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Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 2 of 4Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 3 of 4Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 4 of 4
Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair - 1 of 4

Overtone Black Velvet Hair Mask- Semi-Permanent Hair Dye & Color Conditioner- Vegan, Ammonia-Free, Deep Black for Brown & Blonde Hair

$14.99 ($3.33/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Semi-Permanent Hair Dye & Color Depositing Conditioner
  • Formulated for Brown Hair – Achieves Rich Black color over Brown or Blonde or With Bleach
  • Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
  • Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
  • Vegan, Cruelty-Free, and PETA Certified
  • Provides Gray Blending and Enhances Natural Hair Color
  • Color Lasts up to 4 weeks with Gradual, Even Fade
  • Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper​

Description


Where healthy hair and real color meet.
Overtone's Black Velvet Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where deep black hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a rich blue black hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?

Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper

Supporting a more sustainable future—one hue at a time.

Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 fl oz (US)
TCIN: 90995515
UPC: 810079290987
Item Number (DPCI): 063-01-3051
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrospermum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic blue 99, basic brown 17, basic orange 31, basic red 51, basic violet 2, basic yellow 87, hc blue 15, hc blue 16' '

Allergens & Warnings:

WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.

Shipping details

Estimated ship dimensions: 2.125 inches length x 2.125 inches width x 7.594 inches height
Estimated ship weight: 0.394 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How long does the color last?

submitted by AI Shopping Assistant - 3 months ago
  • A: The color is semi-permanent, providing long-lasting results that gradually fade over time.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What are the key ingredients in the mask?

submitted by AI Shopping Assistant - 3 months ago
  • A: The mask contains coconut oil, avocado oil, shea butter, peppermint, and rosemary oils for nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this mask be used on curly hair?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the mask is curl-friendly and suitable for all hair types, including curly hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How should the mask be applied for best results?

submitted by AI Shopping Assistant - 3 months ago
  • A: Apply to dry hair for maximum color deposit, saturate strands, wait 10-15 minutes, then rinse thoroughly.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does the product cover gray hair?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the mask provides gray coverage while depositing color and conditioning the hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Related Categories

Guests are saying

Guests are thrilled with the vibrant colors and conditioning benefits of this product, which allows for easy and fun hair transformations without damaging their hair. Many appreciate the long-lasting effects and the ability to mix shades for a personalized look. The minty scent and softening properties are also frequently praised, making it a favorite among those looking to refresh their hair color while maintaining its health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    2.7 out of 5 stars with 111 reviews
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    20% would recommend
    5 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 January, 2026Verified purchase

    Will not purchase again.

    Never write reviews but this product didn’t even hold 24hours through the wash out. Followed all directions. Just stuck to my scalp not my hair. Will not purchase again.
    Ashley
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 November, 2025Verified purchase

    Not sufficient whatsoever

    Does not work. All it did was stain my scalp blue :(
    Tori
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    24 October, 2025
    originally posted on https://overtone.co/
    Image

    Subtle

    Working in a professional environment, I can't have the alt hair I'd really like. I have natural level 4-6 light brown with highlights to level 8-9, this color is very subtle. Enough to satisfy my emo heart and corporate enough to fly under the radar. My only gripe is that it doesn't cover my grays.
    Sahara
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    20 October, 2025
    originally posted on https://overtone.co/
    Image

    Didn't work at all

    I have gray hair and have used the purple for brown hair for years. I was looking for a more subtle look, this seemed like the ticket. I tried it for the recommended 15 minutes, nothing. The next time I tried it I left it on for an hour, nothing. Not even the tiniest hint of lavender. Bummed out.
    Christine O.
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    22 September, 2025
    originally posted on https://overtone.co/
    Image

    Zero pigment after 45 mins. Maybe only for fully bleached ha

    Have used many different Overtone colors with great success for 5 years and the Smokey purple is the first that left hair color totally unchanged. The sample image Overtone posted on what to expect on medium blonde hair made me think I would get a subtle grayish purple color. After leaving the hair fully saturated with the color for over 45 minutes, no purple color is visible. Attached is the "after" photo. No purple at all. Do not recommend. Big disappointment and waste of time & money. Perhaps Overtone should offer this only for bleached hair.
    Victoria
    6 guests found this review helpful. Did you?
    2 out of 5 stars
    12 September, 2025
    originally posted on https://overtone.co/
    Image

    Not up to expectations

    I have always bought pastel pink, and I've always been so happy with it after it fades a little and gets less chalky. People stop me in the street every single day to comment on my hair. I bought the smoky lavender because it looked to me like it would come out already a little bit faded like my pastel pink was But honestly Smoky lavender just makes my gray hair look gray with a minor lavender tint. I told a friend about it and she said Peggy smoky lavender is gray. Is there something I can do? Can I buy a deep lavender and add to it? What would you recommend? I bought four smoky lavenders I have three left.
    Peggy K.
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    7 September, 2025
    originally posted on https://overtone.co/
    Image

    Left my hair soft, but didn't leave any color

    My first attempt I left it on for 15 minutes and it didn't leave any color. The 2nd time I left it on for 25, still no color. It did leave my hair very soft though. I have had great results with other colors in the past. I was disappointed this one didn't work out.
    Nicole W.
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    3 September, 2025
    originally posted on https://overtone.co/
    Image

