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Nourison Farmhouse Natural Jute Flatwoven Area Rug - 2 of 4Nourison Farmhouse Natural Jute Flatwoven Area Rug - 3 of 4Nourison Farmhouse Natural Jute Flatwoven Area Rug - 4 of 4
Nourison Farmhouse Natural Jute Flatwoven Area Rug - 1 of 4

Nourison Natural Jute 10' x 14' Grey Farmhouse Indoor Rug

$304.50 reg $870.00
Sale save $565.50 (65% off)

In Stock

Sold & shipped by Nourison
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • RUSTIC CHARM: This jute rug instantly grounds any space – from modern boho to farmhouse and cottage décor – in cozy, welcoming style.
  • NATURALLY SUSTAINABLE: This rug is handmade with naturally renewable jute fibers, bringing with it an organic feel and subtle but unique differences that reflect the individual style of each weaver. Colors may vary slightly as a result.
  • GREAT FOR LAYERING: With a solid color and firm texture, this flat weave rug is perfect for layering under patterned rugs.
  • Due to construction with natural materials, shed fibers may appear underneath the rug. Vacuum underneath the rug to minimize buildup.
  • We recommend a rug pad to help keep your rug in place and extend its life.
  • Due to construction with natural materials, shed fibers may appear underneath the rug. We recommend a rug pad to help keep your rug in place and extend its life

Description

This cozy jute rug from the Natural Jute Collection brings a grounded, earthy vibe to your space. It features a flatwoven pile in a range of warm naturals and bright tones that beautifully complements a variety of styles, including cottage, boho, and farmhouse décor. This versatile design adds organic charm to high traffic areas of the home.
Features: Rectangle (shape)
Dimensions (Overall): 168 inches (L), 120 inches (W)
Fabric Name: Woven
Construction Technique: Handmade
Style: Area Rugs
Indoor/Outdoor: Indoor
Features: Handwoven
Backing Material: 100% No Backing
Rug Material: 100% Jute
Traffic Endurance: Moderate Traffic Areas
Room: Bedroom, Dining Room, Dorm Room, Great Room, Guest Room, Home Office, Kids Room, Living Room, Nursery, Office, Study Room
Pile type: Loop
Protective Qualities: Not Applicable
Rug pile height: Medium Pile (0.5"-1")
Style: Flatweave Rugs
Care & Cleaning: Vacuum Without Beater Bar
TCIN: 1005928231
UPC: 841491184080
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 52 inches length x 19 inches width x 19 inches height
Estimated ship weight: 74 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nourison

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (17)

Additional product information and recommendations

Guests also viewed

Guests are saying

This natural fiber rug has received mixed feedback from guests, highlighting its aesthetic appeal and comfort underfoot. Many appreciate its ability to conceal dirt and its lightweight nature, making it easy to maintain. However, concerns about quality, shedding, and durability have been noted. Guests love the earthy tones and versatility of the rug, making it suitable for various spaces in the home. Overall, it offers a stylish addition to any room.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 78 reviews
    design: 4.08 out of 5
    easy to clean: 3.41 out of 5
    quality: 3.37 out of 5
    value: 3.55 out of 5
    59% would recommend
    44 recommendations
    5 out of 5 stars
    7 January, 2026Verified purchase

    (no review title)

    I ordered two rugs 8x10. One for my living room and the 2nd one for my space/sitting area in my master bedroom. Based on other reviews I did vacuum both back and front of rugs as I was setting them up. They are softer than I was expecting, which is a positive. I think they both look great in their respective spaces. Some prior reviews mention smell of rugs. They have a slight smell, but they are new, so that will fade in a few days or so. Just like a new car smell. I'm happy with my purchase. The size was perfect for my larger than I'm used to spaces. The price was good, since I didn't want to spend a bunch of money on a fancy rug.
    Karen
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase

    Fancy Rug at a great price

    The rug looks great and is comparable to high end furniture stores like Pottery Barn. So glad I purchased this item!
    Mom
    design: 5 out of 5
    easy to clean: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 December, 2025Verified purchase

    Do not buy

    Do not buy. This rug sheds and is so dirty and dusty. Disappointed
    Alicia S
    design: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 November, 2025Verified purchase

    A little too delicate!

