It’s a rich color, even on my dark hair. I’m a busy mom and I go longer than I should between coloring and it fades into a very pretty shade that I can wear without feeling like a mess because I missed my color.
    Linda J.
    Did you find this review helpful?
    5 out of 5 stars
    25 December, 2025
    originally posted on arcticfoxhaircolor.com

    Favorite ever pink dye.

    [This review was collected as part of a promotion.] As someone who used other brands for years, arctic fox is truly my all time favorite.
    Aria G.
    Did you find this review helpful?
    5 out of 5 stars
    25 December, 2025
    originally posted on arcticfoxhaircolor.com

    This came out soooo amazing

    [This review was collected as part of a promotion.] This came out soooo amazing on my partner! We did bleach their hair first, one bottle was more than enough and the bowls/brushes helped. Easy to apply and 4 weeks in still looks great and smells like grape bubblegum.
    Bonnie A.
    Did you find this review helpful?
    1 out of 5 stars
    23 December, 2025
    originally posted on arcticfoxhaircolor.com

    Disappointed

    [This review was collected as part of a promotion.] Pretty color, but did not show up on my naturally white hair.
    Estrella N.
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on arcticfoxhaircolor.com

    Fun color

    [This review was collected as part of a promotion.] Absolutely loved these colors.
    Rita S.
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on arcticfoxhaircolor.com

    Space Cowgirl is amazing! The color came out super vibrant, rich, and exactly like the bottle shows. It smells great, goes on smooth, and doesn’t leave my hair feeling dry or damaged. A little goes a long way and the quality is definitely worth it. I love how bright and bold the green is — it really stands out! Definitely one of my favorite shades! :green_heart::sparkles:

    [This review was collected as part of a promotion.] Frosé is such a beautiful pink shade! It gives the hair a soft, dreamy vibe while still being bright and noticeable. The color applies evenly, smells really nice, and leaves my hair feeling smooth instead of damaged. It fades gently and still looks cute as it lightens. This shade is fun, girly, and totally gives paradise vibes. Definitely one of my favorite Arctic Fox colors! :heartpulse:
    Samantha J.
    Did you find this review helpful?
    3 out of 5 stars
    22 December, 2025
    originally posted on arcticfoxhaircolor.com

    eh. . color was off and fades BAD

    [This review was collected as part of a promotion.] The dye was gentle and conditioning, but the swatches are WAY off. I put it over my dirty blonde hair and it came out BRIGHT NEON RED and wasn’t rlly cool toned at all :sob: it also faded to an almost pastel muted color within 2 washes (both done with cool water and color-safe products)
    Summer H.
    Did you find this review helpful?
    5 out of 5 stars
    21 December, 2025
    originally posted on arcticfoxhaircolor.com

    great color

    [This review was collected as part of a promotion.] mixed it with transylvania and it made one of my favorite colors my hair has been
    Eve K.
    Did you find this review helpful?
    5 out of 5 stars
    19 December, 2025
    originally posted on arcticfoxhaircolor.com

    So much fun

    [This review was collected as part of a promotion.] Easy to use. Great color and lots of fun.
    Barbara B.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 December, 2025

    Don't buy this

    I gambled with arctic fox for the first time. I only used on virgin dirty blonde/light brown roots. Very patchy results and didnt stick to blonde baby hairs at all. I had it on for over 2 hours and didnt wash with shampoo. Terrible results.
    Jules
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    12 December, 2025
    originally posted on arcticfoxhaircolor.com

    LOVE IT

    [This review was collected as part of a promotion.] Made my hair the perfectt shade as I wanted it. I mixed it with Ritual for a slightly darker more burgundy type of red and it was rly beautiful. Doesn't last super long tho.
    Aliza A.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 December, 2025Verified purchase

    (no review title)

    Barely lasts a week
    Emily
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 December, 2025
    originally posted on arcticfoxhaircolor.com

    Blue:D

    [This review was collected as part of a promotion.] comes out really nicely even on my brown hair!!!
    Elena T.
    1 guest found this review helpful. Did you?

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