    Works well keeps hair soft, but could be more toning

    I love how this makes my hair feel without damage, however it added a hue to my hair as to fully toning, and I feel it could be more pigmented towards blue as to a warmer undertone, I use this as a post-bleach toner to avoid damage.
    Natalie M.
    Did you find this review helpful?
    3 out of 5 stars
    25 August, 2025
    originally posted on https://overtone.co/
    Image

    Didn't color at all

    I found this product very easy to use as with the other colors I have purchased. I've always loved the way my hair came out, beautiful color and it covers the streaking in my hair, which is a light to medium brown with a little gray. This one didn't do anything, I left it on for 30 minutes too.. When I rinsed my hair it seemed like very little color came out, the water was pretty clear so I thought I'd see beautiful color. I normally use extreme purple and I was hoping for a very subtle light purple but it didn't look any different, no lavender at all. My scalp does feel wonderful and my hair hydrated and healthy ,which is what I love about your products.
    Donna V.
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    9 August, 2025
    originally posted on https://overtone.co/
    Image

    Basically Just Pastel Silver

    I have been a long time overtone user! I have a white bleached pixie cut and before the rebrand I would buy pastel silver and pastel purple to mix and get an icy lavender color for my hair. I was very excited to see they had created a smoky lavender color, the product photos showed exactly the color I used to get when mixed pastel silver and pastel purple. However when I applied the smoky lavender it turned out like the OG pastel silver. I was really disappointed that it wasn't more purple considering lavender is in the name. It definitely toned the brassiness but it looks silver. I'm going to go back to getting the other two colors and mixing them.
    Kenzie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    27 July, 2025
    originally posted on https://overtone.co/
    Image

    The lilac didn't share to my gray hair. I haven't tried the

    Unfortunately it didn't show up even on my lightest grays.
    Jill B.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 July, 2025Verified purchase

    0/5

    I was really excited about trying this - I’ve heard such great things about overtone over the years and seeing it in target felt like a great opportunity to test it out. Right off the bat, it smelled VERY strongly of tea tree oil/menthol. Not necessarily a positive or negative, just something to note (it did start stinging after a while though). I left it in for 45m-1hr, and the results were…unnoticeable. For reference with no picture, my roots are near blonde and my lengths are black. The end goal was to even the tone between the two without having to re-dye again, but sadly what I got was blonde roots with a Smurf blue stained scalp. To its credit, it may have toned the blonde just a smidge as someone did tell me it looked grayer than usual. Yay. I really hope I just got a defective product, but unfortunately I won’t be finding out as I’m not spending another $15 to see.
    smurf scalp
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    9 July, 2025
    originally posted on https://overtone.co/
    Image

    Terrible Color Deposit

    Didn't have any color change to my salt and pepper hair. I would give it 0 stars if I could.
    Betty N.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 June, 2025
    originally posted on https://overtone.co/
    Image

    The most fun highlight option!

    I loved playing with color and did highlights with the whole Smokys collection! I have dark brown hair so the impact was subtle but fun to play around with. For the most saturated color I would suggest getting the bleach first and then letting the dye sit for 20 mins.
    Elaina
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2025
    originally posted on https://overtone.co/
    Image

    SO EASY TO USE!

    Loved my experience with this product I used it with the other Smokys to create a head full of fun highlights. The 4.5 tube was super easy to use and the 8 oz was fun to pair with the brush and bowl for a professional at home experience. I have dark brown hair so the results were subtle which is what I was going for if you want more vibrant color add the bleach for the perfect pair!
    Elaina
    Did you find this review helpful?
    1 out of 5 stars
    24 June, 2025
    originally posted on https://overtone.co/
    Image

    Does not work as advertised on light brown/blonde.

    Disappointed- I lost money on this one. I trusted the color chart; Normally, it is very accurate. I have light blonde highlights over copper-brown natural color. This product turned my highlights a green color, without any purple tone at all. It is hard to see the green tone in the photo.
    AQ
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    18 June, 2025
    originally posted on https://overtone.co/
    Image

    Not great

    The color is nice but did not last long at all. Very disappointing. Not to mention I paid for expedited shipping and it was just regular shipping. No rush. Waste of money on both product and shipping . Will not purchase this color again and will never pay for expedited shipping.
    Michelle L.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    17 June, 2025
    originally posted on https://overtone.co/
    Image

    Not for dark blonde

    I have dark blonde hair similar to the listing photo so I thought this would work. I even left it in for 30 mins from the time I finished applying product and you can barely see the color.
    Olivia
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 June, 2025
    originally posted on https://overtone.co/
    Image

    Pretty color

    I mixed this with vibrant purple and am obsessed!
    Tabatha V.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2025
    originally posted on https://overtone.co/
    Image

    Such a dreamy color!

    I used this on my light-medium blonde hair and I'm so happy with how it turned out! It's the perfect cool-toned lavender shade with a soft, dusty undertone. It also toned my golden blonde pieces as it faded, which I loved.
    Grace B.
    Did you find this review helpful?

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