    This rug becomes snagged and the jute comes out of the stitching too easily
    Star
    design: 3 out of 5
    easy to clean: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 November, 2025Verified purchase

    Lacking in quality

    This is nice and thick but sheds like crazy and is falling apart after a couple months.
    kamom
    design: 3 out of 5
    easy to clean: 2 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    (no review title)

    [This review was collected as part of a promotion.] I love this carpet. The color works so well with my light brown flooring.
    Nicole
    design: 5 out of 5
    easy to clean: 3 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 October, 2025Verified purchase

    Save. Your. Money.

    I’ve had this rig for less than four months and it’s already going to the trash. It does NOT handle wear well, the strings keep coming up. It looks insanely dirty even though we barely step on it. You can’t pull back chairs easily. It hardly stays to the floor!!!!!! I’m so disappointed I wasted my money on this.
    McKenzie
    design: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2025Verified purchase

    Very Disappointed

    It has only been two months I Since I bought 4 of these with a mat that was recommended & they are all falling apart!
    Fergy
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2025Verified purchase

    Cute Jute Rug

    Purchased this rug in the grey color and I really like how there's so other colors mixed in to the weave. It's not strictly grey. Arrived on time and packaged nicely. Looking forward to trying this out.
    CTF103
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 January, 2025Verified purchase

    Not reccomended

    The rug is not quality for the amount paid. It sheds and has large picks plus you must have a rug pad. I’m so disappointed! Like others said it doesn’t happen until the 90 day return window is up. I have to buy a different rug now! Ugh
    KJR
    easy to clean: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 December, 2024Verified purchase

    Do not recommend

    Loved it for the first couple of weeks and then it started coming unraveled and now it just looks awful.
    Jaclyn
    design: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    easy to clean: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 November, 2024Verified purchase

    Jute Ivory

    I am so excited that my new ivory jute rug came in. it was exactly what I was looking for and more. The quality seems to be great, softer to the touch than I expected. The color is exactly as it described. The size is just right. Can't say anything bad about this purchase.
    Alexandria
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 November, 2024

    Dining Room Rug

    I have the sage in my dining room and it looks great! Looks expensive but is a wonderful price.
    Courtney O
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 October, 2024Verified purchase

    Perfect layering rug

    I purchased this rug in the shade "ivory" to layer in my bedroom for ultimate cozy vibes. I am so pleased with how quickly it arrived and how beautiful it sits over top another rug I already own. It adds the perfect amount of gorgeous farmhouse texture. Already want to get the deep green for my living room.. don't tell my husband :) Highly recommend this colorful jute beauty
    NYCgirl0815
    design: 5 out of 5
    value: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 October, 2024Verified purchase

    DO NOT BUY!

    Do not buy this rug! It starts to fray and fall apart almost immediately and if you aren’t able to return it within the 3 month window target will do nothing for you because it’s shipped through a third party supplier. The actual worst customer service I’ve ever experienced. The rug also produces so much dirt when I rolled it up to return there were PILES of dirt under it because it’s a jute rug. I’m an avid target customer but this rug is not it!!!! Keep scrolling!
    Hayley
    design: 1 out of 5
    quality: 1 out of 5
    easy to clean: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 October, 2024

    Beautfuk area rug for dining room

    Simple and affordable rug for my dining room. Love it! My puppy approves too.
    Blueandwhiteforever
    quality: 5 out of 5
    value: 5 out of 5
    design: 5 out of 5
    easy to clean: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 October, 2024Verified purchase

    Meh

    The rug is pretty and a nice color, but the quality is not great. It’s crooked and already fraying, can’t imagine it will last through much wear and tear at all. Wish I would have spent a little more for better quality.
    jshappybaby
    quality: 1 out of 5
    design: 2 out of 5
    easy to clean: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 September, 2024Verified purchase

    Wrong size and smells like mold

    I ordered a 7’x10’ and received a 6’x8’ that has a strong mold smell. Hopefully the store will allow me to return it.
    molly
    design: 1 out of 5
    value: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2024Verified purchase

    Loving this new rug!

    I’m thrilled with my new jute rug! Its natural texture and warm, earthy tones have transformed my space, adding both style and comfort. The quality is exceptional, and it’s surprisingly easy to maintain. This rug is a perfect blend of durability and elegance. Highly recommended!
    RUNNER2020
    design: 5 out of 5
    value: 5 out of 5
    easy to clean: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    12 August, 2024Verified purchase

    My order too yellow

    The color wasn’t as natural as I was looking for. It’s on the yellow side. I’m returning
    diggymart
    Did you find this review helpful?

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